How our partners are enhancing CSP operations with AI solutions

The telecommunications industry has always been on the leading edge of technology — but rarely has it been changing as quickly as it is today. Increased 5G adoption, the spread of edge computing, new monetization models, and growing consumer expectations are presenting opportunities and hurdles in equal measure. 

Since its inception, Google Cloud has made supporting telecommunications innovation a priority — and a key part of that has been fostering a partner ecosystem that can help meet the constant evolution that communication service providers (CSPs) are undergoing. 

The AI era has made such collaboration more important than ever, so ahead of Mobile World Congress (MWC), we’re showcasing the breadth of our ecosystem of telecom partners and the ways they are enabling customer success with Google Cloud. Our partners — spanning global system integrators (GSIs), specialized ISVs, and network equipment providers (NEPs) — are using AI to help CSPs optimize network performance, personalize customer experiences, automate operations, and identify new revenue streams. 

Improving network operations 

AI is enabling CSPs to move from reactive to proactive network management, with capabilities that span predictive maintenance, automated troubleshooting, and real-time optimization. Our partners are bringing the next-generation network to life by using Google Cloud’s Vertex AI and Network Intelligence Center. Together, we’re providing the necessary tools and technologies for building and deploying AI solutions across the modern network.

• Amdocs yesterday announced Network AIOps, an AI-powered solution built on Google Cloud's Vertex AI and BigQuery, that can help telecommunications companies automate and optimize their 5G network operations, thus enhancing reliability and customer experiences.

• CARTO, a geospatial analytics platform provider, uses BigQuery to enable telecoms to visualize and analyze massive location-based datasets, leading to more effective network planning and optimized service delivery. 

• Ericsson, a leading telecommunications company, is building AI agent-driven network slice instantiation and assurance for telecom customers with Google Cloud’s AI. 

• Fortinet, a cybersecurity leader, collaborates with Google Cloud to enhance real-time threat detection and response capabilities with AI, providing network security and resilience for telecom providers.

• MATRIXX, a leading provider of cloud-native business support services (BSS) solutions, is using Google Cloud's AI to simplify and automate tasks, helping telecoms reduce costs and deliver a better customer experience.

• Nokia is collaborating with Google Cloud to enhance its energy saving application, wherein telcos can include their subscribers as part of their energy savings goals.

Optimizing IT transformation and productivity 

Improving IT systems is important for telecom companies to work faster and smarter. Using tools like BigQuery, Looker, and Vertex AI, our partners are helping telecom providers automate tasks and optimize the value they get from data and AI projects while improving overall IT capabilities.

• BMC Helix Software uses Vertex AI to enhance its service assurance capabilities, helping telecoms streamline IT processes, predict and prevent outages, and automate resolutions.
• Datatonic is building solutions for telecoms with Vertex AI and Google Cloud’s generative AI technology, helping it better understand customer behavior, personalize service recommendations, enhance network analytics, and boost employee productivity.
• Zinkworks is using Vertex AI, Gemini models, and additional Google Cloud technology to develop and implement solutions that automate network operations, significantly reducing operating costs and enhancing efficiency for telecom workers in the field.

Enhancing the customer experience

AI helps CSPs better understand customer needs, personalize interactions, and provide proactive support. Partners are using Vertex AI, BigQuery, Customer Engagement Suite, and Telecom Subscriber Insights to develop solutions that deliver personalized and engaging experiences to telecom customers.

• commercetools is helping telco businesses build agile, scalable, and flexible commerce on top of Google Cloud.

• Pega is an AI decision-making and workflow automation platform that helps CSPs and other enterprises transform their operations, personalize customer engagement, and continuously adapt to change with the help of Google AI.

• Sprinklr offers a unified customer experience management platform powered by Google AI that helps front-office teams and contact center agents to make every customer experience extraordinary.

• Zeotap offers a secure customer data platform (CDP) on Google Cloud that empowers telco and other brands to integrate and orchestrate customer data, enabling targeted marketing while protecting customer privacy, all designed for now and for when cookies are no longer used.

Revamping monetization tools

AI plays a key role in optimizing pricing strategies, personalizing offers, and automating billing processes. Partners are using AI and network APIs to create more effective monetization models with solutions that can analyze customer data to identify preferences, predict churn, and recommend optimal pricing strategies. 

• Aduna, a venture between Ericsson and leading CSPs, is simplifying global access to network APIs, making it easier for Google Cloud developers to build new applications leveraging mobile networks to accelerate digital transformation across industries.

• Beyond Now offers an AI-powered digital marketplace for CSPs and technology providers to co-create and bundle partner solutions, helping support their customers’ digital transformation journeys. 

• Eureka.AI provides actionable market and risk intelligence products for industry verticals to help CSPs modernize their data monetization.

• Glide Identity provides a platform built on Google Cloud for identity and anti-fraud products, helping telecoms create new revenue opportunities and delight users. 

• Kloudville offers a marketplace powered by Google Cloud that enables telecoms to offer digital products and services to their SMB customers, creating new revenue opportunities and enhancing the customer experience. 

• Nokia’s Network-as-Code platform simplifies the use of advanced network capabilities by exposing them as developer-friendly interfaces, enabling applications to work seamlessly across multiple public and private networks, and fostering new value creation and network monetization.

Enabling customer success with services partners

Services partners play a critical role in providing customers with the expertise and support needed to plan, deploy, and optimize AI projects. Many of these partners have launched services specifically for telecoms and are continuing to demonstrate their proven ability to help customers transform with AI and other Google Cloud technology. 

• Accenture empowers CSPs to reinvent customer engagement, drive revenue growth, and enhance network operations through AI, machine learning, and gen AI agents, while prioritizing cost reduction and sustainability.

• Capgemini helps CSPs develop autonomous network capabilities and next-generation field operations, as well as strength in AI-powered marketing, customer care, and lifetime-value management. 

• Prodapt is helping the global telecom and technology industry use Google Cloud products, including generative AI tools and solutions, to modernize technology infrastructure, fast-track data migration, improve productivity, and make operations seamless and cost-efficient.

• TCS offers innovative end-to-end business solutions that encompass agentic AI frameworks for CSPs across customer experience, customer service, field service, and network operations; it also creates tailored offerings such as TCS CX Transformer for Telcos, which combines its vast industry expertise and Google Cloud’s data analytics and AI technology. 

• Tech Mahindra partners with CSPs to scale at speed by enabling them to simplify and modernize their business and technology, as well as to monetize their assets for greater revenue growth, and all of this is powered by AI.

Supporting sustainable practices

On top of navigating evolving customer demands and technology needs, CSPs are juggling pressure to decarbonize and comply with ever-changing global regulations. AI is helping telecom organizations optimize energy consumption, reduce waste, and minimize their carbon footprint. 

• Geotab provides vehicle and driver behavior data services for more than 55,000 fleets and 4.7 million vehicles around the world. Using Google Cloud’s data analytics and machine learning, Geotab helps customers improve fleet productivity, optimize fleet management, and achieve strong compliance.

• Watershed helps companies manage climate and ESG data, producing audit-ready metrics for voluntary and regulatory reporting using Google Cloud tools.

Google Cloud is committed to fostering a collaborative and mutually beneficial ecosystem where our partners can thrive and contribute to the success of our CSP customers. We believe that together, we can empower the telecom industry to embrace the full potential of digital transformation and shape the future of connectivity.

Visit Google Cloud at Hall 2, Booth #2H40 at Mobile World Congress (MWC) to learn more about how Google Cloud and our partners can help you transform your telecommunications business. We hope to see you in Barcelona!