Data sources and workloads
This page describes a short overview on the different data sources and workloads that are available in the Cortex Framework Data Foundation. Data Foundation provides prebuilt data models for various business scenarios from different data sources, saving you time organizing your data and lets you focus on analysis.
The Cortex Framework Data Foundation built on BigQuery, stores and organizes data for analysis and AI development. It ensures proper data storage and organization for further analysis and AI development. Cortex Framework gives you the tools to build upon that data foundation, create pipelines to bring in new data, analyze it, and even build dashboards or AI models.
Data workloads
The Data Foundation provides prebuilt workloads models for various business scenarios from different data sources. This saves time organizing data and allows you focus on analysis. The Data Foundation is flexible and can be extended to include data from various sources beyond what is prebuilt. The following sections describe the workloads and its data sources available through the Cortex Framework Data Foundation.
Marketing
With Cortex Framework for Marketing, you gain insights into campaign performance across multiple channels, giving you a holistic view of the results of your marketing efforts. By incorporating data from multiple sources and using Cortex Framework predefined models, you can make informed decisions and optimize resources based on accurate, up-to-date information.
The following are the marketing related data sources available. Click any of them for more information about its technical implementation:
- Salesforce Marketing Cloud
- Google Ads
- Campaign Manager 360 (CM360)
- TikTok
- Meta
- LiveRamp
- YouTube (with DV360)
- Google Analytics 4
Operational
Cortex Framework incorporates operational platforms such as SAP (SAP ECC and SAP S/4 HANA) and Salesforce as valuable data sources to get real-time insights to improve efficiency and productivity in different areas.
In sales and distribution, Cortex Framework helps businesses connect sales performance, identify issues, and optimize order fulfillment and inventory management. For supply chain management, it optimizes supply and demand planning, analyzes vendor performance, and provides valuable inventory management insights. In the manufacturing sector, it enhances operations by integrating factory floor insights and monitoring factory performance. Additionally, in finance, it simplifies financial insights, identifies potential issues, and analyzes procurement spend and vendor performance.
The following are the operational related data sources available. Click any of them for more information about its technical implementation:
Sustainability
Cortex Framework for Sustainability is a comprehensive solution that empowers organizations to proactively address their environmental, social, and governance (ESG) responsibilities. By using advanced cloud technologies and data-driven insights, Cortex Framework enables businesses to anticipate potential ESG challenges and proactively develop strategies to address them. Cortex Framework empowers businesses to make informed decisions, drive positive change, and create a more sustainable future.
The following is the sustainability related data source available. Click it for more information about its technical implementation:
Deployment
For more information about deployment, start exploring the prerequisites of the Cortex Framework Data Foundation deployment.