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Finance made more helpful, secure, and efficient

Elevate customer experience while reducing risk and increasing efficiency

80% increase

in click-through rate
by using geospatial data to tailor products and services1

70% decrease

in fraudulent transactions
by using geospatial data to verify customers' identities1

15% increase

in Net Promoter Score (NPS)
by providing additional information on merchant services like business hours and on-site services1

Discover solutions and use cases

Our financial services portfolio can help you increase sales, improve customer experience and streamline operations

Enriched Transactions
Help customers better understand spending
Help customers better understand spending

Make confusing transaction records understandable

Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of merchant names like “Acme Houseware”, which can lead to increased customer support calls and expensive disputes. We clarify these transactions and make them intuitive by providing a merchant’s full name and business category, a photo of the storefront, its location on a map, full contact info, and more.

Enable customers to visualize their spending

Help customers easily understand their recent transactions by adding the merchant name to the transaction amount and date, and show their spending on a Google map. This enables you to give customers insights about where and how they spend money.

Implement Enriched Transactions today. See the guide.

67% decrease in customer support calls

by using geospatial data to enrich customers' transaction data1

15% increase in Net Promoter Score (NPS)

by providing additional info on merchant services like business hours and on-site services1
Quick and Verified Sign-up
Easy, verified account sign-up
Easy, verified account sign-up

Make sign-up easier and faster

Manually entered addresses can lead to lowered conversions, erroneous CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few thumb taps — cutting sign-up time by up to 64%.2 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.

Increase sign-up security

When creating a new account, a lack of address verification leaves you vulnerable to fraudulent accounts. Use Geocoding to convert the customer-provided address from Autocomplete to geographical coordinates. With customer consent, obtain the location of their device using device-based location services. Compare the distance between the device location and the entered address to provide an additional level of address verification that reduces the risk of fraudulent account set-ups. This can increase your confidence in providing virtual bank and credit cards instantly.

Implement Quick and Verified Sign-up today. See the guide.

15% increase in conversion rates

with Autocomplete2

30% decrease in fraudulent account setups

by using geospatial data to verify customers' identities1
Contextual Experiences
Tailor marketing more intelligently
Tailor marketing more intelligently

Provide personalized, location-intelligent offers and rewards

Real-time, geo-targeted offers can power deals, rewards, and cash-back programs—all visualized with rich Google Maps. By combining the insights of purchase histories and location intelligence, companies can enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time. This improves NPS ratings and increases time spent in-app.

Dynamically visualize offers and drive traffic to nearby merchants

Dynamic Maps presents offers to the customer in a visual and interactive way, with embedded Place Details that provide the business category, hours of operation, ratings, reviews, photos, and much more. Once a customer has picked an offer, Directions provides the optimal route to reach the merchant including real-time traffic estimates.

Learn how Current uses Google Maps Platform to create innovative customer rewards programs with location intelligence

8% increase in Net Promoter Score (NPS)

by using geospatial data to tailor products and services1

3% increase in on-premise foot traffic

by using geospatial data to map available promotions at nearby merchants' store locations1
Branch and ATM Locator Plus
Drive customers to your branches
Drive customers to your branches

Make locating a branch or ATM effortless

74% of customers now search for specific details prior to their visit, which makes detailed, accurate profiles for each location a must.2 Make it easy for your customers to find you through the look and feel they already know from Google Maps. Include hours of operation, available services, user reviews, photos of the location, and even 360-degree Street View imagery to help customers find hard-to-spot ATMs.

Help customers easily get to your physical locations

When your customer chooses a location, Directions and Distance Matrix make it easy to show them the way by turning any two addresses into a selection of routes, complete with distances and ETAs based on up-to-the-minute traffic. Dynamic Maps listings and directions are delivered with the accuracy, fast load times, and responsiveness Google Maps is known for.

Implement Branch and ATM Locator Plus today. See the guide or build it in minutes.

14% increase in Net Promoter Score (NPS)

by using geospatial data to provide additional information on branch/ATM services1

7% decrease in customer support calls

by using geospatial data to provide directions to the nearest branches/ATMs1
Fraud Detection
Detect fraud more effectively
Detect fraud more effectively

Detect suspicious transactions as they happen

Banks continue to be top targets of hackers and thieves. With Google Maps Platform, suspicious activity like large ATM withdrawals can be detected as they happen by using device-based location services to determine the opted-in customer’s location. Use Geocoding or Distance Matrix to ensure the device location is within a close distance from where the transaction happens. This signal can help detect fraudulent transactions before money is released.

Recognize suspicious spending patterns

Fraud can also be characterized by suspicious geographical distances. Google Maps Platform can help recognize suspect transaction patterns, with Distance Matrix enabling the bank to get a sense of where a series of transactions occurs in relation to one another. If a single customer makes consecutive credit card purchases across a distance that doesn’t seem to match the time between them — say, transactions in London and Paris, 10 minutes apart — this can serve as a powerful fraud signal.

Learn how Starling Bank uses Google Maps Platform to enable real-time notification of transactions and their locations, and enhance data-driven decision-making.

70% decrease in fraudulent transactions

by using geospatial data to verify customers' identities1

45% decrease of false positives in fraud detection

by using geospatial data to verify customers' identities1

Overview

Enriched Transactions
Geocoding, Place Details, Place Search, Static Maps
See the guide
Quick and Verified Sign-up
Autocomplete, Geocoding, Place Details, Static Maps
See the guide
Branch and ATM Locator Plus
Autocomplete, Directions, Distance Matrix, Dynamic Maps, Place Details, Street View
See the guide or build it in minutes.
Contextual Experiences use case
Directions, Distance Matrix, Dynamic Maps, Geocoding, Place Details
See case study
Fraud Detection use case
Distance Matrix, Geocoding
See case study

Finance made more helpful, secure, and efficient

1 Unlocking Value with Location Intelligence, an October 2020 commissioned study conducted by Boston Consulting Group on behalf of Google", 2020 (n=520)
2 Internal Google data