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YouTube 適用的 Looker Block (搭配 DV360)
本頁面說明如何透過 Cortex Looker Block for YouTube (搭配 DV360) 取得洞察資料。透過這個適用於 YouTube (含 DV360) 的 Looker Block，您可以全面掌握廣告活動支出、成效和目標對象指定條件，並取得實用洞察資料，進一步瞭解透過 DV360 平台購買的 YouTube 付費媒體廣告活動。
透過 Cortex Framework for Marketing 提供的預先封裝擷取管道和報表檢視畫面，將廣告活動資料擷取至 BigQuery，快速開始進行 YouTube 付費媒體行銷分析。
安裝這個 YouTube 專用的 Looker 模型，即可深入瞭解費用、曝光次數、點擊率和觀看率、主要目標對象指定目標和參與度指標。使用更精細的指標 (例如廣告素材 (廣告層級)、目標對象和 YouTube 刊登位置)，強化視覺化效果。
您也可以使用 Cortex 架構中的其他資料集，取得行銷以外的洞察資料，這些資料集提供企業資料來源 (例如企業 CRM 或 ERP 系統) 的報表檢視畫面。
可用的深入分析資訊
Cortex Framework 中的 YouTube (含 DV360) Looker 區塊提供下列洞察資訊。
概略瞭解廣告活動成效和參與度指標，包括：
- 曝光總數
- 總點擊次數
- TrueView 觀看總次數
- 點閱率 (CTR)
- TrueView VR (TrueView 收視率)
- 總費用
- 千次曝光出價 (CPM)
- 單次點擊出價 (CPC)
- TrueView 單次收視出價 (CPV)
- 每月曝光次數：依委刊項瞭解 YouTube 廣告活動的詳細成效指標和費用。
- 累計每月支出：瞭解 YouTube 廣告活動單月累計支出。
- 依時間順序查看 YouTube 委刊項：依時間順序查看每個委刊項在特定期間內放送的所有 YouTube 廣告活動。
- YouTube 委刊項的曝光次數、TrueView 觀看次數和點擊次數：依委刊項瞭解 YouTube 廣告活動的詳細成效指標和費用。
- 按裝置類型和 YouTube 委刊項劃分的曝光次數：依委刊項和裝置類型瞭解 YouTube 廣告活動的成效指標。
- YouTube 委刊項的詳細成效：依委刊項瞭解 YouTube 廣告活動的詳細成效指標和費用。
- 曝光次數和 TrueView 觀看次數：透過下列參數瞭解成效和費用：
- 年齡層和性別
- 目標對象區隔類型
- YouTube 廣告格式
存放區
如要存取 YouTube 適用的 Cortex Looker Block (搭配 DV360)，請前往官方 GitHub 存放區：block-cortex-youtube。這個存放區包含重要的檢視畫面、探索和資訊主頁，可讓您將資料順暢整合至 Looker 環境。這些資源可做為基礎，協助您建立符合特定需求的自訂報表、視覺化效果和資訊主頁。
部署作業
如需如何部署適用於 YouTube (含 DV360) 的 Cortex Looker 區塊操作說明，請參閱「部署 Cortex Framework 適用的 Looker 區塊」。
其他注意事項
如要提升 Looker Block for YouTube (搭配 DV360) 的效能和功能，請考慮下列事項：
- Liquid 範本語言：部分常數、檢視區塊、Explore 和資訊主頁會使用 Liquid 範本語言。詳情請參閱 Looker 的 Liquid 變數參考資料說明文件。
- 取消隱藏其他維度和指標：為簡化畫面，許多維度和指標都會隱藏。如果發現缺少任何有價值的項目，請在相關檢視畫面中，將欄位的
hidden 參數值設為 No。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-09-04 (世界標準時間)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["難以理解","hardToUnderstand","thumb-down"],["資訊或程式碼範例有誤","incorrectInformationOrSampleCode","thumb-down"],["缺少我需要的資訊/範例","missingTheInformationSamplesINeed","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2025-09-04 (世界標準時間)。"],[[["\u003cp\u003eThis Looker Block for YouTube (with DV360) provides a comprehensive overview of campaign spend, performance, and audience targeting for paid media campaigns on YouTube purchased through the DV360 platform.\u003c/p\u003e\n"],["\u003cp\u003eYou can gain insights into cost, impressions, click and view rates, audience targeting, and engagement metrics, with granular details like creative, demographics, and YouTube placement using this tool.\u003c/p\u003e\n"],["\u003cp\u003eThe Looker Block offers insights into overall campaign performance, monthly spend and performance, campaigns carried out, and performance by audience and ad format, and enables data to be ingested into BigQuery.\u003c/p\u003e\n"],["\u003cp\u003eThe Cortex Looker Block for YouTube (with DV360) is available on GitHub and includes pre-built views, Explores, and dashboards for easy integration into a Looker environment.\u003c/p\u003e\n"]]],[],null,["# Looker Block for YouTube (with DV360)\n=====================================\n\nThis page describes the insights you can get from the Cortex Looker\nBlock for YouTube (with DV360). With this Looker Block for YouTube (with DV360),\nyou can get a comprehensive overview of your campaign spend, performance, and\naudience targeting with actionable insights for paid media campaigns on YouTube\npurchased using DV360 platform.\n\nJumpstart your paid media marketing analytics for YouTube by ingesting your\ncampaign data into BigQuery with pre-packaged ingestion pipelines and\nreporting views provided by Cortex Framework for Marketing.\n\nInstall this Looker Model for YouTube to gain insights on cost,\nimpressions, click and view rates, key audience targeting and engagement\nmetrics. Enhance visualizations with more granular metrics like creative\n(ad level), demographics and YouTube placement.\n\nYou can also extend to insights beyond Marketing with other datasets in the\nCortex Framework that provide reporting views for enterprise data\nsources like your enterprise CRM or ERP systems.\n\nAvailable insights\n------------------\n\nThe Looker block for YouTube (with DV360) in\nCortex Framework offers the following insights.\n\n### Overall campaign performance\n\nOverview of high-level campaign performance and engagement metrics including:\n\n- Total impressions\n- Total clicks\n- Total TrueView views\n- Click through rate (CTR)\n- TrueView VR (TrueView View Rate)\n- Total Spend\n- Cost per Mille (CPM)\n- Cost per click (CPC)\n- Cost per TrueView (CPV)\n\n### Performance and spend by month\n\n- **Impressions by month**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n- **Cumulative monthly spend**: Understand cumulative YouTube campaign spend over a month.\n\n### Campaigns carried out and performance\n\n- **YouTube line items in chronological view**: See a chronological view of all the YouTube campaigns you ran in a specific period per line item.\n- **Impressions, TrueView views and Clicks by YouTube Line Item**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n- **Impressions by Device Type and YouTube Line Item**: Understand performance metrics for YouTube campaigns by device type by line item.\n- **Detailed Performance by YouTube Line Item**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n\n### Performance by audience and ad format\n\n- **Impressions and TrueView views:** Understand performance and cost by the following parameters:\n - Age Group and Gender\n - Audience Segment Type\n - YouTube Ad Format\n\nRepository\n----------\n\nTo access the Cortex Looker Block for YouTube (with DV360),\nvisit its official GitHub repository:\n[**block-cortex-youtube**](https://github.com/looker-open-source/block-cortex-youtube).\nThis repository contains essential views, Explores and dashboards that enable\nyou to seamlessly integrate data into your\nLooker environment. These resources provide a solid foundation\nfor creating custom reports, visualizations, and dashboards tailored to your\nspecific needs.\n\nDeployment\n----------\n\nFor instructions about how to deploy the Cortex Looker Block for\nYouTube (with DV360), see\n[Deploy Looker Blocks for Cortex Framework](/cortex/docs/looker-block-deployment).\n\n### Other Considerations\n\nFor optimizing the performance and functionality of your\nLooker Block for YouTube (with DV360) consider the following:\n\n- **Liquid Templating Language** : Some constants, views, Explores and dashboards use liquid templating language. For more information, see Looker's [Liquid Variable Reference](/looker/docs/liquid-variable-reference) documentation.\n- **Unhide additional dimensions and measures** : Many dimensions and measures are hidden for simplicity. If you find anything valuable missing, set field's `hidden` parameter value to `No` in the relevant views."]]
