Partner Advantage Build Engagement Model

The Build Engagement Model is for partners (such as independent software vendors and SaaS companies) that create solutions that integrate with or run on Google Cloud.

Access innovation

Leverage the collective intelligence of Google engineers by aligning your product’s features to our innovation roadmap, like cutting-edge machine learning and our fast, secure infrastructure, which scales to fit your needs.

Sell your products

Find a wider audience with the help of GCP Marketplace, Google Workspace Marketplace, our reseller network, and the Partner Directory. Elsewhere, use the Partner Advantage badge to show that you are a trusted Google Cloud partner.

Get rewarded

Our partner program supports and rewards businesses built on Google Cloud. As you grow with us, so do the incentives — like marketing benefits, dedicated support, and more.

The time and resources we spend on data projects has changed totally, thanks to BigQuery, Cloud Dataprep, Data Studio, and working with Matillion.

— Steve Taberner, head of business intelligence, Travis Perkins

Build benefits

Partners that join the Build Engagement Model enjoy benefits like access to Google innovation, additional sales platforms, marketing incentives, technical enablement, and more.

Technical Business Marketing Sales
Sandbox credits Marketplace listings New content in Partner Marketing Studio Deal Referral
On-demand technical training Partner Directory Assistance to develop customer success stories PSF expanded to smaller deals and to help customers ramp
Access to self-paced labs powered by Qwiklabs Partner Concierge Marketing Incentive Program Industry / competitive hubs
Quickstart guides Solutions Hub Co-sell
Technical office hours

Build requirements

Unlock new benefits by demonstrating business alignment, technical capabilities, and customer success.




Business intent +
business profile
Annual business plan Annual business plan
1 product
2 + product
Customer success
Min qualifying billings +
3 customer success

*The complete list of benefits and requirements varies by level and is available in the Partner Advantage Program Guide. Please note that access to the Program Guide requires access to the Partner Advantage portal.

Google Cloud

Get started

Join Partner Advantage

If you’re interested in joining the Build Engagement Model, start the application process.

Find a Google Cloud partner

Search our network of partners for help in development, deployment, training, education, and more.