Google Cloud Marketplace currently supports the following two transaction models:
The agency model: Under the agency model, Google acts as an agent for you as you offer your product through Cloud Marketplace. Google facilitates and processes the transaction, but you're the Merchant of Record for the transaction.
The Merchant of Record model: Under the Merchant of Record model, Google acts as the Merchant of Record for the transaction. This means that Google sells your product to your customers directly.
If a customer makes a transaction through Cloud Marketplace that meets the requirements of the agency model (described below on this page), Cloud Marketplace uses the agency model for that transaction. Otherwise, Cloud Marketplace uses the Merchant of Record model for that transaction.
When your customers make transactions through Cloud Marketplace, Cloud Marketplace notifies them during the purchasing process whether it's using the agency model or the Merchant of Record model for that transaction.
To verify the transaction model for your customers' transactions,
check the transaction_model field
in your Customer Insights reports.
Requirements to transact through the agency model
For a transaction to occur through the agency model, the following requirements must be met:
Both you and the customer must be located in a region that Cloud Marketplace supports for the agency model. For a list of supported regions, visit Agency jurisdictions.
Your organization must have agreed to the current version of the Marketplace Vendor Agreement.
Both you and the customer must have verified your identity to Google, if you were requested to by Google. For more information, visit Verify your identity.