Reduced query times from one month to a few hours with Google SecOps
Evaded two large-scale cyberattacks shortly after implementing SecOps
Minimized alert fatigue by using Google AI and advanced analytics to filter out excess telemetry noise
Axis Direct adopted Google SecOps to build an autonomous SOC, averting attacks and cutting query time from one month to hours.
Axis Direct adopted Google SecOps to build an autonomous SOC, averting attacks and cutting query time from one month to hours.
Overcoming telemetry noise
by unifying security signals
Protecting vast amounts of customer data is foundational for Axis Direct (a brand under which Axis Securities Limited offers its retail broking and investment services), but analyzing massive volumes of disparate security telemetry caused alert fatigue and drained operational efficiency. To transform its security posture, Axis Direct partnered with Netenrich to implement Google Security Operations (SecOps), selecting Google Cloud for its core philosophy of treating security as a data science challenge.
Rather than investigating isolated alerts in silos, the team now benefits from a connected narrative. SecOps provides the essential context needed to cut through the noise, safeguard customer trust, and streamline threat detection.
Instead of looking at alerts in silos, Google Security Operations weaves our signals into one connected story. This context has allowed us to reduce complex query times from a month to just a few hours.
Arnab Biswas
CISO and DPO, Axis Direct
Accelerating complex query times and
thwarting large-scale cyberattacks
Since adopting Google SecOps, Axis Direct has significantly accelerated its threat detection capabilities, reducing complex query times from a month to just hours while leveraging AI for 24/7, context-aware visibility. This enhanced accuracy and reduced noise immediately strengthened the firm’s defenses, enabling it to successfully thwart two large-scale cyberattacks shortly after implementation.
As a direct consequence of this adoption, the company now plans to leverage Google SecOps to build the country’s first fully autonomous Security Operations Center (SOC), ensuring that its business—and its customers' trust—remains fully secure. To support its broader digital transformation, Axis Direct is also empowering its teams with Google Antigravity, giving developers the tools they need to seamlessly accelerate coding, engineering, and go-to-market (GTM) timelines.
Axis Direct is a brand under which Axis Securities Limited offers its retail broking and investment services. It provides trading and investment services to over five million customers across India.
Industry: Financial Services
Location: India
Products: Google Security Operations (SecOps), Antigravity
About Google Cloud partner – Netenrich
Netenrich delivers Cyber RiskOps that align threats, controls, and business impact to reduce cyber risk, moving from alerts to measurable readiness.
