Use case: Summarize a campaign

You can use Gemini Enterprise to quickly prepare for meetings by generating summaries of internal documents like campaign reports or branding guidelines.

Example prompt

In the chat box, enter a prompt such as the following:

I have a meeting about [meeting topic]. Please summarize the document [document
name or link] by providing the top 3-5 key takeaways, any action items or next
steps mentioned, and a brief overview of the key metrics or findings.

Example output

In response to this prompt, Gemini Enterprise produces output similar to the following:

Here is a summary of the "Q1-Q2 2025 Campaign Performance Report" to help you prepare for your Q4 campaign planning meeting.

Key Takeaways

  • Video Content is Highly Effective: Video ads, particularly on YouTube, were the top performers, driving high engagement and conversions. This format consistently outperformed static images across the board.
  • Successful Lead Generation: The campaign exceeded its lead generation goal by 15%, securing 11,750 qualified leads for the "Connectly Pro" platform.
  • LinkedIn is a Double-Edged Sword: While effective for reaching senior decision-makers, LinkedIn had the highest Cost Per Lead (CPL) of any single platform at $50.00.
  • Audience Resonates with Productivity: The target audience responded strongly to creative messaging that emphasized productivity and achieving a better work-life balance.

Action Items & Next Steps

The report recommends the following for future campaigns:

  • Increase Video Investment: Allocate a larger portion of the budget to video creative, specifically for YouTube and Instagram.
  • Optimize LinkedIn Strategy: Develop more targeted content and offers for LinkedIn to improve its Cost Per Lead.
  • Explore New Platforms: Test emerging social media platforms to capture a younger, tech-forward audience segment.
  • Refine Search Keywords: Focus on high-intent, long-tail keywords in Google Search to attract users who are closer to making a decision.

Overview of Key Metrics & Findings

  • Total Media Spend: $500,000, split evenly between social ($250k) and digital ($250k) channels.
  • Overall Performance:
    • Impressions: 50 million
    • Clicks: 1.05 million
    • Conversions: 11,750
    • Average Cost Per Lead (CPL): $42.55
  • Channel Highlights:
    • Google Search had the best Click-Through Rate (CTR) at 6.00%.
    • Display ads were the most cost-efficient, with the lowest CPL at $33.33.
    • Instagram had the highest CTR (2.00%) among social channels and a strong CPL ($38.89).