The best ideas go round and round

In 2018, global demand for resources was 1.7 times what the earth can support in one year and is only expected to rise.1 Google Cloud and SAP are coming together to help address this challenge and host a social entrepreneurship contest for a sustainable future.

If you believe business can catalyze positive change, this is your opportunity to spark a sustainable revolution.

Apply now

Hero image

The $4.5 trillion idea

According to the Ellen MacArthur Foundation, the circular economy is a system that supports economic growth, social wellbeing, and sustainability. By 2030, the circular economy could help generate $4.5 trillion of new economic output.2


Design out waste and pollution

Keep Products

Keep products and materials in use

Regenerate natural system

Regenerate natural systems

Circular economy

A circular economy by 2030

In 2015, the United Nations established the 2030 Agenda that's comprised of 17 Sustainable Development Goals (SDGs). Each goal proposes how people and the planet can prosper together. Our contest focuses on SDG 12: Responsible Consumption and Production, which includes establishing green jobs, promoting resource regeneration, and building a circular economy by 2030.

The challenge

Submit a proposal for a revenue-generating idea that uses both Google Cloud and SAP solutions to advance a circular economy.

The reward

Four of five finalists will receive:

From the finalists, one grand prize winner will receive:

Your toolbox

To be eligible for consideration, your proposal must use at least one Google Cloud and one SAP solution from the list below:

Google Cloud logo
SAP logo

How to enter

Key dates

Jan 23

Contest opens at the World Economic Forum at Davos

Mar 17

Application submission period closes at 11:59 PM PT

Apr 9 - 12

Finalists attend Google Cloud Next San Francisco and participate in hackathon to compete for the grand prize

May 7

Grand prize winner announced at SAP Sapphire

See if you're eligible

To apply, you must be at least 18 years old and a social entrepreneur. This can be an owner or a leader of a social enterprise, or someone who's looking to jumpstart their idea. Members of nonprofits or community-based organizations are welcome to apply too. See Official Rules for the full eligibility details.


Submit your proposal

Once you're ready, fill out the contest application. The submission deadline is March 17, 2019 at 11:59 PM PT. We will select a total of five finalists to attend Google Cloud Next '19 in San Francisco. Finalists will participate in an on-site hackathon — the result of which will determine the grand prize winner.

So, what are we looking for?

Original idea

Original idea

Creativity is key. We want to see new ideas with the potential to impact any aspect of the global economy — from efficient resources and energy use to sustainable infrastructure and green job creation.

Business model

Viable business model

We like the nitty-gritty details. Submit a well-researched proposal that describes the problem, proposes a solution, and demonstrates a clear capability for generating revenue.

Potential impact

Potential impact

Share your vision for a sustainable world. Articulate how your idea and model will foster a circular economy and help us achieve SDG 12 by 2030.

Technical innovation

Technical innovation

Synthesize and scale your idea with Google Cloud and SAP. Outline how you plan to use data analytics, machine learning, and/or supply chain management tools to achieve your vision.

How will your idea make an impact?

Solving for SDG 12 and the circular economy can take many forms. Consider the following as key areas of focus.



From straws to one-use bags, approximately nine billion tons of plastic have been produced by humankind since 1950.3 Define new ways to distribute products, food, and consumer goods.



Toxic chemicals adversely affect both human health and the environment. Devise new strategies to use eco-friendly and nontoxic materials throughout the product life cycle.



We live in a global economy yet we have the opportunity to act locally. Optimize energy, waste management, and agricultural inputs — to name a few — to fit local environments and ecosystems.

Get inspired

Spread the word and share your idea with #circular2030

The Best Run SAP

From rethinking rhino conservation to bringing mobile banking to rural Latin America, SAP customers tackle the world's challenges with innovative technology.

Learn more

Google Sustainability

From investing in the circular economy to crafting responsible supply chains, see how Google accounts for sustainability at every turn.

Learn more