How BarkBox uses G Suite and Zapier to benefit dog rescue shelters

It’s easier to accomplish tasks at work when the tools you rely on work well together.

That's why we’ve designed G Suite apps to integrate closely with popular enterprise apps for things like ERP and CRM processes. Zapier is a great example. Zapier provides a way for businesses to connect their apps together to help automate workflows—including helping organizations sync their G Suite apps with others.

So how does it work? Zapier allows users to build codeless automations called "Zaps” that trigger an action from one app to another. Take BARK for example, an organization known for BarkBox, a subscription service for dog-related goodies like treats and toys. The company accepts donation requests for its affiliate programs to benefit rescues, shelters and other nonprofits that make a difference for dogs. Each donation request requires internal approval, which can be time-consuming for the quality assurance team.

"I didn't have the time to fulfill each donation request as they came in or to delegate them—and I definitely didn't have the time when I had 60 or more requests waiting to be approved,” says Miranda Short, quality assurance lead at BarkBox. To make the review process for donations quicker, BarkBox uses G Suite and Zapier.

The company accepts donation requests through Google Forms and then uses a Zap to convert each unique Google Form response into a new help desk ticket that’s automatically routed through their support desk software. This ensures that each request is routed through their quality assurance team and approved in a timely manner.

By streamlining the process, BarkBox has been able to provide more resources to rescues and shelters. “This let our team of customer experience representatives handle requests without me having to manually delegate each time.”

Other ways to use G Suite and Zapier

This is just one way that you can streamline customer experiences using G Suite and Zapier. We’ve also seen businesses use integrations to:

• Notify individuals in other apps when changes are made in Google Sheets.

• Create new Google Calendar events from reminders and tasks in your other apps.

• Save attachments from emails in Gmail with specific labels to a Google Drive folder. Or send personalized emails in Gmail when someone submits a Google Form or joins a mailing list.

• Create tasks in your task management app when a new Google Doc is made.