Hallam worked alongside Google Cloud partner WALT Labs to manage licenses, coordinate the technical setup, and lead user training on the platform's custom capabilities. To encourage adoption, Hallam gave its department heads 20% of their time to dedicate to AI innovation, while providing the rest of the agency with one day a month to experiment with the technology and understand how it could meet their teams’ specific needs.

For specialized agency tasks, employees use Agent Designer to create custom, no-code agents in 3-4 hours using natural language. Previously developing such agents would have taken months. For example, an organic marketing specialist built an organic performance forecasting agent that processes uploaded data spreadsheets. By analyzing historical metrics, the agent predicts future traffic and search engine conversion rates while factoring in seasonal trends. Hallam has also transformed the way the agency briefs work with a custom briefing agent, reducing a half-day of editing to a 15-minute task.

Similarly, the operations team built a contracts agent to streamline client agreements. Staff upload redlined legal documents, and the agent runs a detailed risk scan, explaining complex clauses and outlining negotiation positions to protect agency interests. Where initial reviews used to take half a day to complete, Hallam can now generate a fully formed negotiation plan in ten minutes. What’s more, because employees can build these tools themselves, they don't need to wait for technical staff to do the work for them.

Hallam has successfully removed major internal bottlenecks by making digital tools accessible to everyone. Previously, if a marketing specialist needed complex data interpretation or a custom automation tool, they had to submit a formal brief to the data and insights team and often wait weeks for a response. Now, users can use Gemini Enterprise to run data analyses and set up specialized workflows independently, giving them the insights they need more quickly.

Building on this success, the agency is now exploring multimodal solutions, testing generative image models using an API to scale production and turning original product photographs into tailored social media assets.

By transforming their operational workflows, Hallam has unlocked the freedom to innovate at speed, ensuring the agency remains at the forefront of digital strategy. “Gemini Enterprise handles the heavy administrative lifting, expanding our individual horizons and giving our specialists the freedom to focus on high-value strategy,” Sharma concludes. “It ensures we are always at the cutting edge of digital innovation.”