Discover solutions and use cases
Our financial services portfolio can help you increase sales, improve customer experience and streamline operations
Make confusing transaction records understandable
Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of merchant names like “Acme Houseware”, which can lead to increased customer support calls and expensive disputes. We clarify these transactions and make them intuitive by providing a merchant’s full name and business category, a photo of the storefront, its location on a map, full contact info, and more.
Enable customers to visualize their spending
Help customers easily understand their recent transactions by adding the merchant name to the transaction amount and date, and show their spending on a Google map. This enables you to give customers insights about where and how they spend money.
Implement Enriched Transactions today. See the guide.
67% decrease in customer support calls
15% increase in Net Promoter Score (NPS)
Quick and Verified Sign-up
Make sign-up easier and faster
Manually entered addresses can lead to lowered conversions, erroneous CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few thumb taps — cutting sign-up time by up to 64%.2 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.
Increase sign-up security
When creating a new account, a lack of address verification leaves you vulnerable to fraudulent accounts. Use Geocoding to convert the customer-provided address from Autocomplete to geographical coordinates. With customer consent, obtain the location of their device using device-based location services. Compare the distance between the device location and the entered address to provide an additional level of address verification that reduces the risk of fraudulent account set-ups. This can increase your confidence in providing virtual bank and credit cards instantly.
Implement Quick and Verified Sign-up today. See the guide.
15% increase in conversion rates
30% decrease in fraudulent account setups
Provide personalized, location-intelligent offers and rewards
Real-time, geo-targeted offers can power deals, rewards, and cash-back programs—all visualized with rich Google Maps. By combining the insights of purchase histories and location intelligence, companies can enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time. This improves NPS ratings and increases time spent in-app.
Dynamically visualize offers and drive traffic to nearby merchants
Dynamic Maps presents offers to the customer in a visual and interactive way, with embedded Place Details that provide the business category, hours of operation, ratings, reviews, photos, and much more. Once a customer has picked an offer, Directions provides the optimal route to reach the merchant including real-time traffic estimates.
Learn how Current uses Google Maps Platform to create innovative customer rewards programs with location intelligence
8% increase in Net Promoter Score (NPS)
3% increase in on-premise foot traffic
Branch and ATM Locator Plus
Make locating a branch or ATM effortless
74% of customers now search for specific details prior to their visit, which makes detailed, accurate profiles for each location a must.2 Make it easy for your customers to find you through the look and feel they already know from Google Maps. Include hours of operation, available services, user reviews, photos of the location, and even 360-degree Street View imagery to help customers find hard-to-spot ATMs.
Help customers easily get to your physical locations
When your customer chooses a location, Directions and Distance Matrix make it easy to show them the way by turning any two addresses into a selection of routes, complete with distances and ETAs based on up-to-the-minute traffic. Dynamic Maps listings and directions are delivered with the accuracy, fast load times, and responsiveness Google Maps is known for.
14% increase in Net Promoter Score (NPS)
7% decrease in customer support calls
Detect suspicious transactions as they happen
Banks continue to be top targets of hackers and thieves. With Google Maps Platform, suspicious activity like large ATM withdrawals can be detected as they happen by using device-based location services to determine the opted-in customer’s location. Use Geocoding or Distance Matrix to ensure the device location is within a close distance from where the transaction happens. This signal can help detect fraudulent transactions before money is released.
Recognize suspicious spending patterns
Fraud can also be characterized by suspicious geographical distances. Google Maps Platform can help recognize suspect transaction patterns, with Distance Matrix enabling the bank to get a sense of where a series of transactions occurs in relation to one another. If a single customer makes consecutive credit card purchases across a distance that doesn’t seem to match the time between them — say, transactions in London and Paris, 10 minutes apart — this can serve as a powerful fraud signal.
Learn how Starling Bank uses Google Maps Platform to enable real-time notification of transactions and their locations, and enhance data-driven decision-making.
70% decrease in fraudulent transactions
45% decrease of false positives in fraud detection
Businesses building with
Google Maps Platform
“Accurate geospatial information is essential for any bank looking to provide customers with enhanced services and insights into their spending and saving patterns. Our integration with Google Maps Platform is a major differentiator for us and offers our banking customers and partner merchants tremendous value.”Trevor Marshall, CTO, Current
“As a new fintech, trust is a huge factor in how we gain and keep customers. Every millimeter of our app where we can build trust and show them something familiar is really valuable. I don't think there's another map platform that’s more familiar to consumers than Google Maps Platform. ”Eleanor Hasler, Vice President, Product Strategy and External Relations, Dozens
“Geospatial data is one of the most critical components of our application. Google Maps Platform drives our user experience and helps us tailor the experience based on where our customers are. The key thing has been the quality and simplicity of Google Maps Platform APIs. It’s essential to have tools which our engineering team is comfortable with and finds easy to use.”Hari Sivan, CEO, SoCash
“Flexibility, customization options and the global coverage of Google Maps are the main reasons why we chose Google technology. The Geolocalizor is not only a service to users, but also a tool to promote the bank's offers and showcase the products we want to propose over a given period. ”Alessandro Appodio, Online Acquisition Specialist, UniCredit