Reference documentation and code samples for the Google Analytics Admin V1alpha Client class ReportingAttributionModel.
The reporting attribution model used to calculate conversion credit in this property's reports.
Protobuf type google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel
Namespace
Google \ Analytics \ Admin \ V1alpha \ AttributionSettingsMethods
static::name
Parameter | |
---|---|
Name | Description |
value |
mixed
|
static::value
Parameter | |
---|---|
Name | Description |
name |
mixed
|
Constants
REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED
Value: 0
Reporting attribution model unspecified.
Generated from protobuf enum REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;
PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN
Value: 1
Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.
Previously CROSS_CHANNEL_DATA_DRIVEN
Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN = 1;
PAID_AND_ORGANIC_CHANNELS_LAST_CLICK
Value: 2
Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.
Previously CROSS_CHANNEL_LAST_CLICK
Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_LAST_CLICK = 2;
GOOGLE_PAID_CHANNELS_LAST_CLICK
Value: 7
Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting.
Previously ADS_PREFERRED_LAST_CLICK
Generated from protobuf enum GOOGLE_PAID_CHANNELS_LAST_CLICK = 7;