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資料來源和工作負載
本頁面概略說明 Cortex Framework 資料基礎中提供的各種資料來源和預先建構的工作負載。資料基礎架構以 BigQuery 為基礎,提供穩固且有條理的資料層,可用於分析和 AI 開發,並針對常見的業務情境提供預先建構的資料模型。這可節省整理資料的時間,讓您專注於取得洞察資料及建構解決方案。
Cortex Framework 提供相關工具,讓您運用這項資料基礎、建立新資料擷取管道、執行分析,以及建構資訊主頁或 AI 模型。
資料工作負載
資料基礎提供預先建構的工作負載模型,適用於各種業務情境。資料基礎架構不僅全面,而且十分彈性,除了預先建構的資料來源外,還可擴充納入其他來源的資料。
以下各節說明可用的工作負載和相關聯的資料來源。如要查看技術實作詳細資料,請點選任一項目。
行銷
Cortex Framework for Marketing 可全面掌握多個管道的廣告活動成效。整合各種來源的資料,並使用 Cortex Framework 的預先定義模型,即可做出明智決策、最佳化資源,以及準確掌握行銷活動的最新洞察資訊。
可用的行銷相關資料來源如下:
可使用
Cortex Framework 整合了 SAP (SAP ECC 和 SAP S/4 HANA) 和 Salesforce 等作業平台,做為寶貴的資料來源,可取得即時洞察資料,進而提升不同領域的效率和生產力。
在銷售和發布方面,Cortex Framework 可協助企業連結銷售業績、找出問題,並改善訂單履行和庫存管理。在供應鏈管理方面,這項服務可最佳化供應和需求規劃、分析供應商成效,並提供寶貴的庫存管理洞察資料。在製造業,這項技術可整合工廠現場的洞察資料,並監控工廠的績效,進而提升作業效率。此外,在財務方面,這項工具可簡化財務洞察、找出潛在問題,以及分析採購支出和供應商績效。
以下是可用的營運相關資料來源:
永續發展
Cortex 永續發展架構可協助機構主動因應環境、社會和公司治理 (ESG) 責任。Cortex Framework 運用先進的雲端技術和資料驅動的洞察分析,協助企業預測潛在的 ESG 挑戰並制定積極策略,進而做出明智決策,打造更永續的未來。
目前可用的永續發展相關資料來源如下:
部署作業
如要進一步瞭解部署作業,請先探索 Cortex Framework Data Foundation 部署作業的必要條件。
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-09-04 (世界標準時間)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["難以理解","hardToUnderstand","thumb-down"],["資訊或程式碼範例有誤","incorrectInformationOrSampleCode","thumb-down"],["缺少我需要的資訊/範例","missingTheInformationSamplesINeed","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間:2025-09-04 (世界標準時間)。"],[[["\u003cp\u003eThe Cortex Framework Data Foundation offers prebuilt data models for various business scenarios, streamlining data organization and enabling a focus on analysis.\u003c/p\u003e\n"],["\u003cp\u003eBuilt on BigQuery, the Data Foundation stores and organizes data, enabling further analysis, dashboard creation, and AI model development.\u003c/p\u003e\n"],["\u003cp\u003eThe Data Foundation provides workloads for Marketing, Operations, and Sustainability, each with its own set of data sources.\u003c/p\u003e\n"],["\u003cp\u003eCortex Framework for Marketing provides insights into campaign performance across multiple channels and includes sources like Salesforce Marketing Cloud, Google Ads, and YouTube.\u003c/p\u003e\n"],["\u003cp\u003eCortex Framework for Operations incorporates platforms such as SAP and Salesforce to provide real-time insights for sales, supply chain, manufacturing, and finance, while Cortex for Sustainability empowers businesses to manage ESG responsibilities.\u003c/p\u003e\n"]]],[],null,["# Data sources and workloads\n==========================\n\nThis page outlines the various data sources and prebuilt workloads available\nwithin the Cortex Framework Data Foundation. Built on\nBigQuery, the Data Foundation provides a robust and organized data\nlayer for analysis and AI development, complete with prebuilt data models for\ncommon business scenarios. This saves you time on data organization, letting\nyou focus on gaining insights and building solutions.\n\nThe Cortex Framework gives you the tools to use this data\nfoundation, create pipelines for new data ingestion, perform analysis, and build\ndashboards or AI models.\n| **Note:** The [Cortex Framework Data Foundation repository](https://github.com/GoogleCloudPlatform/cortex-data-foundation) in GitHub contains the reference images, documents, and scripts to implement the deployment steps to retrieve the workloads and data sources described on this page.\n\nData workloads\n--------------\n\nThe Data Foundation offers prebuilt workload models designed for various\nbusiness scenarios. While comprehensive, the Data Foundation is also flexible\nand can be extended to include data from a wide range of additional sources\nbeyond what's prebuilt.\n\nThe following sections describe the available workloads and their associated\ndata sources. For technical implementation details, click any of\nthem.\n\n### Marketing\n\nCortex Framework for Marketing provides a holistic view of\ncampaign performance across multiple channels. By integrating data from diverse\nsources and using Cortex Framework's predefined models, you can\nmake informed decisions, optimize resources, and gain accurate, up-to-date\ninsights into your marketing efforts.\n\nThe following are the marketing related data sources available:\n\n- [Salesforce Marketing Cloud](/cortex/docs/marketing-salesforce)\n- [Google Ads](/cortex/docs/marketing-googleads)\n- [Campaign Manager 360 (CM360)](/cortex/docs/marketing-cm360)\n- [TikTok](/cortex/docs/marketing-tiktok)\n- [Meta](/cortex/docs/marketing-meta)\n- [LiveRamp](/cortex/docs/marketing-liveramp)\n- [YouTube (with DV360)](/cortex/docs/marketing-dv360)\n- [Google Analytics 4](/cortex/docs/marketing-google-analytics)\n- [Cross Media \\& Product Connected Insights](/cortex/docs/marketing-cross-media)\n- [Cortex for Meridian](/cortex/docs/meridian)\n\n### Operational\n\nCortex Framework incorporates operational platforms such as SAP (SAP ECC\nand SAP S/4 HANA) and Salesforce as valuable data sources to get real-time\ninsights to improve efficiency and productivity in different areas.\n\nIn sales and distribution, Cortex Framework helps businesses connect\nsales performance, identify issues, and optimize order fulfillment\nand inventory management. For supply chain management, it optimizes supply\nand demand planning, analyzes vendor performance, and provides valuable\ninventory management insights. In the manufacturing sector, it enhances\noperations by integrating factory floor insights and monitoring factory\nperformance. Additionally, in finance, it simplifies financial insights,\nidentifies potential issues, and analyzes procurement spend and vendor\nperformance.\n\nThe following are the operational related data sources available:\n\n- [SAP (SAP ECC and SAP S/4 HANA)](/cortex/docs/operational-sap)\n- [Salesforce Sales Cloud](/cortex/docs/operational-salesforce)\n- [Oracle EBS](/cortex/docs/operational-oracle-ebs)\n\n### Sustainability\n\nCortex Framework for Sustainability\nempowers organizations to proactively address their environmental, social,\nand governance (ESG) responsibilities. By using advanced cloud\ntechnologies and data-driven insights, Cortex Framework helps\nbusinesses anticipate potential ESG challenges and develop proactive strategies,\nenabling informed decisions for a more sustainable future.\n\nThe following is the sustainability related data source available:\n\n- [Dun \\& Bradstreet with SAP](/cortex/docs/dun-and-bradstreet)\n\nDeployment\n----------\n\nFor more information about deployment, start exploring the\n[prerequisites](/cortex/docs/deployment-prerequisites) of the\nCortex Framework Data Foundation deployment."]]