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AI & Machine Learning

Google Cloud unveils Vertex AI, one platform, every ML tool you need

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Today at Google I/O, we announced the general availability of Vertex AI, a managed machine learning (ML) platform that allows companies to accelerate the deployment and maintenance of artificial intelligence (AI) models. Vertex AI requires nearly 80% fewer lines of code to train a model versus competitive platforms1, enabling data scientists and ML engineers across all levels of expertise the ability to implement Machine Learning Operations (MLOps) to efficiently build and manage ML projects throughout the entire development lifecycle. 

Today, data scientists grapple with the challenge of manually piecing together ML point solutions, creating a lag time in model development and experimentation, resulting in very few models making it into production. To tackle these challenges, Vertex AI brings together the Google Cloud services for building ML under one unified UI and API, to simplify the process of building, training, and deploying machine learning models at scale. In this single environment, customers can move models from experimentation to production faster, more efficiently discover patterns and anomalies, make better predictions and decisions, and generally be more agile in the face of shifting market dynamics.

Through decades of innovation and strategic investment in AI at Google, the company has learned important lessons on how to build, deploy, and maintain ML models in production. Those insights and engineering have been baked into the foundation and design of Vertex AI, and will be continuously enriched by the new innovation coming out of Google Research. Now, for the first time, with Vertex AI, data science and ML engineering teams can:

  • Access the AI toolkit used internally to power Google that includes computer vision, language, conversation and structured data, continuously enhanced by Google Research.

  • Deploy more, useful AI applications, faster with new MLOps features like Vertex Vizier, which increases the rate of experimentation, the fully managed Vertex Feature Store to help practitioners serve, share, and reuse ML features, and Vertex Experiments to accelerate the deployment of models into production with faster model selection. If your data needs to stay on device or on-site, Vertex ML Edge Manager (currently in experimental phase) has been designed to deploy and monitor models on the edge with automated processes and flexible APIs.

  • Manage models with confidence by removing the complexity of self-service model maintenance and repeatability with MLOps tools like Vertex Model Monitoring, Vertex ML Metadata and Vertex Pipelines to streamline the end-to-end ML workflow.

“We had two guiding lights while building Vertex AI: get data scientists and engineers out of the orchestration weeds, and create an industry-wide shift that would make everyone get serious about moving AI out of pilot purgatory and into full-scale production,” said Andrew Moore, vice president and general manager of Cloud AI and Industry Solutions at Google Cloud. “We are very proud of what we came up with in this platform, as it enables serious deployments for a new generation of AI that will empower data scientists and engineers to do fulfilling and creative work.”

“Enterprise data science practitioners hoping to put AI to work across the enterprise aren’t looking to wrangle tooling. Rather, they want tooling that can tame the ML lifecycle. Unfortunately, that is no small order,” said Bradley Shimmin, chief analyst for AI Platforms, Analytics and Data Management at Omdia. “It takes a supportive infrastructure capable of unifying the user experience, plying AI itself as a supportive guide, and putting data at the very heart of the process -- all while encouraging the flexible adoption of diverse technologies.”

ModiFace uses Vertex AI to revolutionize the beauty industry

ModiFace, a part of L’Oréal, is a global market leader in augmented reality and artificial intelligence for the beauty industry. ModiFace creates new services for consumers to try beauty products such as hair color, makeup and nail color, virtually, in real-time. ModiFace is using Vertex AI platform to train its AI models for all of its new services. For example, ModiFace’s skin diagnostic is trained on thousands of images from L’Oréal’s Research & Innovation, the company’s dedicated research arm. Bringing together L’Oréal’s scientific research combined with ModiFace's AI algorithm, this service allows people to obtain a highly precise tailor-made skincare routine.

“We provide an immersive and personalized experience for people to purchase with confidence whether it’s a virtual try-on at web check out, or helping to understand what brand product is right for each individual,” said Jeff Houghton, chief operating officer at ModiFace, part of L’Oréal. “With more and more of our users looking for information at home, on their phone, or at any other touchpoint, Vertex AI allowed us to create technology that is incredibly close to actually trying the product in real life.”

Essence is built for the algorithmic age with help of Vertex AI 

Essence, a global data and measurement-driven media agency that is part of WPP, is extending the value of AI models made by its data scientists by integrating their workflows with developers using Vertex AI. Historically, AI models created by data scientists remain unchanged once created, but this way of operating has evolved with the digital world as human behaviors and channel content is constantly changing. With Vertex AI, developers and data analysts can update models regularly to meet these fast-changing business needs. 

“At Essence, we are measured by our ability to keep pace with our clients’ rapidly evolving needs,” said Mark Bulling, SVP, Product Innovation at Essence. “Vertex AI gives our data scientists the ability to quickly create new models based on the change in environment while also letting our developers and data analysts maintain models in order to scale and innovate. The MLOps capabilities in Vertex AI mean we can stay ahead of our clients’ expectations.” 

A unified data science and ML platform for all skill levels

MLOps lifecycle.jpg
MLOps lifecycle

One of the biggest challenges we hear from customers is finding the talent to work on machine learning projects. Nearly two in five companies cite a lack of technical expertise as a major roadblock to using AI technologies. 

Vertex AI is a single platform with every tool you need, allowing you to manage your data, prototype, experiment, deploy models, interpret models, and monitor them in production without requiring formal ML training. This means your data scientists don’t need to be ML engineers.  With Vertex AI, they have the ability to move fast, but with a safety net that their work is always something they are able to launch.  The platform assists with responsible deployment and ensures you move faster from testing and model management to production and ultimately to driving business results. 

“Within Sabre’s Travel AI technology, Google’s Vertex AI gives our technologists the tools they need to quickly experiment and deploy intelligent products across the travel ecosystem. This advancement proves how the power of the partnership between our teams helps accelerate Sabre’s vision for the future of personalized travel,” said Sundar Narasimhan, SVP and President, Sabre Labs and Product Strategy. 

"As Iron Mountain provides more sophisticated technology and digital transformation services to our customers, having a consolidated platform like Vertex AI will enable us to streamline building and running ML pipelines and simplify MLOps for our AI/ML teams,” said Narasimha Goli, Vice President Innovation, Global Digital Solutions, Iron Mountain.

Getting started with Vertex AI

To learn more about how to get started on the platform, check out our ML on GCP best practices, this practitioners guide to MLOps whitepaper, and sign up to attend our Applied ML Summit for data scientists and ML engineers on June 10th. We can’t wait to partner with you to apply groundbreaking machine learning technology to grow your skills, career and business. 

For additional support getting started on Vertex AI, Accenture and Deloitte have created design workshops, proof of value projects, and operational pilots to help you get up and running on the platform.


1. Google Cloud internal research, May, 2021