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Business Intelligence

Driving Looker customer innovations in the generative AI era

March 11, 2024
Kate Wright

Senior Director, Product Management

Yasmeen Ahmad

Managing Director Strategy & Outbound PM, Data & Analytics

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Data is a competitive advantage and customers in all industries are looking for complete, simplified business intelligence (BI) solutions to meet their specific needs. Every company, team, and individual wants to work with data to solve problems in their own way, with intuitive tools designed for today’s AI-driven landscape.

Our vision is to make Looker the most innovative and flexible AI-driven BI platform, with an integrated, simple and beautiful experience, enabling self-service analytics, governed reporting and embedded BI with a leading semantic model, across databases and clouds.

In 2023, we made major strides toward reaching this goal, bringing Looker models to Looker Studio, replatforming Looker into the Google Cloud console, expanding modeling capabilities with industry partners, and many other innovations, including preview support for generative AI capabilities.

With Cloud Next 2024 rapidly approaching this April, we are set to provide even more updates on this journey. One of the most significant ways we will make progress on our goals in 2024 is by bringing Looker Studio together with Looker in a single unified product.

This new converged experience will enable all Looker customers to gain the benefits of Looker Studio’s visualization and analytical capabilities on top of their trusted data, and make available new self-service options. This combined offering, bringing self-service BI and governed modeled BI together, enables every stakeholder in an organization to leverage data in their own way, in a single, powerful managed platform.

A BI platform built for AI and more

For years, organizations of all types have chosen Looker as a way to surface trusted data at scale, to design data-driven applications and bring insights to all parts of the company. We’re extending this mission as gen AI is combined with BI and will continue to invest here to enable data-driven businesses to do more.

Looker’s API-first platform has set the stage for any workflow or application to connect to your data, from practically any source, with our semantic layer defining terms and ensuring the output is trusted. In 2024, we are extending Looker with deeper connections to Google Cloud and Workspace, including integration with Vertex AI, providing essential tools for users to build custom data applications. You can learn more about this plan, as well as our many recent feature releases, from our Looker Vision, Strategy, and Roadmap for 2024 webinar, where we outlined how we are helping customers accelerate time to insights with a modern, cloud-native platform.

As we showed in our product roadmap webcast, we continue to evolve Looker with a focus on simplicity and unification, while also gaining the benefits of gen AI, powered by large language models. We will have data systems speak the language of humans, and enable business users and data analysts to chat and interact with their business data, where they work.

What’s next? Find out at Next.

If you were unable to attend our roadmap presentation live, be sure you watch it on demand and hear directly from the product leadership team on our plans. We will be sharing the latest product news from Looker and gen AI, as well as showcasing customer innovations, at Google Cloud Next this April 9-11 in Las Vegas, Nevada. You won’t want to miss it.

Register today to see what’s Next and experience the new way to cloud.

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