A CSP decision maker’s guide to DTW23 - Ignite
Cameron Peron
Product Marketing Lead
Brian Kracik
Contributing Editor - Telecommunications
Communications Service Providers (CSPs) are at an inflection point, with leaders and their teams asking questions and looking at news ways to drive innovation and unlock greater value for their customers and business, and grappling with tough questions:
How can I leverage generative AI (gen AI) as a centerpiece for customer innovation?
How can I drive network monetization and subscriber growth potential?
How can I build cloud-resilient, efficient, and scalable network infrastructure that flattens the cost curve?
From 19-21 September 2023, CSP decision makers and practitioners will have the opportunity to harness the collective ingenuity, innovation, and collaboration across the telecommunications community at TM Forum’s DTW23 – Ignite event in Copenhagen.
The event spans five tracks, 600 companies, 250 speakers, and 55 catalyst programs; the Google Cloud telecommunications team will be there to help answer burning questions from CSP decision makers on how to leverage the latest in AI, cloud-native software, and cloud infrastructure.
We’re especially excited to collaborate with partners and customers on a variety of sessions and demos highlighting solutions and lessons learned to help transform CSPs organizations with gen AI, including:
Building more sustainable networks
Transforming customer/employee experiences
Improving network planning and operations
Delivering advertising and content/creative assistance
Enhancing enterprise IT functions
Optimizing back-office functions
In addition to sessions and demos, DTW will be showcasing 55 catalyst programs, rapid-fire co-created solutions, available for hands-on and demos, that will address some of the industry's biggest challenges validated by communications service providers and industry stakeholders. Teams delivering these projects and solutions leverage key TM Forum best practices and standards to ensure scalability, reuse across multiple applications, and reduced costs and risk. Google Cloud is proud to collaborate with partners and customers on 2 catalysts solving problems including reducing churn with gen AI and enabling sustainable and efficient radio access networks (see more below).
We look forward to sharing what we’ve learned with you throughout the show through expert, customer, and partner led sessions, demos, and events.
Here are a few Google led and supported sessions, demo, catalysts and social activities to add to your agenda:
Sessions
Tuesday, 19 September 2023 | 16:00 - 17:30 CET | AI at Scale
PANEL: Generative AI – The AI game changer
Moderated by Mark Markus Trautwein, Partner, Lead of Generative AI in Europe, Bain, with speakers including Navneet Sahani, Director, Global Telecom Industry Solutions, Google Cloud, Jaime Tatis, Chief Insights Officer, TELUS, Chris Penrose, Global Head Business Development – Telco, NVIDIA, and Gil Rosen, CMO, Amdocs.
Add to your agenda
Tuesday, 19 September 2023 | 16:00 - 17:30 CET | Platform & Partners Track
PANEL: How can CSPs monetize the metaverse?
Moderated by Dean Ramsey, Principal Analyst - TM Forum, with speakers including Ulrich Irnich, CIO, Vodafone Germany, Jen Hawes-Hewitt, Head of Strategic Programs and Partnerships, Global Telecom Industry, Google Cloud, and Brian J Smyth MD, Global Lead – Innovation & Metaverse – Comms, Media, Technology, Accenture.
Add to your agenda
Wednesday, 20 September 2023 | 14:00 - 15:30 CET | Impact Track
FIRESIDE CHAT: AI transformation across the telecommunications value chain
Moderated by Dean Ramsay, Principal Analyst, TM Forum, with speakers including Ankur Jain, Vice President, Telco and Google Distributed Cloud, Edge, Google Cloud, and Ulrich Irnich, CIO, Vodafone Germany.
Add to your agenda
Wednesday, 20 September 2023 | 14:00 - 15:30 CET | Cloud Native Software
FIRESIDE CHAT: Scaling cloud platform operations with GitOps automation
Interviewer: Cameron Peron, Product Marketing Lead, Google Distributed Cloud Edge and Telecom, Google Cloud
William J Cirillo, Director of Enterprise Platform, Verizon
Geir Sjurseth, Product Manager, Apigee, Google Cloud
Add to your agenda
Wednesday, 20 September 2023 | 16:00 - 17:30 CET | AI at Scale Track
INTERVIEW: Unlocking CSP growth with AI-powered digitization and personalization
Moderated by Brian Kracik, Head of Product Marketing - Telecom, Networking, and Distributed Cloud, Google Cloud with speakers including Ieva Martinkenaite, SVP, Head of Research and Innovation, Telenor, and Gabriele Di Piazza, Sr. Director, Product Management – Telecom & Edge, Google Cloud.
Add to your agenda
Wednesday, 20 September 2023 | 12:00 - 12:30 CET | Loft Sessions: AI at Scale
Demo: Putting Generative AI into practice
Nisha Dutt, CEO, Subex
Vivek Gupta, Director, Network AI and Telecom Partnerships, Global Telecom Industry Solutions, Google Cloud
Add to your agenda
TM Forum Catalyst programs
Throughout the show, we’ll be highlighting several strategic “Catalyst” projects that we’ve worked on with customers and partners in the Innovation Labs station..
GenAI hyper-personalized customer experience. Anticipating potential customer churn is as important as attracting new ones for CSPs. This catalyst will show a ready-to-deploy AI-driven customer engagement framework that has shown significant ROI through complex event-processing combining realtime AI/ML models in realtime with curated gen AI. This catalyst program is a collaborative team effort with participation from Google Cloud, Accenture, BT Group, Bell Canada, T-Mobile, Pega, Telecom Italia SpA, and Turknet. Learn more at Innovation Labs station C12.
Green and efficient radio access networks. The telecom industry accounts for 2% to 3% of global energy demand according to Greenhouse Insights and this is bound to increase with the exponential growth in mobile data traffic if nothing changes. This moonshot Catalyst project, involving a very diverse set of Telco Champions and technology providers, explores complementary solutions with the goal to cut 25% of energy consumption in the Radio Access Network by 2025 — with a potential impact on 60% of total telco energy spend. . This catalyst program is a collaborative team effort with participation from Google Cloud, Capgemini, Ericsson, Orange, Telenor Group, Verizon, Vodafone, and others. Learn more at Innovation Labs station M3.
Live demos
Tuesday 19 through Thursday 21 September 2023 | Google Cloud’s booth in the Quad at DTW. Check out the Google Cloud led demos covering the latest in gen AI, subscriber growth, network automation, with hands-on interactive demos featuring telecom products and solutions such as contact Center AI(CCAI), Telecom Subscriber Insights,Telecom Network Automation, and Codey:
Improve customer experiences with gen AI. Experience how to delight your customers with human-like AI-powered contact center experiences, lower costs, and free up your human agents' time.
Unlock subscriber growth with AI-powered digitization and personalization. Learn how to improve cell-phone activation, upsell opportunities, and retention with Google AI and data ingestion, analysis, and modeling technologies.
Plan, build, and operate cloud-native networks. Improve subscriber value, accelerate network modernization, and decrease network troubleshooting time.
In addition, be sure to check out the demos from our partners including Google Cloud 2023 Partner of the Year award winners such as Ericsson, Nokia, and Quantexa, as well as demos from partners across our growing telecom partner ecosystem: Amdocs, MATRIXX Software, Netcracker, Optiva, Subex, Unacast, Viavi, Voipfuture, and more. Many of our partners will be showcasing solutions that integrate with or run on Google Cloud.
TM Forum Industry Showcase Stand
Tuesday, 19 September 2023 | 16:30 - 18:50 CET
Join Krishnamurthy Srinivasan, Head of Telco Data and AI/ML Solutions, and watch this demo on how gen AI can be used to ‘find’ useful TM Forum assets using Google Vertex AI and 5,000+ TM Forum assets.
Add to your agenda
Wednesday, 20 September 2023 | 16:30 - 17:00 CET
Join Krishnamurthy Srinivasan, Head of Telco Data and AI/ML Solutions, Google Cloud and Priya Saxena, Solutions Architect, Google Cloud and watch this demo showcasing an assistant for Google’s own Global Network on-call engineers using Google Cloud’s Vertex AI Search.
Add to your agenda
Reception and social hour
Last but not least, join us on Tuesday and Wednesday at the Google Cloud booth from 17:30-19:00 PM CET for a signature cocktail and live music.
Hope to see you there! If we miss you at the show, you can learn more about Google Cloud in Telecommunications at our industry page.
