Commercial proposals built 5x faster
Financial reconciliation reduced from eight hours to under one
70% less time spent on daily campaign data extraction
113 AI agents built by 70 employees in 3 months
Data error rate down from over 5% to near zero
Growth Digital built an AI-driven commercial operation for 13 countries by making its data trustworthy first.
Growth Digital built an AI-driven commercial operation for 13 countries by making its data trustworthy first.
Connecting 13 countries on one data system
Growth Digital is the official Google Ads Sales Representative across 13 Latin American countries. The company manages more than 13,000 active client IDs, 37,000 connected Google Ads accounts, and a sales team distributed across the entire region.
A single client can operate in multiple countries, hold dozens of advertising accounts, work with several agencies, and have multiple contacts within the same organization. For years, the data describing all of this lived in Google Sheets, email inboxes, campaign dashboards, and calendar notes. None of those systems talked to each other.
Financial reconciliation took one person eight hours every two weeks, with an error rate above 5%. Budget opportunities in client accounts expired before the team could identify and act on them, while sales reps across 13 countries had no consistent way to coach performance or standardize client communication.
“We were losing opportunities because we couldn’t identify information quickly and in real time without Google,” says Carla Cassanello, VP of regional operations. “Our team was spending too many hours on operational work. We needed more time for strategy and sales, while spending less time on admin.”
Growth Digital already operated inside the Google ecosystem, including Google Ads, Workspace, and DV360. Building on Google Cloud meant the entire operation could run under one unified security and governance layer, with every connected tool inheriting that configuration automatically.
To move fast on implementation, Growth Digital partnered with Next AI Bridge, a certified Google Cloud, Workspace, and Gemini reseller with deep experience on the Google stack.
“You don’t know what you don’t know until you know it,” says Agustín Rinaldi, COO and co-founder. “Our partnership with Google Cloud and Next AI helps us cover those gaps, jump higher, run faster, and skip part of the learning curve.”
Deploying AI into every corner of the commercial operation
Growth Digital and Next AI began by centralizing all company data in BigQuery. Three core datasets covered account metadata, client portfolios, and daily campaign performance. Dataform handled transformation so every agent downstream would work from clean, structured inputs. Consolidating everything on Google Cloud also made it possible to connect that data directly to Gemini, giving the team a single source of truth they could query in natural language.
Because Google Cloud works full stack, with a very strong security layer, we know we can connect many additional tools to our own data sources. We knew that if we configured the security and governance layer from Google, everything else would inherit it. That gave us peace of mind.
Carla Cassanello
VP of Regional Operations, Growth Digital
With that foundation in place, the team built three AI agents on Google Agent Platform and Gemini.
The LBB Alert Agent scans every campaign in BigQuery, identifies accounts losing impression share due to budget exhaustion, and calculates the revenue opportunity. It then generates a personalized commercial proposal with Gemini and drafts a client email in Gmail. Every proposal goes through a human review before it reaches the client.
“We don’t send a proposal just because the platform flags an opportunity,” notes Cassanello. “It has to make strategic sense for that client’s business.”
The Meeting Intelligence Agent pulls Google Meet transcripts using Cloud Speech-to-Text and consolidates them into a central database. It categorizes each meeting type and evaluates sales reps against rubrics built specifically for that type of interaction. A discovery call is scored differently from a negotiation or a renewal, while managers receive individual coaching insights for each team member, not a single generic report for the whole team.
Turning one day of building into a permanent new habit
A year and a half ago, Cassanello was spending entire weeks reconciling financial data by hand, crossing every source against every other, checking inconsistencies, and comparing against Google’s numbers and platform data.
Now she gives the instruction to run the process and gets a full discrepancy report in under an hour, while campaign data extraction takes 70% less time and proposal creation dropped from three to four hours to under 15 minutes.
Those results came from a specific sequence. The data had to be trustworthy before any agent could use it. Once it was, the team moved fast.
The clearest sign of that speed was the hackathon. Thirty employees from Finance, Sales, Talent, and Operations spent one day with Gemini’s Agent Designer and built functional agents deployed immediately across 70 people, no technical background required. “The impact, beyond the 113 agents built that day, is the cultural impact,” says Cassanello. Agents have kept appearing ever since.
“The compound interest effect is off the charts,” adds Rinaldi. “Everything we implement has absolute scale. We build something once and the whole team has it.”
With a solid data history now in place, Growth Digital is building a more robust predictive revenue model and extending the Meeting Intelligence Agent to surface client insights before meetings begin.
“What comes next for us is tied to our growth potential, not to cost savings,” notes Cassanello. “We see AI as an opportunity to transform our team into something better, a place where they can have real impact.”
In their first meetings with Google Cloud, the team stopped the conversation every time it moved toward possibilities and redirected it to their specific problem.
“We always try to fall in love with the problem, not the solution,” Cassanello concludes. “The Google Cloud team understood that perfectly. They stopped everything and focused on solving the specific pain we had. That’s why they have our complete trust going forward.”
Growth Digital is the official Google Ads Sales Representative across 13 Latin American countries, supporting advertisers and agencies with Google’s full suite of advertising solutions.
Industry: Technology
Location: LATAM
Products: BigQuery, Cloud Speech-to-Text, Dataform, Display & Video 360, Gemini, Google Ads, Google Agent Platform, Google Workspace
About Google Cloud partner – Next AI Bridge
Next AI Bridge is a Google Cloud, Workspace, and Gemini reseller that partners with brands to design and implement its data infrastructure and AI agent architecture.
