Partner Advantage Service Engagement Model

The Service Engagement Model is for partners that provide consulting and integration services, manage customer applications and workloads, and provide Google Cloud authorized training.

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Innovation and expertise

Meet customers where they are with our expanded offering of innovative cloud-first solutions, including data analytics, machine learning, cloud migration, IoT, productivity apps, and more.

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Promote your services on Google

Your Partner Advantage badge and listing in our Partner Directory can help more qualified leads discover your business.

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Get rewarded

Partner Advantage supports and rewards businesses who provide services and build a Google Cloud practice with incentives available as you grow, including invitations to events and trainings.

Moving 56,000 people onto Google Workspace in 6 months is impressive, and I attribute much of our success to our Google Guides as well as our relationships with Google and Maven Wave.

Kimberly Anstett, CIO, Nielsen

Service benefits

Partners that join the Service Engagement Model enjoy financial incentives, access to sales resources, and more.

Technical Business Marketing Sales
Sandbox credits Partner Directory Partner Marketing Studio Deal Referral
On-demand technical training Partner Concierge Assistance to develop customer success stories Partner Services Funds
Access to self-paced labs powered by Qwiklabs Business Planning Marketing Incentive Program TCO / ROI Assessment Tools
Partner Service Kits Solutions Hub Industry / competitive hubs

Service requirements

Unlock new benefits by demonstrating business alignment, technical capabilities, and customer success.




Business intent +
business profile
Annual business plan Annual business plan
2 professional-level
12 professional-level
Customer success
Min qualifying billings +
3 customer success

*The complete list of benefits and requirements varies by level and is available in the Partner Advantage Program Guide. Please note that access to the Program Guide requires access to the Partner Advantage portal.

Google Cloud

Get started

Join Partner Advantage

If you’re interested in joining the Service Engagement Model, start the application process.

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Search our network of partners for help in development, deployment, training, education, and more.