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This page describes the insights you can get from the Cortex Looker
Block for Meta across platforms (Facebook, Instagram, and Facebook Audience
Network). With this Cortex Looker Block for Meta,
you can gain faster insights into your key audience targeting and engagement
metrics for campaigns by platform and placement, based on the data from
Cortex Framework Data Foundation.
Available insights
The Looker Block for Meta in Cortex Framework offers
a predefined high-level dashboard featuring these key insights:
Overview of high-level campaign performance and engagement metrics including:
- Total impressions
- Clicks
- Video views
- Click through rate (CTR)
- View through rate (VTR)
- Total cost and cost per mille (CPM)
- Total reach and engagement rate
- Frequency and post engagement actions
Campaigns carried out
- Campaign timeline: See a chronological view of all the active
campaigns based on date range showing campaign start and end dates.
Cumulative campaign spend
- Monthly campaign spend: Understand how your campaign spend totalled
over a specific time period.
Bought impressions
- Impressions by campaign: Understand impression volume by campaign,
associated cost (CPM) and CTR.
- Campaign impressions by platform and placement: Understand impressions
by placement across Facebook, Instagram, and FAN with cost (CPM) and CTR.
Campaign video views by platform and placement: Understand video views,
VTR by platform and placement and cost per completed view (CPCV).
Video views by campaign: Understand video views by campaign, VTR, and
cost per completed view (CPCV).
- Actions by campaign: Understand engagement volume by engagement type
and campaign.
- Engagement by campaign: Understand engagement volume and rate by
engagement type and campaign with associated cost.
Target audience engagement
- Impressions by ad set audience targeting: Understand the breakdown of
Custom, Lookalike and Interests audience impression exposure and
associated cost (CPM).
- Ad set audience engagement by platform: Understand the breakdown of
Custom, Lookalike, and Interests audience engagement by platform and
associated cost (CPE - Cost per Engagement).
- Completed videos by ad set audience targeting and platform: Understand
Custom, Lookalike and Interests Adset video VTR by platform with CPCV (Cost Per
Completed View).
Repository
To access the Cortex Looker Block for Meta, visit its official
GitHub repository: block-cortex-meta.
This repository contains essential views, Explores and dashboards that enable
you to seamlessly integrate data into your
Looker environment. These resources provide a solid foundation
for creating custom reports, visualizations, and dashboards tailored to your
specific needs.
Deployment
For instructions about how to deploy the Cortex Looker Block for
Meta, see
Deploy Looker Blocks for Cortex Framework.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-09-04 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[[["\u003cp\u003eThis Looker Block for Meta, built on the Cortex Framework Data Foundation, provides rapid insights into audience targeting and engagement metrics across Facebook, Instagram, and Facebook Audience Network.\u003c/p\u003e\n"],["\u003cp\u003eThe block offers a high-level dashboard to analyze overall campaign performance, including impressions, clicks, video views, CTR, VTR, cost metrics, reach, and engagement.\u003c/p\u003e\n"],["\u003cp\u003eUsers can monitor campaign timelines, cumulative spend, impression distribution by campaign, platform, and placement, alongside detailed video ad performance metrics.\u003c/p\u003e\n"],["\u003cp\u003eThe block also allows for in-depth engagement analysis, segmenting actions, engagement rates, and costs by campaign and audience targeting type, such as Custom, Lookalike, and Interests.\u003c/p\u003e\n"],["\u003cp\u003eAccess the necessary resources, such as views, Explores, and dashboards, through the provided GitHub repository to integrate and customize the block within your Looker environment.\u003c/p\u003e\n"]]],[],null,["# Looker Block for Meta\n=====================\n\nThis page describes the insights you can get from the Cortex Looker\nBlock for Meta across platforms (Facebook, Instagram, and Facebook Audience\nNetwork). With this Cortex Looker Block for Meta,\nyou can gain faster insights into your key audience targeting and engagement\nmetrics for campaigns by platform and placement, based on the data from\nCortex Framework Data Foundation.\n\nAvailable insights\n------------------\n\nThe Looker Block for Meta in Cortex Framework offers\na predefined high-level dashboard featuring these key insights:\n\n### Overall campaign performance\n\nOverview of high-level campaign performance and engagement metrics including:\n\n- Total impressions\n- Clicks\n- Video views\n- Click through rate (CTR)\n- View through rate (VTR)\n- Total cost and cost per mille (CPM)\n- Total reach and engagement rate\n- Frequency and post engagement actions\n\n### Campaigns carried out\n\n- **Campaign timeline**: See a chronological view of all the active campaigns based on date range showing campaign start and end dates.\n\n### Cumulative campaign spend\n\n- **Monthly campaign spend**: Understand how your campaign spend totalled over a specific time period.\n\n### Bought impressions\n\n- **Impressions by campaign**: Understand impression volume by campaign, associated cost (CPM) and CTR.\n- **Campaign impressions by platform and placement**: Understand impressions by placement across Facebook, Instagram, and FAN with cost (CPM) and CTR.\n\n### Video ads performance\n\n- **Campaign video views by platform and placement:** Understand video views,\n VTR by platform and placement and cost per completed view (CPCV).\n\n- **Video views by campaign**: Understand video views by campaign, VTR, and\n cost per completed view (CPCV).\n\n### Engagement performance for my campaigns\n\n- **Actions by campaign**: Understand engagement volume by engagement type and campaign.\n- **Engagement by campaign:** Understand engagement volume and rate by engagement type and campaign with associated cost.\n\n### Target audience engagement\n\n- **Impressions by ad set audience targeting**: Understand the breakdown of Custom, Lookalike and Interests audience impression exposure and associated cost (CPM).\n- **Ad set audience engagement by platform**: Understand the breakdown of Custom, Lookalike, and Interests audience engagement by platform and associated cost (CPE - Cost per Engagement).\n- **Completed videos by ad set audience targeting and platform**: Understand Custom, Lookalike and Interests Adset video VTR by platform with CPCV (Cost Per Completed View).\n\nRepository\n----------\n\nTo access the Cortex Looker Block for Meta, visit its official\nGitHub repository: [**block-cortex-meta**](https://github.com/looker-open-source/block-cortex-meta).\nThis repository contains essential views, Explores and dashboards that enable\nyou to seamlessly integrate data into your\nLooker environment. These resources provide a solid foundation\nfor creating custom reports, visualizations, and dashboards tailored to your\nspecific needs.\n\nDeployment\n----------\n\nFor instructions about how to deploy the Cortex Looker Block for\nMeta, see\n[Deploy Looker Blocks for Cortex Framework](/cortex/docs/looker-block-deployment)."]]
