Google named a Leader in the 2025 IDC MarketScape for Worldwide Hyperscaler Marketplaces

Today, we’re thrilled to announce that the IDC Marketscape has positioned Google as a Leader in the 2025 IDC MarketScape for Worldwide Hyperscaler Marketplaces. We believe this recognition underscores our commitment to deliver a cloud marketplace experience that fuels the AI agent economy and accelerates innovation. This achievement reflects our dedication to creating an open and interoperable agentic AI ecosystem for our customers and partners.

The IDC MarketScape rigorously evaluated hyperscaler marketplaces based on their strategies and capabilities, incorporating buyer and seller feedback. We believe being named a Leader reflects Google’s strengths in delivering a comprehensive, integrated, and forward-thinking platform for cloud and AI solutions.

According to the IDC MarketScape, Google was recognized for:

• Comprehensive solution portfolio and integration: Google Cloud Marketplace offers a broad selection of SaaS, AI agents, foundational models, data, professional services, and other listing categories, all validated for enterprise readiness and tightly integrated with Google Cloud.

• AI focus: The platform emphasizes AI innovation through our dedicated AI agent category, Vertex AI tools, and foundational models, enabling customers and partners to co-innovate, monetize AI solutions, and deploy through Gemini Enterprise. ​

Delivering a trusted platform for validated partner solutions

Google Cloud Marketplace offers a broad array of third-party solutions from our trusted partner ecosystem that help organizations implement value-generating solutions faster. Partner solutions undergo a rigorous solution validation process to ensure they integrate with our first-party AI and cloud solutions for a streamlined customer discovery and deployment experience.

Cloud Marketplace also offers robust cost control and governance capabilities for enterprises, including fine-grained access control through Identity and Access Management, and a granular governance toolkit via Private Marketplace. This helps enterprise clients efficiently align technology procurement with internal requirements.

Activating agentic AI

Cloud Marketplace offers a growing portfolio of agentic and generative AI solutions. Customers can access open source and partner models, along with Google’s own models, that integrate with Vertex AI. Organizations can also access datasets and AI agents that have been validated for Agent2Agent Protocol (A2A) and Gemini Enterprise, further benefiting from our large and open partner ecosystem.

AI-driven discovery features in Cloud Marketplace, including natural-language search and contextual recommendations, help users quickly identify relevant solutions for their business and industry. Our platform supports flexible buying needs through both direct and multi-partner Marketplace Channel Private Offers, providing consistent private offer experiences for AI agents and tools, software, datasets, and professional services.

Helping our partners accelerate go-to-market globally

Google Cloud serves customers in 200+ countries and territories, with Google Cloud Marketplace facilitating global transactions between our customers and partners with localized payment and billing across 65 countries and 30 currencies.

For our partners, we continue to invest in programs and tools to streamline co-selling across the ecosystem. This includes recent enhancements such as industry-standard partner agreements with consistent terms across hyperscalers, ISVs, and channels. Customers and partners benefit from streamlined contract review cycles and faster time to market, while marketplace vendors maintain the flexibility to either use Google's standard terms or apply their own.

We will also be providing partners with improved deal telemetry and insights to better predict channel-led buying behavior and identify Marketplace Channel Private Offer opportunity potential. In addition, our flagship cloud marketplace incentive program, Marketplace Customer Credit Program, offers an additional 3% in Google Cloud credits when customers purchase an eligible cloud marketplace solution for the first time, whether directly through an ISV or via a chosen channel partner. 

Continuously enhancing the Cloud Marketplace experience

Our commitment to fostering rapid innovation and business transformation remains unwavering. We will continue to expand our offerings, particularly in agentic AI capabilities, and empower our customers and partners with the tools they need to accelerate value.

Want to dive deeper into the findings? Get your copy of the 2025 IDC MarketScape for Worldwide Hyperscaler Marketplaces Excerpt to dive deeper.

_{Source: IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment, #US52994425, Nov 2025}

_{IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.}