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Consumer Packaged Goods

News and updates on Google Cloud products and services for the consumer packaged goods (CPG) industry.

Consumer Packaged Goods
Using data advocacy to close the consumer privacy trust gap

By Reggie Wideman • 4-minute read

Consumer Packaged Goods
New research shows consumers more interested in brands’ values than ever

By Giusy Buonfantino • 4-minute read

Consumer Packaged Goods
Ingestion as a Service: How Tyson Foods reimagined their Data Platform

By Nathan Marks • 4-minute read

Consumer Packaged Goods
The technology and climate science helping CPG brands with sustainable sourcing

By Giusy Buonfantino • 4-minute read

Consumer Packaged Goods
How to grow brands in times of rapid change

By Giusy Buonfantino • 7-minute read