Launched the industry’s first agentic AI platform for pharma marketing
Deployed a taskforce of specialized, highly trained agents with Agent Platform
Creating approval-ready, compliant campaign content in 30 minutes
Reduced campaign development timelines from months to weeks
Achieving 50% faster delivery at 30% lower cost for new projects
EVERSANA built the “AI Agency Platform” for pharma marketing with Google Cloud, cutting campaign timelines from months to weeks.
EVERSANA built the “AI Agency Platform” for pharma marketing with Google Cloud, cutting campaign timelines from months to weeks.
Reimagining pharma marketing from the ground up
With Google Cloud, we are deploying a full-scale AI-powered agency platform. We've mobilized an agentic army of brand strategists, content creators, omnichannel engagers, media buyers and more, led by a limited but powerful 'human in the loop' team. This isn't evolution. This is a revolution.
Faruk Capan
Chief Innovation Officer, EVERSANA
As a leading provider of commercialization services to the global life sciences industry, EVERSANA frequently witnessed the friction points holding back vital healthcare marketing campaigns.
Pharmaceutical marketing is notoriously complex, requiring a balance between maintaining strict regulatory compliance and reaching both patients and prescribers. Traditional agency workflows are linear: a strategy team builds a brand plan over several weeks, creatives draft messaging over several more, and compliance teams review the materials at the very end. As a result, a single compliance issue could mean backtracking or restarting completely from scratch, stretching timelines over months and increasing costs with each iteration.
“Because of the regulation, the system is super slow and very expensive to operate,” explains Faruk Capan, EVERSANA’s Chief Innovation Officer. “We have to be very careful with the FDA, everything needs to be double checked. Sometimes, you need to go back, and we have to start all over.”
Navigating this regulatory friction is an everyday reality at EVERSANA, which serves more than 670 organizations, driving market outreach that spans everything from patient support hotlines and digital properties to broadcast TV commercials. Helping brands maximize in-market performance requires precision, adaptability, and continuous optimization, and EVERSANA wanted to rebuild its existing operations with AI to continue delivering value across every stage of the product lifecycle.
Partnering with Google Cloud, EVERSANA created what it calls the industry’s first “AI Agency Platform”—a coordinated multi-agent system that can perform strategy, insights, omnichannel planning and content creation in minutes.
“With Google Cloud, we are deploying a full-scale AI-powered agency platform,” Capan says. “We've mobilized an agentic army of brand strategists, content creators, omnichannel engagers, media buyers and more, led by a limited but powerful 'human in the loop' team. This isn't evolution. This is a revolution.”
Building a digital taskforce of specialized AI agents
By building on technologies like Gemini, Veo, BigQuery, and Google's Agent Platform, we're able to deliver trusted AI solutions in highly regulated environments while maintaining the quality, governance, and security our clients expect.
Faruk Capan
Chief Innovation Officer, EVERSANA
EVERSANA chose Google Cloud for its agentic AI technology rather than basic large language models, which lack specialized domain knowledge and robust safety guardrails.
Using Gemini Enterprise Agent Platform, the team was able to build a taskforce of discrete, highly trained agents that function as expert teams. Powered by Google’s validated, compliant and powerful AI—including models like Gemini, Veo, and Imagen—these agents work together simultaneously across strategy, omnichannel planning, and content creation. Agent Platform’s deep integration with BigQuery also ensures data privacy, enabling EVERSANA to ground agents in real-time business context while keeping client information within a secure corporate infrastructure and never using it for training or advertising.
“We partner with Google Cloud because our clients need more than AI Innovation. They need accuracy, reliability, and security " Capan explains. "By building on technologies like Gemini, Veo, BigQuery, and Google's Agent Platform, we're able to deliver trusted AI solutions in highly regulated environments while maintaining the quality, governance, and security our clients expect.”
Unlike sequential processes, EVERSANA’s AI Agency Platform integrates medical, legal, and regulatory compliance directly into workflows. Instead of a final check at the end of a creative cycle, outputs are filtered through AI agents trained on FDA standards and brand-specific rules. This framework not only delivers compliant content fast but also ensures every action along the way—including which agent made changes and why—is tracked and auditable. Most crucially, according to Capan, the platform is currently 80% AI-powered and maintains 20% human oversight, incorporating “humans in the loop” to provide quality assurance and ensure precision.
"Agents are doing most of the work, letting our experts provide final oversight. Once we submit, everything processes much faster."
The new way to market to patients and prescribers
These agents are trained to be very specific to what they're supposed to know about and what they're supposed to do. Think of them as experts. They are not just robots. They're actually thinking and doing intelligent things behind the scenes. They're grounded in real data.
Abid Rahman
SVP of Innovation, EVERSANA
Previously, pharma marketing campaigns took weeks or months to develop, with traditional agencies executing tasks sequentially. Now, marketing teams can use EVERSANA's specialized AI agents to condense weeks of strategy planning into days and then iterate from concept to approval-ready video ads, social media content, and compliant marketing materials in just 30 minutes.
As Abid Rahman, SVP of Innovation at EVERSANA, highlights, “These agents are trained to be very specific to what they're supposed to know about and what they're supposed to do. Think of them as experts. They are not just robots. They're actually thinking and doing intelligent things behind the scenes. They're grounded in real data.”
This shift to simultaneous agentic workflows has fundamentally transformed what EVERSANA can deliver to its global client portfolio, unlocking new levels of agility and cost efficiency. For example, marketing teams can produce viable, high-quality production variations for a standard TV commercial in a single week—a process which used to take several months to script, shoot, and clear compliance reviews.
“What we promise our clients, any new project, we are going to do 50% faster minimum and 30% less cost,” Capan says. “A typical marketing campaign for a pharma client takes six to nine months from beginning to the live stage—we actually can do this in two or three weeks.”
EVERSANA is a leading independent provider of global services to the life sciences industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners, and payers.
Industry: Healthcare and Life Sciences
Location: United States
Products: Gemini Enterprise Agent Platform, Gemini, Veo, Imagen, BigQuery
