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Updates to our Partner Advantage program help partners differentiate and grow their businesses

July 15, 2020
Nina Harding

Global Chief of Partner Advantage Programs & Strategy, Google Cloud

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Our partners play an important role in all that we do, and we are always looking for ways to showcase and help them differentiate themselves in the market. Last year, we launched the Google Cloud Partner Advantage program to help them do exactly that. Since then, we’ve added new certifications, expanded our Expertise areas to cover new priority solutions, and added new specializations. According to our most recent Forrester study, certification, expertise, and specializations are three of the top areas partners talk about when it comes to growing their business—and it’s why all three play a key role in our program.

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As we look ahead to the second half of 2020, we wanted to share updates to the Partner Advantage program across several core areas.

Recognition as a certified professional on Google Cloud or G Suite is the first major step an individual can take to demonstrate their level of skill and knowledge on Google Cloud. We offer several learning and training opportunities of which you can take advantage:

Customer success
Customer success is the driving force behind a partner’s entire differentiation journey. Highlighting your customer wins and showcasing what you do in the market along the way builds credibility. Customer success stories also help you meet eligibility requirements for Expertise (one public story required) and Specialization (at least three required). 

To help you easily share your customer wins, we’ve introduced a new customer success story tool to accelerate and simplify highlighting your phenomenal stories—find it on the Partner Advantage portal

While you can find a wealth of partner customer showcases on the Google Cloud Partner Directory, here are a few of the many great examples of customer success from our partners:

Partner Expertise demonstrates your early customer success at a more granular level across products, priority solutions, and/or industries segments, based on a defined set of requirements, including customer evidence. All partners are welcome to apply for Partner Expertise, no matter the business model.

New Expertise areas for which Partners can apply:

  • Google Meet

  • Mainframe Modernization

  • Microsoft on Google Cloud

  • Migrate Oracle Workloads to Google Cloud

Our partners continue to showcase their commitment via Expertise in solutions and industries:

Partner Specialization remains the highest level of achievement within the partner journey. It represents the strongest signal of proficiency and experience with Google Cloud, while helping you maintain a consistent practice that delights the customer. Congratulations to all of our partners who have achieved this milestone or renewed in 1H 2020:


Application Development
Infogain Corporation | PA CONSULTING GROUP | Qvik Ltd | SpringML


Cloud Migration 


Data Analytics


CLOUDPOINT OY | Deploy Learning | Five-Star Technology Solutions | Foreducation EdTech | Gestion del conocimiento digital ieducando | NUVEM MESTRA | OPENNETWORKS | STREET SMART Inc.


Appsbroker Limited | Cloudbakers | CLOUDPILOTS | Cognizant | Opticca Consulting 


Machine Learning
iKala | NT Concepts


Marketing Analytics
Aliz Technologies | SingleView


Jellyfish Training | LearnQuest


Work Transformation
Cloudypedia | eSource Capital | Huware Srl | Intelligence Partner | NGC (New Generation Cloud) | Softline | TS Cloud


Work Transformation Enterprise
Davinci Technologies | NextNovateNubalia | S&E Cloud Experts | Safetec InformáticaSoftline  Vodafone | Wipro Limited

Announcing two new Specialization areas
We are also pleased today to announce two new Specialization areas: SAP on Google Cloud and Data Management. Congratulations to our launch partners who are blazing the trail in these new areas.


Data Management 
Cognizant | Deloitte | DoiT | Pythian


SAP on Google Cloud
Accenture | Deloitte | HCL | ManageCore  | Tech Mahindra

Take the journey with us! For our partners who want to accelerate their Partner Advantage Differentiation journey today, please fill out this form and we will contact you directly. 

Looking for a partner in your region who has achieved an expertise and/or specialization? Search our global Partner Directory. Not yet a Google Cloud partner? Visit Partner Advantage and learn how to become one today!

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