GenAI for Marketing: Personalization & Media Performance

Google Cloud Consulting's Personalization & Media Performance offering leverages generative AI to unlock personalized content at an unprecedented scale, enabling deeper audience segmentation and 1:1 experiences. Customers can expect this solution to enhance their customer loyalty, acquisition, and ROI through highly relevant marketing across omni channel platforms, powered by AI-driven segmentation and intuitive messaging suggestions.

What your team gets

  • Build Virtual Assistants

Design and implement human-like conversational experiences with a Google AI-powered virtual agent. Create a virtual agent from scratch or migrate an existing chatbot or IVR solution. Google experts help you accelerate bot development and increase speed to value by using pre-built agents and taxonomies, and integrate your virtual agent with enterprise middleware fulfillment APIs.
  • Knowledge Transfer.

Learn from Google experts and apply virtual agent design leading practices, including intent design and steering, conversation design, bot architecture, and telephony integration.
  • Build Customer 360 data platform

Model and build a comprehensive data platform that brings in all together the data about a customer and the customer touch points
  • Predict and optimize the customer experience

Develop and implement ML models based off the customer data platform to predict the next best action and help develop a personalized customer experience
Key deliverables
  • Technical Design Document
  • Technical Solution Architecture
  • Virtual Assistant Configuration
  • Project Plan and Cadence Report
  • Quality Assurance Report
  • Architectural Diagrams
  • Code Snippets
Google Cloud team include
  • Cloud Consultant AI
  • Strategic Cloud Engineer
  • Cloud Product Specialist AI
  • Cloud Product Specialist Data
Delivery time estimate
24 weeks
Price
Contact us for a quote

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