Jump to Content
Media & Entertainment

Building an ecosystem of partners to help broadcasters transform their business

September 13, 2019
Kip Schauer

Global Head of Google Cloud Media & Entertainment Partnerships

The cloud has made it possible for audiences to find the content they love anywhere, on any device, and as a result many broadcasters are looking to the cloud to help them grow and meet customer needs. Broadcasters are using the cloud to streamline content management workflows, modernize their video delivery infrastructure, and develop deeper relationships with audiences through data. 

We want to help broadcasters do exactly that, which is why we’ve worked with media and entertainment companies across the world to help them transform their workflows and bring their end users the best possible viewing experience across a multitude of devices. We’ve been incredibly inspired by all the ways Google Cloud customers like Sky, Viacom, Dish Network and many more are taking advantage of our globally reliable infrastructure, smart analytics capabilities, and ML and AI technology to better serve their audiences.

To support these broadcasters and more, we’re building a rich ecosystem of technology and system integration partners to help accelerate the industry’s adoption of the cloud across all parts of the media supply chain, including content creation, management, distribution and monetization.

Here’s a look at a few of the partners we’ve recently worked with and how we’re working with them to reach companies across the industry: 

Blackbird: Blackbird provides sports, esports, news and broadcast companies with a very fast cloud-based clipping, editing and distribution platform. This allows production personnel to quickly create clips and highlights from anywhere for multiple devices and platforms including web, broadcast, OTT and social.  

Harmonic: Harmonic’s VOS cloud-native live video platform is a SaaS-based solution that unifies the entire media processing chain, from ingest to playout, graphics, transcoding, encryption and delivery, enabling content and service providers to quickly launch broadcast-quality OTT channels and run leaner, more agile and scalable operations.

Make.TV: Specializing in live video, Make.TV simplifies signal acquisition from cameras and online sources, and routes and distributes these signals for playout to an unlimited number of social media, online and traditional broadcast endpoints. The latest joint efforts include Make.TV’s Live Video Cloud (LVC) running on Google Cloud Platform (GCP). LVC enables the active monitoring, routing, recording and management of live video at scale, to address the time, resource and reliability issues associated with live video, specifically for live news and sports production use cases.

Wowza: Wowza Streaming Cloud, which helps deliver enterprise grade live streaming experiences, is fully integrated with Google Cloud. Streaming Cloud will be available in the Google Cloud Marketplace, and we’re working with Wowza to integrate our Video Intelligence APIs into their services in the future.

IRIS.TV: IRIS.TV provides video personalization and contextual ad targeting solutions for media companies, allowing them to better engage, retain, and monetize audiences. IRIS.TV is integrated with Google Cloud, utilizing our machine learning capabilities to provide better recommendations for viewers.

These partner announcements are part of a growing set of solutions and services that will help content creators and distributors deliver more engaging content experiences. To learn more, join us at IBC 2019 (in Hall 14, Booth #E01) in Amsterdam from September 13-17, where we will showcase our solutions and services from 15 select partners, alongside the latest technology innovations from Google Cloud, Android TV, Widevine, YouTube, Chrome and other Google product areas.

Posted in