You can use Channel Services to manage your relationships with your partners and your customers. Channel Services include a console and APIs to view and provision links between distributors and resellers, customers and entitlements.
Benefits
The benefits of Channel Services are as follows:
- Unifies the Google Cloud partner program across products
 - Helps distributors and resellers grow their businesses
 - Meets needs of both 1-tier and 2-tier partners
 
Capabilities
Channel Services provides:
- A Unified Resale Catalog
 - Customer management
 - Order management
 - Billing management
 - Policy and authorization management
 - Cost management
 
Channel Services APIs
The Cloud Channel API provides:
- Customer Management
 - Catalog APIs
 - Entitlement Management APIs
 - Pubsub Notifications
 
Partner Sales Console
The Partner Sales Console is a UI that shows:
- Eligible offers
 - Invoices