Google Cloud Discovery Engine V1beta Client - Class UserEvent (0.2.0)

Reference documentation and code samples for the Google Cloud Discovery Engine V1beta Client class UserEvent.

UserEvent captures all metadata information Discovery Engine API needs to know about how end users interact with customers' website.

Generated from protobuf message google.cloud.discoveryengine.v1beta.UserEvent

Methods

__construct

Constructor.

Parameters
Name	Description
`data`	`array` Optional. Data for populating the Message object.
`↳ event_type`	`string` Required. User event type. Allowed values are: Generic values: * `search`: Search for Documents. * `view-item`: Detailed page view of a Document. * `view-item-list`: View of a panel or ordered list of Documents. * `view-home-page`: View of the home page. * `view-category-page`: View of a category page, e.g. Home > Men > Jeans Retail-related values: * `add-to-cart`: Add an item(s) to cart, e.g. in Retail online shopping * `purchase`: Purchase an item(s) Media-related values: * `media-play`: Start/resume watching a video, playing a song, etc. * `media-complete`: Finished or stopped midway through a video, song, etc.
`↳ user_pseudo_id`	`string` Required. A unique identifier for tracking visitors. For example, this could be implemented with an HTTP cookie, which should be able to uniquely identify a visitor on a single device. This unique identifier should not change if the visitor log in/out of the website. Do not set the field to the same fixed ID for different users. This mixes the event history of those users together, which results in degraded model quality. The field must be a UTF-8 encoded string with a length limit of 128 characters. Otherwise, an INVALID_ARGUMENT error is returned. The field should not contain PII or user-data. We recommend to use Google Analytics Client ID for this field.
`↳ event_time`	`Google\Protobuf\Timestamp` Only required for UserEventService.ImportUserEvents method. Timestamp of when the user event happened.
`↳ user_info`	`Google\Cloud\DiscoveryEngine\V1beta\UserInfo` Information about the end user.
`↳ direct_user_request`	`bool` Should set to true if the request is made directly from the end user, in which case the UserEvent.user_info.user_agent can be populated from the HTTP request. This flag should be set only if the API request is made directly from the end user such as a mobile app (and not if a gateway or a server is processing and pushing the user events). This should not be set when using the JavaScript tag in UserEventService.CollectUserEvent.
`↳ session_id`	`string` A unique identifier for tracking a visitor session with a length limit of 128 bytes. A session is an aggregation of an end user behavior in a time span. A general guideline to populate the session_id: 1. If user has no activity for 30 min, a new session_id should be assigned. 2. The session_id should be unique across users, suggest use uuid or add UserEvent.user_pseudo_id as prefix.
`↳ page_info`	`Google\Cloud\DiscoveryEngine\V1beta\PageInfo` Page metadata such as categories and other critical information for certain event types such as `view-category-page`.
`↳ attribution_token`	`string` Token to attribute an API response to user action(s) to trigger the event. Highly recommended for user events that are the result of RecommendationService.Recommend. This field enables accurate attribution of recommendation model performance. The value must be one of: * PredictResponse.attribution_token for events that are the result of RecommendationService.Recommend. * SearchResponse.attribution_token for events that are the result of SearchService.Search. * CompleteQueryResponse.attribution_token for events that are the result of CompletionService.CompleteQuery. This token enables us to accurately attribute page view or conversion completion back to the event and the particular predict response containing this clicked/purchased product. If user clicks on product K in the recommendation results, pass PredictResponse.attribution_token as a URL parameter to product K's page. When recording events on product K's page, log the PredictResponse.attribution_token to this field.
`↳ filter`	`string` The filter syntax consists of an expression language for constructing a predicate from one or more fields of the documents being filtered. One example is for `search` events, the associated SearchRequest may contain a filter expression in SearchRequest.filter conforming to https://google.aip.dev/160#filtering. Similarly, for `view-item-list` events that are generated from a RecommendationService.RecommendRequest, this field may be populated directly from RecommendationService.RecommendRequest.filter conforming to https://google.aip.dev/160#filtering. The value must be a UTF-8 encoded string with a length limit of 1,000 characters. Otherwise, an INVALID_ARGUMENT error is returned.
`↳ documents`	`array<Google\Cloud\DiscoveryEngine\V1beta\DocumentInfo>` List of Documents associated with this user event. This field is optional except for the following event types: * `view-item` * `add-to-cart` * `purchase` * `media-play` * `media-complete` In a `search` event, this field represents the documents returned to the end user on the current page (the end user may have not finished browsing the whole page yet). When a new page is returned to the end user, after pagination/filtering/ordering even for the same query, a new `search` event with different UserEvent.documents is desired.
`↳ panel`	`Google\Cloud\DiscoveryEngine\V1beta\PanelInfo` Panel metadata associated with this user event.
`↳ search_info`	`Google\Cloud\DiscoveryEngine\V1beta\SearchInfo` Search API details related to the event. This field should be set for `search` event.
`↳ completion_info`	`Google\Cloud\DiscoveryEngine\V1beta\CompletionInfo` CompleteQuery API details related to the event. This field should be set for `search` event when autocomplete function is enabled and the user clicks a suggestion for search.
`↳ transaction_info`	`Google\Cloud\DiscoveryEngine\V1beta\TransactionInfo` The transaction metadata (if any) associated with this user event.
`↳ tag_ids`	`array` A list of identifiers for the independent experiment groups this user event belongs to. This is used to distinguish between user events associated with different experiment setups on the customer end.
`↳ promotion_ids`	`array` The promotion IDs if this is an event associated with promotions. Currently, this field is restricted to at most one ID.
`↳ attributes`	`array\|Google\Protobuf\Internal\MapField` Extra user event features to include in the recommendation model. These attributes must NOT contain data that needs to be parsed or processed further, e.g. JSON or other encodings. If you provide custom attributes for ingested user events, also include them in the user events that you associate with prediction requests. Custom attribute formatting must be consistent between imported events and events provided with prediction requests. This lets the Discovery Engine API use those custom attributes when training models and serving predictions, which helps improve recommendation quality. This field needs to pass all below criteria, otherwise an `INVALID_ARGUMENT` error is returned: * The key must be a UTF-8 encoded string with a length limit of 5,000 characters. * For text attributes, at most 400 values are allowed. Empty values are not allowed. Each value must be a UTF-8 encoded string with a length limit of 256 characters. * For number attributes, at most 400 values are allowed. For product recommendations, an example of extra user information is `traffic_channel`, which is how a user arrives at the site. Users can arrive at the site by coming to the site directly, coming through Google search, or in other ways.
`↳ media_info`	`Google\Cloud\DiscoveryEngine\V1beta\MediaInfo` Media-specific info.

getEventType

Required. User event type. Allowed values are: Generic values:

search: Search for Documents.
view-item: Detailed page view of a Document.
view-item-list: View of a panel or ordered list of Documents.
view-home-page: View of the home page.
view-category-page: View of a category page, e.g. Home > Men > Jeans Retail-related values:
add-to-cart: Add an item(s) to cart, e.g. in Retail online shopping
purchase: Purchase an item(s) Media-related values:
media-play: Start/resume watching a video, playing a song, etc.
media-complete: Finished or stopped midway through a video, song, etc.

Returns
Type	Description
`string`

setEventType

Required. User event type. Allowed values are: Generic values:

search: Search for Documents.
view-item: Detailed page view of a Document.
view-item-list: View of a panel or ordered list of Documents.
view-home-page: View of the home page.
view-category-page: View of a category page, e.g. Home > Men > Jeans Retail-related values:
add-to-cart: Add an item(s) to cart, e.g. in Retail online shopping
purchase: Purchase an item(s) Media-related values:
media-play: Start/resume watching a video, playing a song, etc.
media-complete: Finished or stopped midway through a video, song, etc.

Parameter
Name	Description
`var`	`string`

Returns
Type	Description
`$this`

getUserPseudoId

Required. A unique identifier for tracking visitors.

For example, this could be implemented with an HTTP cookie, which should be able to uniquely identify a visitor on a single device. This unique identifier should not change if the visitor log in/out of the website. Do not set the field to the same fixed ID for different users. This mixes the event history of those users together, which results in degraded model quality. The field must be a UTF-8 encoded string with a length limit of 128 characters. Otherwise, an INVALID_ARGUMENT error is returned. The field should not contain PII or user-data. We recommend to use Google Analytics Client ID for this field.

Returns
Type	Description
`string`

setUserPseudoId

Required. A unique identifier for tracking visitors.

Parameter
Name	Description
`var`	`string`

Returns
Type	Description
`$this`

getEventTime

Only required for UserEventService.ImportUserEvents method. Timestamp of when the user event happened.

Returns
Type	Description
`Google\Protobuf\Timestamp\|null`

hasEventTime

clearEventTime

setEventTime

Only required for UserEventService.ImportUserEvents method. Timestamp of when the user event happened.

Parameter
Name	Description
`var`	`Google\Protobuf\Timestamp`

Returns
Type	Description
`$this`

getUserInfo

Information about the end user.

Returns
Type	Description
`Google\Cloud\DiscoveryEngine\V1beta\UserInfo\|null`

hasUserInfo

clearUserInfo

setUserInfo

Information about the end user.

Parameter
Name	Description
`var`	`Google\Cloud\DiscoveryEngine\V1beta\UserInfo`

Returns
Type	Description
`$this`

getDirectUserRequest

Should set to true if the request is made directly from the end user, in which case the UserEvent.user_info.user_agent can be populated from the HTTP request.

This flag should be set only if the API request is made directly from the end user such as a mobile app (and not if a gateway or a server is processing and pushing the user events). This should not be set when using the JavaScript tag in UserEventService.CollectUserEvent.

Returns
Type	Description
`bool`

setDirectUserRequest

Should set to true if the request is made directly from the end user, in which case the UserEvent.user_info.user_agent can be populated from the HTTP request.

Parameter
Name	Description
`var`	`bool`

Returns
Type	Description
`$this`

getSessionId

A unique identifier for tracking a visitor session with a length limit of 128 bytes. A session is an aggregation of an end user behavior in a time span.

A general guideline to populate the session_id:

If user has no activity for 30 min, a new session_id should be assigned.
The session_id should be unique across users, suggest use uuid or add UserEvent.user_pseudo_id as prefix.

Returns
Type	Description
`string`

setSessionId

A unique identifier for tracking a visitor session with a length limit of 128 bytes. A session is an aggregation of an end user behavior in a time span.

A general guideline to populate the session_id:

If user has no activity for 30 min, a new session_id should be assigned.
The session_id should be unique across users, suggest use uuid or add UserEvent.user_pseudo_id as prefix.

Parameter
Name	Description
`var`	`string`

Returns
Type	Description
`$this`

getPageInfo

Page metadata such as categories and other critical information for certain event types such as view-category-page.

Returns
Type	Description
`Google\Cloud\DiscoveryEngine\V1beta\PageInfo\|null`

hasPageInfo

clearPageInfo

setPageInfo

Page metadata such as categories and other critical information for certain event types such as view-category-page.

Parameter
Name	Description
`var`	`Google\Cloud\DiscoveryEngine\V1beta\PageInfo`

Returns
Type	Description
`$this`

getAttributionToken

Token to attribute an API response to user action(s) to trigger the event.

Highly recommended for user events that are the result of RecommendationService.Recommend. This field enables accurate attribution of recommendation model performance. The value must be one of:

PredictResponse.attribution_token for events that are the result of RecommendationService.Recommend.
SearchResponse.attribution_token for events that are the result of SearchService.Search.
CompleteQueryResponse.attribution_token for events that are the result of CompletionService.CompleteQuery. This token enables us to accurately attribute page view or conversion completion back to the event and the particular predict response containing this clicked/purchased product. If user clicks on product K in the recommendation results, pass PredictResponse.attribution_token as a URL parameter to product K's page. When recording events on product K's page, log the PredictResponse.attribution_token to this field.

Returns
Type	Description
`string`

setAttributionToken

Token to attribute an API response to user action(s) to trigger the event.

Highly recommended for user events that are the result of RecommendationService.Recommend. This field enables accurate attribution of recommendation model performance. The value must be one of:

PredictResponse.attribution_token for events that are the result of RecommendationService.Recommend.
SearchResponse.attribution_token for events that are the result of SearchService.Search.
CompleteQueryResponse.attribution_token for events that are the result of CompletionService.CompleteQuery. This token enables us to accurately attribute page view or conversion completion back to the event and the particular predict response containing this clicked/purchased product. If user clicks on product K in the recommendation results, pass PredictResponse.attribution_token as a URL parameter to product K's page. When recording events on product K's page, log the PredictResponse.attribution_token to this field.

Parameter
Name	Description
`var`	`string`

Returns
Type	Description
`$this`

getFilter

The filter syntax consists of an expression language for constructing a predicate from one or more fields of the documents being filtered.

One example is for search events, the associated SearchRequest may contain a filter expression in SearchRequest.filter conforming to https://google.aip.dev/160#filtering. Similarly, for view-item-list events that are generated from a RecommendationService.RecommendRequest, this field may be populated directly from RecommendationService.RecommendRequest.filter conforming to https://google.aip.dev/160#filtering. The value must be a UTF-8 encoded string with a length limit of 1,000 characters. Otherwise, an INVALID_ARGUMENT error is returned.

Returns
Type	Description
`string`

setFilter

The filter syntax consists of an expression language for constructing a predicate from one or more fields of the documents being filtered.

Parameter
Name	Description
`var`	`string`

Returns
Type	Description
`$this`

getDocuments

List of Documents associated with this user event.

This field is optional except for the following event types:

view-item
add-to-cart
purchase
media-play
media-complete In a search event, this field represents the documents returned to the end user on the current page (the end user may have not finished browsing the whole page yet). When a new page is returned to the end user, after pagination/filtering/ordering even for the same query, a new search event with different UserEvent.documents is desired.

Returns
Type	Description
`Google\Protobuf\Internal\RepeatedField`

setDocuments

List of Documents associated with this user event.

This field is optional except for the following event types:

view-item
add-to-cart
purchase
media-play
media-complete In a search event, this field represents the documents returned to the end user on the current page (the end user may have not finished browsing the whole page yet). When a new page is returned to the end user, after pagination/filtering/ordering even for the same query, a new search event with different UserEvent.documents is desired.

Parameter
Name	Description
`var`	`array<Google\Cloud\DiscoveryEngine\V1beta\DocumentInfo>`

Returns
Type	Description
`$this`

getPanel

Panel metadata associated with this user event.

Returns
Type	Description
`Google\Cloud\DiscoveryEngine\V1beta\PanelInfo\|null`

hasPanel

clearPanel

setPanel

Panel metadata associated with this user event.

Parameter
Name	Description
`var`	`Google\Cloud\DiscoveryEngine\V1beta\PanelInfo`

Returns
Type	Description
`$this`

getSearchInfo

Search API details related to the event.

This field should be set for search event.

Returns
Type	Description
`Google\Cloud\DiscoveryEngine\V1beta\SearchInfo\|null`

hasSearchInfo

clearSearchInfo

setSearchInfo

Search API details related to the event.

This field should be set for search event.

Parameter
Name	Description
`var`	`Google\Cloud\DiscoveryEngine\V1beta\SearchInfo`

Returns
Type	Description
`$this`

getCompletionInfo

CompleteQuery API details related to the event.

This field should be set for search event when autocomplete function is enabled and the user clicks a suggestion for search.

Returns
Type	Description
`Google\Cloud\DiscoveryEngine\V1beta\CompletionInfo\|null`

hasCompletionInfo

clearCompletionInfo

setCompletionInfo

CompleteQuery API details related to the event.

This field should be set for search event when autocomplete function is enabled and the user clicks a suggestion for search.

Parameter
Name	Description
`var`	`Google\Cloud\DiscoveryEngine\V1beta\CompletionInfo`

Returns
Type	Description
`$this`

getTransactionInfo

The transaction metadata (if any) associated with this user event.

Returns
Type	Description
`Google\Cloud\DiscoveryEngine\V1beta\TransactionInfo\|null`

hasTransactionInfo

clearTransactionInfo

setTransactionInfo

The transaction metadata (if any) associated with this user event.

Parameter
Name	Description
`var`	`Google\Cloud\DiscoveryEngine\V1beta\TransactionInfo`

Returns
Type	Description
`$this`

getTagIds

A list of identifiers for the independent experiment groups this user event belongs to. This is used to distinguish between user events associated with different experiment setups on the customer end.

Returns
Type	Description
`Google\Protobuf\Internal\RepeatedField`

setTagIds

Parameter
Name	Description
`var`	`string[]`

Returns
Type	Description
`$this`

getPromotionIds

The promotion IDs if this is an event associated with promotions.

Currently, this field is restricted to at most one ID.

Returns
Type	Description
`Google\Protobuf\Internal\RepeatedField`

setPromotionIds

The promotion IDs if this is an event associated with promotions.

Currently, this field is restricted to at most one ID.

Parameter
Name	Description
`var`	`string[]`

Returns
Type	Description
`$this`

getAttributes

Extra user event features to include in the recommendation model.

These attributes must NOT contain data that needs to be parsed or processed further, e.g. JSON or other encodings. If you provide custom attributes for ingested user events, also include them in the user events that you associate with prediction requests. Custom attribute formatting must be consistent between imported events and events provided with prediction requests. This lets the Discovery Engine API use those custom attributes when training models and serving predictions, which helps improve recommendation quality. This field needs to pass all below criteria, otherwise an INVALID_ARGUMENT error is returned:

The key must be a UTF-8 encoded string with a length limit of 5,000 characters.
For text attributes, at most 400 values are allowed. Empty values are not allowed. Each value must be a UTF-8 encoded string with a length limit of 256 characters.
For number attributes, at most 400 values are allowed. For product recommendations, an example of extra user information is traffic_channel, which is how a user arrives at the site. Users can arrive at the site by coming to the site directly, coming through Google search, or in other ways.

Returns
Type	Description
`Google\Protobuf\Internal\MapField`

setAttributes

Extra user event features to include in the recommendation model.

The key must be a UTF-8 encoded string with a length limit of 5,000 characters.
For text attributes, at most 400 values are allowed. Empty values are not allowed. Each value must be a UTF-8 encoded string with a length limit of 256 characters.
For number attributes, at most 400 values are allowed. For product recommendations, an example of extra user information is traffic_channel, which is how a user arrives at the site. Users can arrive at the site by coming to the site directly, coming through Google search, or in other ways.

Parameter
Name	Description
`var`	`array\|Google\Protobuf\Internal\MapField`

Returns
Type	Description
`$this`

getMediaInfo

Media-specific info.

Returns
Type	Description
`Google\Cloud\DiscoveryEngine\V1beta\MediaInfo\|null`

hasMediaInfo

clearMediaInfo

setMediaInfo

Media-specific info.

Parameter
Name	Description
`var`	`Google\Cloud\DiscoveryEngine\V1beta\MediaInfo`

Returns
Type	Description
`$this`