Create a culture of innovation
Explore new research from business leaders worldwide and learn how to build a culture of innovation into your company
Innovation – it’s more than just a buzzword
Discover how industries are creating a culture of innovation. Explore these key strategies and even more insights in our thought leadership article: Everyone wants a culture of innovation. So what does it look like?
What are the characteristics of a culture of innovation?
Research from business leaders around the world has found that while 81% of organizations have an innovation strategy, only 14% strongly agreed their strategy was clearly defined and communicated.
Using these new insights, as well as learnings from Google, we’ve identified 4 keys to creating a culture of innovation:
- Intention: Making sure senior leadership wants to innovate
- Infrastructure: Giving your business the necessary tools it needs
- Influence: Ensuring management knows what they're looking for
- Implementation: Creating impact and measuring results
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