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AI & Machine Learning

Gemini 2.0: What it means for you

February 24, 2025
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Will Grannis

VP and CTO, Google Cloud

Google Cloud's experts from the Office of the CTO explain Gemini 2.0's ability to understand different types of information and solve complex problems, while stressing the importance of using AI responsibly.

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In our Ask OCTO column, experts from Google Cloud's Office of the CTO answer your questions about the business and IT challenges facing you and your organization now. Think of this series as Google Cloud’s version of an advice column — except the relationships we're looking to improve are the ones in your tech stack.

The motto of Google Cloud’s Office of the CTO is “collaborative, practical magic.” The team is made up of Google Cloud technical experts and former CTOs of leading organizations, all of whom work in the service of helping our largest and most strategic customers tackle their biggest challenges. In this edition, we’re chatting with Will Grannis and his team at the Office of the CTO about Gemini 2.0 and what the latest advancements in Google’s AI enable for organizations.


Scott Penberthy, Distinguished Engineer

The other day I was struggling to understand a math derivation in our Titans paper, which talked about new memory systems for AI. You know the drill. We have limited space for a conference paper, so researchers like me often show a key equation — the gnarlier the better — and then the final result. That can make papers hard to parse.

So I took a screenshot of the page and clipped out a section I was struggling to understand. I uploaded it to Gemini, and asked for a step by step walk through of the math at a 10th grade level.

Gemini proceeded to walk me through all the steps, beautifully formatting equations, showing me sample code, even drawing figures to explain a concept. Many of the math theorems and lemmas poured out. Aha! I could finally understand. To be honest, it kind of blew my mind.

This will be commonplace. How often do we have to manage something we don’t fully understand, or make decisions from sparse data, often in multiple form factors? We don’t have time to call IT or finance and wait for a report. We have to move. Customers want answers.

This “multi-modality” of Gemini and Veo will make AI indispensable, a natural part of business, of every process. I’m eager to work with customers and see their own aha! moments as AI becomes a natural part of being a good leader.


Ben McCormack, Principal Engineer

The evolution of AI, represented by models like Gemini, is like the shift from dial-up internet to broadband. It's not just faster; it opens up entirely new possibilities. We're moving from AI that can perform narrow tasks to AI that can understand context, reason, and even create in ways that were previously unimaginable. This isn't about replacing humans; it's about augmenting our capabilities. It's about making our organizations smarter, more efficient, and more responsive to the needs of our customers.

Trends in 2025:

  1. Hyper-personalization goes mainstream: Imagine AI that truly understands your customers' individual needs, preferences, and even moods. This is where we're heading. Gemini and others are getting better at analyzing vast amounts of data to create truly personalized experiences. In 2025, expect to see this used widely in marketing, customer service, and even product development.
  2. Automation beyond repetitive tasks: We've already seen AI automate basic tasks. In 2025, expect to see it tackle more complex, cognitive work. Think of AI systems analyzing legal documents, generating complex reports, or even assisting in creative processes like design and content creation. This will lead to new, highly-efficient workflows.
  3. Multimodal becomes the norm: Gemini's strength is its multimodal capabilities – understanding and processing text, images, audio, and video together. This trend will explode in 2025. Businesses will be able to interact with AI in more natural ways, and AI will be able to create richer, more engaging outputs that utilize multiple media types. Imagine a customer service bot that can analyze an image you send and respond with a solution in both text and video form.
  4. AI-driven decision making: Businesses will increasingly rely on AI to provide data-driven insights and even recommend strategic decisions. These advanced models will be able to analyze market trends, competitor activities, and internal data to identify opportunities and risks, guiding leaders toward better choices.
  5. Ethical AI in the spotlight: With increased AI power comes increased responsibility. In 2025, expect a stronger focus on ethical considerations. Organizations will need to address issues like bias, transparency, and accountability in their AI systems. This is no longer just a "nice-to-have," but a crucial aspect of building trust and ensuring responsible innovation.
  6. AI regulation is here to stay: AI regulation is no longer a question of if but when and how. Governments worldwide are actively developing and strengthening AI regulations, and organizations using generative AI to serve customers must be prepared. Regulators are likely to ask pointed questions about AI-driven decisions, potentially months after the fact. Imagine needing to explain why your AI made a specific decision six months ago. Could you answer? This requires a deep understanding of your AI systems, including:
    • Which model served the request?
    • What fine-tuning dataset was used?
    • What was the user input?
    • What was the prompt?

While having answers to these fundamental questions won't guarantee regulatory compliance, it demonstrates a commitment to understanding your AI landscape. This proactive approach is crucial. By establishing clear model and data lineage you'll be well-positioned to engage with regulators and demonstrate responsible AI practices. This level of transparency and accountability is where AI regulation is heading, and preparing now is essential.

Advice for Organizations:

  1. Invest in upskilling and reskilling: The workforce of 2025 needs to be AI-literate. Start training your employees now on how to work alongside AI systems, interpret AI-driven insights, and leverage these powerful tools effectively.
  2. Embrace a data-driven culture: AI thrives on data. Ensure your organization has robust data collection, management, and analysis capabilities. This will be the foundation for successful AI implementation.
  3. Pilot and experiment: Don't wait for the perfect solution. Start experimenting with AI in specific areas of your business. Pilot projects can help you understand the technology's potential, identify challenges, and build internal expertise.
  4. Prioritize ethical considerations: Build ethical frameworks into your AI development process from the start. This includes addressing bias, ensuring transparency, and establishing clear lines of accountability.
  5. Focus on integration: AI shouldn't exist in a silo. The real power comes from integrating it seamlessly into your existing systems and workflows. This will require careful planning and collaboration across departments.


Antonio Gulli, Distinguished Engineer

AI is poised to become an integral part of our lives, fundamentally changing how we work, learn, and interact with the world.

AI will augment human capabilities. In creative fields, AI tools will unlock new artistic possibilities, much like synthesizers and digital effects did in music and film. Across various professions, AI will automate routine tasks, analyze data, and recognize patterns, leading to increased efficiency and productivity. This will require workers to adapt and embrace new roles that emphasize creativity, critical thinking, and complex problem-solving.

AI will personalize learning. AI tutors and adaptive learning platforms will cater to individual needs and preferences, making education more accessible and effective.

AI will transform browsing and search. The browser of the future will be an AI-powered guide that understands your needs and proactively surfaces relevant information and content.

AI will move beyond token-based models. Future AI algorithms will go beyond predicting the next token in a sequence, enabling them to generate new concepts, make decisions, and engage in complex reasoning. This will lead to the rise of AI agents that can automate tasks, personalize experiences, and drive innovation.

AI will even create and manage businesses. We may see the emergence of AI-generated startups and AI-powered venture capital firms that reshape the global economy.

This pervasive integration of AI will require us to adapt and evolve, but it also presents incredible opportunities to augment our creativity, enhance our productivity, and solve some of the world's most pressing challenges.


Jeff Sternberg, Principal Engineer

In addition to language, video, code, and other modalities, AI is now transforming science in significant ways. This includes advancements in protein folding, materials science, and weather forecasting that are accelerating as we head into 2025.

In the AI-driven weather space, Google DeepMind’s WeatherNext Graph and Gen AI models predict global weather variables with state-of-the-art accuracy up to 15 days in advance. Unlike traditional numerical weather prediction systems, WeatherNext models learn from historical weather observations rather than predicting the weather with hand-crafted physics formulas. The probabilistic WeatherNext Gen model also uses diffusion, similar to the architectures used by Imagen and Veo. WeatherNext models are faster and more efficient than traditional physics-based weather models and yield superior forecast reliability.

What does this mean for you and your business? Well, almost every industry and community is affected by the weather. If you’re working in industries like agriculture, manufacturing, logistics, energy, and financial services, it’s worth checking out what these new AI weather forecasting models can do to improve your day to day operations. Imagine knowing about severe weather events days earlier and with better accuracy – powerful stuff.


Olaf Schnapauff, Distinguished Engineer

In 2025, we're seeing the emergence of capabilities that are fundamentally changing how people work. This ranges from teams using NotebookLM to analyze complex information portfolios and AI tutors adapting to individual learning styles, to accelerated research exemplified by AlphaFold and newer models that conduct deeper research by gathering and synthesizing scientific information tailored to specific needs.

Recently, a family member faced a chronic illness. While we're fortunate to have access to excellent medical professionals, we wanted to learn more about the disease and global research efforts focused on treatment development. A specialized scientific model generated a series of helpful reports, customized for different family members, which improved our understanding of the disease and the worldwide efforts to help patients. This readily available information provided a foundation for discussions with the medical staff, allowing us to explore options and better understand their explanations.

These capabilities represent genuine breakthroughs, opening up a wide range of opportunities. If professionals use these tools to network more effectively, share research ideas, and forge connections that might not otherwise occur, we could see a significant acceleration of important discoveries. This is what excites me most about 2025.


Ashwin Ram, Distinguished Engineer

AI continues to advance towards more sophisticated reasoning capabilities with more kinds of data and knowledge in a wider range of real-world scenarios. With Gemini 2.0, we now have enhanced reasoning and planning, advanced multimodal capabilities, expanded knowledge base and improved contextual understanding, while incorporating fine-tuned control and safety for responsible and ethical use of the model.

These capabilities can help automate complex business-critical tasks. For example, Gemini 2.0 could analyse real-time data from various sources (weather patterns, traffic conditions, port congestion, supplier inventory) to predict potential disruptions. It could analyze customer purchase history, social media activity and in-store activity for retail optimization. It could enable real-time text, voice, image and video interactions with customers for a seamless and efficient customer support experience. These and many other use cases are now feasible without extensive software engineering effort.

Gemini 2.0 distinguishes itself through a foundational architecture designed for true multimodal fusion and advanced reasoning, moving beyond pattern recognition to understand complex relationships and abstract concepts. It achieves this by deeply integrating diverse data types—text, code, images, audio—into a unified representation, enabling it to grasp the nuanced interplay between them. This capability facilitates multi-step reasoning, allowing it to break down complex problems, synthesize solutions, and engage in sophisticated planning, even with limited training data.

Furthermore, Gemini 2.0's knowledge base isn't just large; it's dynamically accessible, allowing the model to apply relevant information contextually, understand linguistic nuances, and incorporate real-time data. Safety and ethical considerations are intrinsic to its design, with rigorous testing, explainability, and fine-tuning mechanisms ensuring responsible deployment and alignment with specific enterprise needs.

This combination of advanced reasoning, genuine multimodality, dynamic knowledge integration, and embedded safety enable Gemini 2.0 to solve complex enterprise problems, gain deeper insights, enhance customer experiences, and drive innovation responsibly.


Jack Ngare, Principal Engineer

We experience the world and accomplish tasks through a symphony of senses, relying on sight, sound, and more to make critical decisions and execute tasks both simple and complex. Think of a doctor, acutely attuned to the subtle rhythms of a heartbeat; a financial analyst, deciphering the movements of the stock market; a chef, intuitively balancing flavors with a precise sprinkle of oregano; or a customer care agent, listening with genuine empathy to a customer's concerns. This inherent human capacity for multisensory processing is now being amplified in Gemini 2.0 agentic and multimodal capabilities.

A key reason why organizations I work with are adopting Gemini is because it natively supports vision, audio, text, and images, placing the human user experience at its core. It isn't just a tool; I see it as a trusted partner, empowering individuals to unlock new ways of leveraging their multisensory abilities and amplify their capabilities, leading to more meaningful experiences in their work.

For example, imagine an aircraft maintenance crew capturing a photo of a malfunctioning component and instantly querying Gemini for repair strategies. They receive audio feedback and authorize an AI agent to order the part and notify them upon delivery, eliminating the need for constant phone calls to the manufacturer and trips to the delivery tracking website. Envision organizations tapping into previously inaccessible domains of expertise, such as troubleshooting legacy production systems coded in deprecated languages—rather than dusting off a book from the archives and relearning arcane syntax.

Picture the potential of intelligent, audio-enabled virtual agents, flawlessly handling routine account queries for banks, freeing up human agents for more complex interactions. And all of these capabilities come without the need to spin up a multi-year, multi-million dollar digitization effort involving legions of departments. The possibilities are truly transformative and far-reaching.

Beyond its capabilities, Gemini’s accessibility is equally compelling. The cost of using it continues to decrease as ongoing investments drive efficiencies and innovation in serving these AI models. This democratization of advanced capabilities empowers organizations of all sizes to harness the power of AI, leveling the playing field and fostering unprecedented innovation.


Lee Boonstra, Software Engineer & Advocate

As a software engineer, the advancements in AI, such as Gemini 2.0, have drastically transformed my day-to-day work. Previously, I would spend countless hours browsing through libraries, navigating API documentation, and getting lost in online forums in search of solutions to my problems. Now, with the assistance of AI-powered tools like automated agents integrated into my Integrated Development Environment (IDE), I simply articulate my goals in code comments, and the code practically writes itself.

Debugging has also become very efficient; I present my written code and the accompanying error, and the AI promptly suggests fixes. Yeah, it's not always perfect, but just like a writer, I edit and refine the AI's output to align with my vision. While these tools have significantly streamlined my workflow, they won't replace the need for creative minds to design and architect complex systems.

Just as the calculator revolutionized mathematics without eliminating the need for mathematicians, AI will augment our abilities as engineers, allowing us to focus on higher-level problem-solving and innovation.


Daré Kolawole, ML Engineer

As AI becomes more capable, it will become more integrated into our daily lives. New multi-modal and reasoning abilities are making the latest AI models far more useful for tasks that require understanding the world around us in more human-like ways.

Data's importance will only increase. Organizations that effectively capture and leverage their domain expertise, empowering both people and AI models, will thrive in this AI-driven world.

Customization and personalization remain at the forefront of AI development. Creating models that increasingly align with human understanding and thought processes is key. The growing multi-modal and reasoning capabilities of AI will make this customization more achievable over time.


Julian Sniffen, Software Engineer

Recent advancements in AI have enabled significant progress in two key areas: synthetic data generation and automated model evaluation.

  1. Synthetic data generation will unlock new opportunities for LLMs to be applied.
    Model performance is often gated by the scale and quality of datasets; without a great data set, training doesn’t work. The latest LLMs are capable of generating increasingly realistic data. Generated samples are representative of actual use cases and cover the full breadth of variations you might encounter in a production setting. The ability to generate synthetic data will reduce companies’ reliance on scarce and expensive training data and alleviate the need for manual data curation. Better synthetic data will unlock new problem spaces for LLMs to tackle.
  2. Automated model evaluation will streamline the model selection process.
    Newly released models have advanced reasoning capabilities that allow them to accurately evaluate the quality of other model’s outputs. Today, humans often perform the evaluation task manually, which is expensive and time consuming. With better models, LLMs can judge themselves. This unlocks the ability for companies to iterate faster, allowing them to test more models to find the one that best solves the problem.

The combination of increased access to high-quality synthetic data and the ability to leverage LLMs as judges has the potential to further accelerate the progress of AI in 2025.


Troy Trimble, Principal Software Engineer

Agent proliferation
Remember the scene in The Matrix where Mr. Smith replicates himself endlessly? We're seeing something similar with AI agents. After years of hype and discussion, we're finally getting a clearer picture of what an AI agent is, its structure, and how its components work together. The Kaggle Agents whitepaper is one example of this progress. This architectural clarity will guide developers in building agent tools and integrating them into existing development and enterprise systems. While this may fuel short-term hype, the long-term effect of agent proliferation will be positive, driving broader AI adoption and establishing foundational concepts within the developer and enterprise communities.

AI on-site
Whether it's on-premise data centers filled with GPUs connected to sensitive networks, or commercial GPU edge devices enabling low-latency model inference, we'll see ML accelerator hardware expand beyond cloud hyperscalers. This will bring the power of AI to data previously inaccessible due to privacy, sovereignty, regulatory, or latency constraints. Industries like healthcare and financial services are likely early adopters. Given the sensitivity of this data, we'll also see a corresponding increase in the use of Confidential Compute solutions for ML workloads.

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