Partner Advantage Build Engagement Model
The Build Engagement Model is for partners (such as independent software vendors and SaaS companies) that create solutions that integrate with or run on Google Cloud.
Access innovation
Leverage the collective intelligence of Google engineers by aligning your product’s features to our innovation roadmap, like cutting-edge machine learning and our fast, secure infrastructure, which scales to fit your needs.
Sell your products
Find a wider audience with the help of GCP Marketplace, Google Workspace Marketplace, our reseller network, and the Partner Directory. Elsewhere, use the Partner Advantage badge to show that you are a trusted Google Cloud partner.
Get rewarded
Our partner program supports and rewards businesses built on Google Cloud. As you grow with us, so do the incentives — like marketing benefits, dedicated support, and more.
Build benefits
Partners that join the Build Engagement Model enjoy benefits like access to Google innovation, additional sales platforms, marketing incentives, technical enablement, and more.
| Technical | Business | Marketing | Sales |
|---|---|---|---|
| Sandbox credits | Marketplace listings | New content in Partner Marketing Studio | Deal Referral |
| On-demand technical training | Partner Directory | Assistance to develop customer success stories | PSF expanded to smaller deals and to help customers ramp |
| Access to self-paced labs powered by Qwiklabs | Partner Concierge | Marketing Incentive Program | Industry / competitive hubs |
| Quickstart guides | Solutions Hub | Co-sell | |
| Technical office hours |
Build requirements
Unlock new benefits by demonstrating business alignment, technical capabilities, and customer success.
Member → |
Partner → |
Premier |
|
|---|---|---|---|
Alignment |
Business intent + business profile |
Annual business plan | Annual business plan |
Capability |
1 product integration |
2 + product integrations |
|
Customer success |
Min qualifying billings + 3 customer success stories |
*The complete list of benefits and requirements varies by level and is available in the Partner Advantage Program Guide. Please note that access to the Program Guide requires access to the Partner Advantage portal.
Get started
Join Partner Advantage
If you’re interested in joining the Build Engagement Model, start the application process.
Find a Google Cloud partner
Search our network of partners for help in development, deployment, training, education, and more.