Google Ads Ad Manager V1 Client - Class CustomTargetingValueMatchType (0.1.1)

Reference documentation and code samples for the Google Ads Ad Manager V1 Client class CustomTargetingValueMatchType.

Match type of the custom targeting value.

Protobuf type google.ads.admanager.v1.CustomTargetingValueMatchTypeEnum.CustomTargetingValueMatchType

Namespace

Google \ Ads \ AdManager \ V1 \ CustomTargetingValueMatchTypeEnum

Methods

static::name

Parameter
Name	Description
value	mixed

static::value

Parameter
Name	Description
name	mixed

Constants

CUSTOM_TARGETING_VALUE_MATCH_TYPE_UNSPECIFIED

Value: 0

Not specified value.

Generated from protobuf enum CUSTOM_TARGETING_VALUE_MATCH_TYPE_UNSPECIFIED = 0;

EXACT

Value: 1

Used for exact matching. For example, the targeting value car=honda will only match to the ad request car=honda.

Generated from protobuf enum EXACT = 1;

BROAD

Value: 2

Used for lenient matching when at least one of the words in the ad request matches the targeted value. The targeting value car=honda will match to ad requests containing the word honda. So ad requests car=honda or car=honda civic or car=buy honda or car=how much does a honda cost will all have the line item delivered.

This match type can not be used within an audience segment rule.

Generated from protobuf enum BROAD = 2;

PREFIX

Value: 3

Used for 'starts with' matching when the first few characters in the ad request match all of the characters in the targeted value. The targeting value car=honda will match to ad requests car=honda or car=hondas for sale but not to car=I want a honda.

Generated from protobuf enum PREFIX = 3;

BROAD_PREFIX

Value: 4

This is a combination of MatchType#BROAD and MatchType#PREFIX matching.

The targeting value car=honda will match to ad requests that contain words that start with the characters in the targeted value, for example with car=civic hondas. This match type can not be used within an audience segment rule.

Generated from protobuf enum BROAD_PREFIX = 4;

SUFFIX

Value: 5

Used for 'ends with' matching when the last characters in the ad request match all of the characters in the targeted value. The targeting value car=honda will match with ad requests car=honda or car=I want a honda but not to car=hondas for sale.

This match type can not be used within line item targeting.

Generated from protobuf enum SUFFIX = 5;

CONTAINS

Value: 6

Used for 'within' matching when the string in the ad request contains the string in the targeted value. The targeting value car=honda will match with ad requests car=honda, car=I want a honda, and also with car=hondas for sale, but not with car=misspelled hond a. This match type can not be used within line item targeting.

Generated from protobuf enum CONTAINS = 6;