Fairtility: Optimizing IVF success and revolutionizing embryo analysis with AI
Increased developer efficiency by 50%
Optimized clinic workflows, increasing lab efficiency by up to 60%
Improves IVF outcomes with critical insights from deep data analysis
Fairtility's AI-powered solution, CHLOE, uses Google Cloud to enhance IVF outcomes globally by providing data-driven insights into embryo and egg viability.
Fairtility's AI-powered solution, CHLOE, uses Google Cloud to enhance IVF outcomes globally by providing data-driven insights into embryo and egg viability.
The new way to enhance IVF outcomes
As a data-based SaaS business, best-in-class data storage, along with the ability to analyze thousands of data points on a daily basis, was key for us. Google Cloud facilitates the development and deployment of our solution, enabling us to streamline operations and implement changes and upgrades in near real-time.
Eran Eshed
CEO and Co-Founder, Fairtility
Assisted reproductive technologies, including In-Vitro Fertilization (IVF), are increasingly common options for those struggling to conceive naturally. In the US alone, 2% of all babies born in 2023 were conceived through IVF, and that number is only set to grow.
However, despite advancements in technology, the IVF journey can be physically and emotionally demanding. Multiple treatment cycles are often needed to achieve a successful pregnancy and live birth, making it a significant commitment for those pursuing fertility care.
Each cycle requires not only a substantial financial investment but also an emotional toll on individuals and couples. It also represents a considerable commitment of resources and staff time for IVF clinics.
This is where Fairtility comes in. Through its AI-powered IVF solution, CHLOE™, it empowers IVF professionals with insights into embryo viability, improving treatment outcomes, and reducing the number of IVF cycles required for a live birth. CHLOE™'s actionable insights are garnered from thousands of data points, requiring vast data storage capabilities, along with architecture that supports their in-house analysis models.
Because Fairtility's clients include clinics worldwide, remote installation and deployment were crucial for scaling. Google Cloud served as Fairtility’s foundation for developing and designing CHLOE™, facilitating deployment across 100 global IVF clinics, and enabling remote support for its international customers.
Why Google Cloud?
Google Cloud was a natural partner for Fairtility due to its data storage capabilities, large suite of data-focused applications, and developer-friendly interface. With essential infrastructure services and solutions already present within Google Cloud, Fairtility increased developer efficiency by 50%.
For Fairtility's clients, CHLOE helps embryologists work 60% faster, increases the likelihood of a successful round of fertility treatment, and reduces the length of treatment time before a live birth.
Additionally, those undergoing IVF appreciate increased transparency into their treatments, providing them with a sense of agency during a physically and emotionally challenging process.
Data analysis is the core of our business. Google Cloud empowers us to store and analyze vast amounts of data, grow to scale, expand internationally, and deliver crucial insights to IVF clinics all over the world.
Eran Eshed
CEO and Co-Founder, Fairtility
Fairtility is the first and only transparent AI-based decision support system providing IVF professionals with data-driven insights and analysis to enhance clinical outcomes, operational efficiency, and patient experience. Fairtility’s CHLOE, serves as a trustworthy companion assisting fertility doctors and embryologists in providing better and more transparent care to their patients.
Industry: Healthcare & Life Sciences
Location: Israel
Products: Google Compute Engine, Google Cloud Storage
