Hej Sverige! Google Cloud launches new region in Sweden

We're thrilled to launch our cloud region in Sweden. More than just another region, it represents a significant investment in Sweden's future and Google’s ongoing commitment to empowering businesses and individuals with the power of the cloud. This new region, our 42nd globally and 13th in Europe, opens doors to opportunities for innovation, sustainability, and growth — within Sweden and across the globe. We're excited about the potential it holds for your digital transformations and AI aspirations.

One of Sweden’s most globally recognized companies, IKEA, worked closely with Google Cloud on this new region:  

"IKEA is delighted to collaborate with Google Cloud in celebrating the new region in Sweden, underscoring our shared commitment to fostering innovation in the country. Google Cloud's scalable and reliable infrastructure helps us to deliver a seamless shopping experience for our customers, helping us make interior design more accessible to everyone.” - Francesco Marzoni, Chief Data & Analytics Officer, IKEA Retail (Ingka Group)

Swedish audio-streaming service Spotify is one of Google Cloud’s earliest customers, is also excited to welcome a Google Cloud region in its home country: 

“Over the past decade, we've forged a valuable partnership with Google Cloud, growing and innovating together. In a space where speed is paramount and even milliseconds matter, the new Google Cloud region in Sweden will be a catalyst for accelerating innovation for Swedish businesses and digital unicorns. We’re excited to be part of this evolution and growing cloud community.” - Tyson Singer, VP of Technology & Platforms, Spotify

Fueling Swedish innovation and growth

This new region provides Swedish businesses, organizations, and individuals with a powerful new platform for growth, powered by Google Cloud technologies like AI, machine learning, and data analytics. By offering high-performance, low-latency cloud services in Sweden, we're enabling faster application development, richer user experiences, and enhanced business agility for customers such as Tradera, an online marketplace:

“Google Cloud’s technology has empowered Tradera to enhance customers' selling experience, enabling them to sell more and faster. The launch of Google Cloud’s new Swedish region will empower a wider range of businesses to reap the benefits we've experienced and innovate at the pace we have, and that’s exciting.” - Linus Sjöberg, CTO, Tradera

This region also directly addresses data residency requirements and digital sovereignty concerns, removing key barriers to cloud adoption for many Swedish organizations. For the first time, these organizations can harness the full potential of Google Cloud's services while maintaining control over their data's location. We see this as a pivotal moment, unlocking possibilities and empowering Swedish ingenuity to flourish. From startups disrupting traditional industries to established enterprises undergoing digital transformation, the new region in Sweden will provide the infrastructure and tools needed to thrive in the AI era.

In fact, the Swedish government's AI Commission recently launched its AI roadmap proposing an AI factory for the public sector to collaborate on a common AI infrastructure. This new region highlights our partnership in the Swedish AI-innovation ecosystem by strengthening the country’s AI infrastructure capabilities: 

“Swedish AI infrastructure investments, such as a Swedish cloud region, strengthens Swedish AI development and enables AI innovations with data stored in Sweden.” - Martin Svensson, Director of the Swedish National Center for Applied AI called AI Sweden

Google Cloud also offers organizations in Sweden a new way to build resiliently, reduce costs, and accelerate sustainability impact through the smarter use of data and AI. Current projections indicate this region will operate at or above 99% carbon-free energy (CFE) in its first full year of operation in 2026, due to the Swedish grid’s electricity mix. We estimate our Swedish operations will have one of the highest Google CFE¹ scores among all electricity grid regions where Google operates. Google also announced its first Swedish power purchase agreement (PPA) in 2013, and has since signed additional long-term agreements with clean energy developers that enabled more than 700 megawatts (MW) of onshore wind projects in the country.

Technical advantages

Beyond its local impact, the region in Sweden offers a host of technical benefits. Digital bank Nordnet looks forward to taking advantage of them: 

“By partnering with Google Cloud, Nordnet has built a new, cloud-native platform that takes advantage of faster time-to-market, improved scalability, and enhanced security. Google Cloud’s new Swedish region gives us the possibility to further strengthen these benefits, enabling Nordnet to enhance its platform for savings and investments, offer exceptional customer experience, and accelerate our growth.” - Elias Lindholm, CTO, Nordnet

The new region’s technical benefits include: 

• High performance and low latency: Experience just milliseconds of latency to Stockholm and significantly reduced latency for users across Sweden and neighboring countries. This translates to faster application response times, smoother streaming, and enhanced online experiences, boosting productivity and user satisfaction. One of our customers, Bonnier News, exemplifies this technological edge:
  
  “In today's fast-paced media landscape, timely news delivery and rapid adaptation are crucial. The new Google Cloud region in Sweden offers Bonnier News the agility and speed we need to innovate and stay ahead. With faster data processing and lower latency, we can ensure our readers get the latest news and insights, whenever and wherever they need it.” - Lina Hallmer, CTO, Bonnier News

• Uncompromising data sovereignty and security: This new region in Sweden benefits from our robust infrastructure, including data encryption at rest and in transit, granular data access controls, data residency, and sophisticated threat detection systems. We adhere to the highest international security and data protection standards to help ensure the confidentiality, integrity, and sovereignty of your data.

• Scalability and flexibility on demand: Google Cloud’s infrastructure is designed to scale easily with your business. Whether you’re a small startup or a large corporation, you can easily adjust your resources to meet your evolving needs.

Investing in Sweden's digital future

Google's commitment to Sweden extends beyond this new cloud region. We're making significant investments in the country's digital ecosystem to foster talent development and support local communities. Initiatives include: 

• Exclusive launch partnerships: We're thrilled to announce the launch of our new cloud region in collaboration with our exclusive launch partners: Devoteam and Tietoevry Tech Services. The deep engineering and consulting expertise of our launch partners helps customers quickly realize the benefits of the new region.

• Local collaboration: We're working with Swedish businesses, educational institutions, and government organizations to create a thriving cloud ecosystem. These collaborations focus on skills development, knowledge sharing, and supporting local innovation.

Looking ahead: A partnership for progress

The launch of the new cloud region in Sweden is just the first step in our journey together. We're dedicated to ongoing investment in Sweden, partnering with local businesses and organizations to build a thriving digital future. This region will be a powerful engine for innovation and growth, empowering Swedish organizations to transform their industries, unlock new opportunities, and shape the world of tomorrow. We can’t wait to see what you create, look for Stockholm (europe-north2) in the console to get started today! Välkommen till Google Cloud, Sweden!

Want to learn more? Check out our other global region locations and how Google Cloud builds infrastructure. 

^{1. Carbon-free energy is any type of electricity generation that doesn’t directly emit carbon dioxide, including (but not limited to) solar, wind, geothermal, hydropower, and nuclear. Sustainable biomass and carbon capture and storage (CCS) are special cases considered on a case-by-case basis, but are often also considered carbon-free energy sources. For more information on our carbon-free energy strategy and plans, see Google’s 2024 Environmental Report.}