Google Cloud expands its partner ecosystem for media and entertainment companies at NAB 2023

Media and entertainment companies are at an evolutionary tipping point. Audiences today have more content choices at their fingertips than ever before. To meet and exceed viewer expectations, these companies must actively invest in how they create, produce, distribute, and monetize audience experiences. 

Partners are critical to this transformation. Google Cloud’s partner ecosystem contains a multitude of technology providers, independent software vendors (ISVs), global system integrators, and more that specialize in particular aspects of live production, media supply chain management, broadcast, streaming and data analytics. Today, we are excited to announce new and expanded partnerships with technology providers to help media and entertainment companies accelerate their digital transformation journeys and the creation of new audience experiences. 

Open and flexible approach 

In order to effectively enable transformation, media companies, hyperscalers, and media technology vendors need to work together. Google Cloud has developed an ecosystem that ensures customers have the flexibility to choose which vendors and partners they bring with them on their digital transformation journey. Instead of restricting customers’ choice to limited partners as they seek to transition away from on-premises installations from legacy software and technology partners, this open approach will engender more innovation for customers and increase the total addressable market for our partners. 

With Google Cloud’s global infrastructure, scale, security, and expertise in data, artificial intelligence (AI) and machine learning (ML), media companies can leverage the best of Google and its diverse partner ecosystem to reach new audiences, personalize experiences, bring new products to market faster, and more. To succeed, media companies need to be truly data-driven enterprises with the agility and flexibility to understand and adjust to audience behaviors. 

Moving our ecosystem forward 

Last week, Avid Technology and TelevisaUnivision, the leading Spanish-language content and media company, announced a new partnership to optimize content production workflows across the company’s portfolio of international media and content properties on Google Cloud. This partnership demonstrates an important step forward in TelevisaUnivision’s digital transformation journey, and the power of an open ecosystem and cloud enabled approach. 

Today, we are also happy to share new and expanding partnerships with technology providers trusted by the media and entertainment industry: 

New and expanding partnerships:

• Akta, a high-end digital video platform provider, will utilize Google Cloud’s infrastructure and Media CDN to provide cutting-edge AI-enabled live streaming and scheduling features. 

• Cinegy, a premier provider of software technology for digital video processing, asset management, video compression and automation, and playout, will deliver solutions on Google Cloud, and integrate with other workflows to add value to customers. 

• Evertz, a global leader in media and entertainment technology solutions, is launching its virtualized live production, media asset management, automation and playout solutions on Google Cloud. 

• iSIZE specializes in deep learning for efficient, intelligent and sustainable video delivery and will deliver solutions on Google Cloud, and serve organizations that are using it to deliver their video services. 

• Swxtch.io’s product, cloudSwXtch, brings high-performance network features to cloud applications easily and without code changes. Swxtch.io has successfully completed thorough, joint interoperability testing that confirms cloudSwXtch is immediately deployable with full functionality on Google Cloud. 

• TagVS provides an integrated probing, monitoring, and visualization realtime media platform. Working with Google Cloud, TAG customers will have the opportunity to run the company’s full Realtime Media Performance Platform fully on Google Cloud, increasing agility, remote capabilities, asset utilization, and the potential to reduce operational costs.

• Techex, a cloud and video-over-IP specialist, provides deep expertise to address specific business challenges and broad technology transformations, has completed testing and integration of their MWEdge transport technology running on Google Cloud. 

• Tedial, a leading independent media technology solutions specialist, will work with Google Cloud as a technology partner to give organizations easy access to different media & entertainment services and applications provided by Tedial’s smartWork cloud-native, no-code media integration platform.

New Marketplace launches:

• Evergent, a customer management and monetization leader for streaming and digital subscription businesses, announced it has launched its Evergent Monetization Platform on Google Cloud Marketplace.

• PhenixRTS, a leading provider of scalable, real-time video delivery technology, announced its availability on Google Cloud Marketplace to help customers easily discover and use Phenix’s platform for real-time video distribution to millions of concurrent viewers at scale. 

• Vionlabs, a leading provider of cognitive AI technology, announced that its video AI platform is available through Google Cloud Marketplace, giving organizations the ability to enhance the viewing experience with more accurate and intuitive UX using cognitive AI.

New customer momentum:

• Cignal TV is working with Quickplay to create two market differentiators that will be launched in the coming months, running on Google Cloud. 

• MSG+, MSG Network’s new streaming service, will use Quickplay’s CMS, edge services, and player to support the data-driven delivery of content based on viewers’ specific interests, while running on Google Cloud. 

In 2023, the opportunity for our partners to drive digital transformation in the media and entertainment industry will only grow. But no one size fits all. Media companies will continue to face a diverse and ever-evolving set of new challenges and needs. Flexibility and choice here is more important than ever. 

In the meantime, Google Cloud will continue to lead with its trusted, open and flexible approach to helping customers solve their biggest digital transformation challenges. 

Read more about Google Cloud’s 2023 commitment to partners here.