In a world of overflowing inboxes, it’s easy for digital messages to get ignored, swiped away, or caught in spam filters. That’s why a physical, high-quality printed newspaper can feel like a breath of fresh air—tactile, memorable, and naturally commanding attention. Genscom has spent over a decade making this meaningful medium accessible to everyone, helping local sports clubs, care homes, and schools share their stories without needing professional graphic design skills.

Genscom’s digital journey started with helping organizations preserve their history. Local clubs celebrating major milestones often wanted to include old stories locked away in paper archives. To solve this, Genscom built an intelligent layout reader using open-source machine learning models managed on Gemini Enterprise Agent Platform (formerly known as Vertex AI). This tool scanned decades of physical papers, figured out how text flowed across columns, and digitized the archives so customers could easily find and reuse important articles in modern layouts. Next, Genscom trained custom models on Google Cloud to analyze the empty spaces on a page and automatically arrange text and pictures professionally.

By moving away from traditional manual design, Genscom has redefined what’s possible for its clients. Instead of spending days editing complex layouts, businesses can now generate custom, multi-page print campaigns in just 10 minutes. Because these physical papers speak directly to a reader’s specific business challenges, they capture immediate attention, generating open rates that are up to 20 times higher than standard digital marketing emails.

This automation has also completely transformed Genscom’s own internal operations, saving 340 hours a week of manual layout work. These significant time savings enable staff to move away from repetitive copy-pasting to focus on strategic initiatives, such as developing new software features and expanding into fresh corporate markets. This newfound agility has helped Genscom triple its revenue and double its headcount to meet rapidly growing demand.

Next, Genscom plans to explore the latest multimodal features in Gemini to make the platform conversational. The goal is to let users design a layout simply by talking to the application, while using advanced image tools to automatically resize photos to fit dynamic print grids perfectly.

“Using Google Cloud has transformed our business model,” Vanysacker concludes. “We’re no longer just a traditional printing company competing on volume—we’re an agile software provider that helps businesses cut through the noise and build real, lasting relationships with their clients.”