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本頁說明如何透過 Cortex Looker Block for Meta，取得各平台 (Facebook、Instagram 和 Facebook Audience Network) 的洞察資料。有了這個適用於 Meta 的 Cortex Looker Block，您就能根據 Cortex Framework Data Foundation 的資料，快速深入瞭解廣告活動的關鍵指定目標對象和參與度指標 (依平台和刊登位置)。
可用的深入分析資訊
Cortex Framework 中的 Meta Looker 模塊提供預先定義的高階資訊主頁，其中包含下列重要洞察資訊：
概略瞭解廣告活動成效和參與度指標，包括：
- 曝光總數
- 點擊次數
- 影片觀看次數
- 點閱率 (CTR)
- 影片觀看率 (VTR)
- 總費用和千次曝光出價
- 總觸及數和參與度
- 頻率和貼文參與度動作
執行的廣告活動
- 廣告活動時間軸：根據日期範圍，依時間順序查看所有有效廣告活動，並顯示廣告活動的開始和結束日期。
廣告活動累計支出
- 每月廣告活動支出：瞭解廣告活動在特定時間範圍內的總支出。
購買的曝光次數
- 廣告活動的曝光次數：瞭解各廣告活動的曝光量、相關費用 (每千次曝光出價) 和點閱率。
- 依平台和刊登位置劃分的廣告活動曝光次數：瞭解 Facebook、Instagram 和 FAN 各刊登位置的曝光次數，以及費用 (千次曝光出價) 和點閱率。
- 廣告活動的動作：瞭解各廣告活動的參與度量和參與類型。
- 按廣告活動顯示參與度：瞭解各參與類型和廣告活動的參與量和參與率，以及相關聯的費用。
目標對象參與度
- 按廣告組合目標對象指定條件顯示的曝光次數：瞭解自訂、類似和興趣目標對象的曝光次數和相關費用 (千次曝光出價) 明細。
- 廣告組合目標對象參與度 (依平台)：瞭解依平台劃分的自訂、類似和興趣目標對象參與度，以及相關費用 (單次參與出價)。
- 依廣告組合目標對象指定目標和平台劃分的影片觀看次數：瞭解各平台的自訂、相似和興趣廣告組合影片觀看率，以及單次完整觀看出價 (CPCV)。
存放區
如要存取 Meta 適用的 Cortex Looker Block，請前往官方 GitHub 存放區：block-cortex-meta。這個存放區包含重要的檢視畫面、探索和資訊主頁，可讓您將資料順暢整合至 Looker 環境。這些資源可做為基礎，協助您建立符合特定需求的自訂報表、視覺化效果和資訊主頁。
部署作業
如需部署 Cortex Looker Block for Meta 的操作說明，請參閱「部署 Cortex Framework 的 Looker Block」。
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上次更新時間：2025-09-04 (世界標準時間)。
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