Introducing reCAPTCHA Enterprise Fraud Prevention
Product Manager, reCAPTCHA Enterprise
Software Engineer, reCAPTCHA Enterprise
Google Cloud Next
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Today, we are putting the power of Google’s insights and intelligence in the hands of risk, fraud, and security teams everywhere. We are pleased to announce the general availability of reCAPTCHA Enterprise Fraud Prevention, a new product that uses Google's own fraud models, machine learning, and intelligence from protecting more than 6 million websites to help stop payment fraud.
reCAPTCHA Enterprise Fraud Prevention can help protect payment transactions by identifying targeted manual attacks and large-scale fraud attempts. It automatically trains fraud models based on behavior and transaction data to identify events that are likely fraudulent and could cause a dispute or chargeback if accepted.
When threat actors are identified and blocked on any site in the reCAPTCHA network, the intelligence is made available to help protect other organizations from those same attackers. Organizations can then use the scores to send the transaction for manual review or directly block suspicious transactions, drive increased trust in their legitimate transactions, reduce the amount of friction for good users, and reduce erroneous rejection rates.
“Being a safe and trusted place to give and receive help is our top priority. We are constantly innovating, refining and enhancing our fraud defenses and Google's reCAPTCHA Enterprise Fraud Prevention adds another layer of industry-leading protection for our users. Combining Google’s rich security expertise with GoFundMe’s focus on fraud prevention is already showing promising results as we strive to keep our platform the safest place to give online,” said Matthew Murray, director of risk, GoFundMe.
According to data obtained from our customers using reCAPTCHA Enterprise Fraud Prevention in private Preview, the new solution can help drive comprehensive value for organizations by:
Reducing fraud losses: Get behavior modeling (not just mouse movements), stop financial damage created by account takeovers (ATOs), and connect fraud and abuse intelligence across your site and application.
Increasing legitimate sales: Fraud Prevention can help businesses increase their revenue by providing insights to understand who good users are, who may otherwise be caught in an overly aggressive, customer restrictive fraud model.*
These benefits are enabled for organizations by:
Preventing advanced attacks: Stopping sophisticated attacks in an environment where attackers use cloud fraud infrastructure, and data leaks, virtual cards and VPN usage are on the rise
Increasing trust in good transactions: Focus on good approval rates through a unique combination of supervised and unsupervised models
Improving customer experience: By preventing fraudulent transactions with zero user friction, Fraud Prevention can help businesses protect legitimate users and increase customer retention
Our customers have used these new capabilities in preview in customer experiences that include online checkouts and payment transactions. Fraud Prevention has been used by merchants and payment processors to block millions of dollars in fraudulent transactions in a frictionless way.
reCAPTCHA Enterprise provides a comprehensive online fraud detection platform that helps prevent fraudulent, spammy, and abusive digital client activity across your web and application footprint. This platform includes Account Defender, which protects users from account takeovers (ATO), frictionless bot management capabilities, and password leak detection to identify compromised accounts. With an additional API call for Fraud Prevention, organizations can leverage a comprehensive solution to secure financial transactions along with core reCAPTCHA Enterprise capabilities.
To get started, organizations can install a score-based site key on each part of the payment user flow front end and send transaction data when a purchase occurs. This site key helps train site-specific fraud models and start returning fraud scores for each transaction.
Ready to put reCAPTCHA Enterprise Fraud Prevention to work? Contact our fraud specialists or your customer success CSM team and sign up with the free tier. You learn more about these new capabilities in reCAPTCHA Enterprise in our product documentation. You can also register for our webinar where our experts will be discussing this capability in great detail on June 1, 2023.
Coming up at our Security Summit on June 13-14, you can hear how reCAPTCHA Enterprise helped GoFundMe secure their donors from fraud. Sign up here for free Security Summit registration.