Enum AttributionSettings.ReportingAttributionModel (0.31.0)

public enum AttributionSettings.ReportingAttributionModel extends Enum<AttributionSettings.ReportingAttributionModel> implements ProtocolMessageEnum

The reporting attribution model used to calculate conversion credit in this property's reports.

Protobuf enum google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel

Implements

ProtocolMessageEnum

Static Fields

NameDescription
ADS_PREFERRED_LAST_CLICK

Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

ADS_PREFERRED_LAST_CLICK = 7;

ADS_PREFERRED_LAST_CLICK_VALUE

Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

ADS_PREFERRED_LAST_CLICK = 7;

CROSS_CHANNEL_DATA_DRIVEN

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

CROSS_CHANNEL_DATA_DRIVEN = 1;

CROSS_CHANNEL_DATA_DRIVEN_VALUE

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

CROSS_CHANNEL_DATA_DRIVEN = 1;

CROSS_CHANNEL_FIRST_CLICK

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_FIRST_CLICK = 3;

CROSS_CHANNEL_FIRST_CLICK_VALUE

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_FIRST_CLICK = 3;

CROSS_CHANNEL_LAST_CLICK

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LAST_CLICK = 2;

CROSS_CHANNEL_LAST_CLICK_VALUE

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LAST_CLICK = 2;

CROSS_CHANNEL_LINEAR

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LINEAR = 4;

CROSS_CHANNEL_LINEAR_VALUE

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LINEAR = 4;

CROSS_CHANNEL_POSITION_BASED

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.

CROSS_CHANNEL_POSITION_BASED = 5;

CROSS_CHANNEL_POSITION_BASED_VALUE

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.

CROSS_CHANNEL_POSITION_BASED = 5;

CROSS_CHANNEL_TIME_DECAY

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Gives more credit to the touchpoints that happened closer in time to the conversion.

CROSS_CHANNEL_TIME_DECAY = 6;

CROSS_CHANNEL_TIME_DECAY_VALUE

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Gives more credit to the touchpoints that happened closer in time to the conversion.

CROSS_CHANNEL_TIME_DECAY = 6;

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED

Reporting attribution model unspecified.

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED_VALUE

Reporting attribution model unspecified.

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;

UNRECOGNIZED

Static Methods

NameDescription
forNumber(int value)
getDescriptor()
internalGetValueMap()
valueOf(Descriptors.EnumValueDescriptor desc)
valueOf(int value)

Deprecated. Use #forNumber(int) instead.

valueOf(String name)
values()

Methods

NameDescription
getDescriptorForType()
getNumber()
getValueDescriptor()