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Business Intelligence

Data Studio returns as new home for Data Cloud assets

April 10, 2026
Sean Zinsmeister

Director, Outbound Product Management

Jennifer Skene

Product Manager

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In today's data-rich environment, organizations possess vast amounts of information. Yet, bridging the gap between that data and the users who need to make daily, informed decisions remains a challenge. Users need a single place to curate and analyze their data from the many different sources that impact their business each day.

We are sharing the next step in our mission to solve this challenge and reintroducing a beloved and familiar name, Data Studio (formerly Looker Studio). 

In addition to its powerful data visualization capabilities, Data Studio is playing a significant role in the AI era serving Google Data Cloud content. With Data Studio, you have a single place to browse and interact with a variety of Google data sources and assets — from Data Studio reports, to BigQuery conversational agents, to data apps built in Colab notebooks.

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Data Studio: reports, data apps, and conversational agents in one place

Extending our vision for analytics in the AI era

Since bringing Data Studio to the Google Cloud family five years ago, customers have continued to innovate with Data Studio as a place to visualize and share their data assets. Meanwhile, as AI becomes a critical component of practically every business, we’ve heard from our customers that they need a single place to save, organize and browse their data assets.

As part of this reintroduction, with Looker as our enterprise business intelligence platform, we are evolving Data Studio to complement the Looker platform, independently. As we have redesigned Data Studio, Looker has also recently seen significant investments in its self-service and visualization offerings, including agentic capabilities for use cases that demand trusted, governed data powered by a central semantic model.

We believe the new Data Studio is the ideal choice for personal data exploration — a place to craft ad-hoc reports, and quickly visualize data across Google’s ecosystem, from BigQuery to Google Sheets and Ads. This strategic differentiation ensures customers have the right tool for the right job.

Two flavors: Data Studio and Data Studio Pro

The new Data Studio experience is available in two editions.

  • Data Studio continues to offer powerful, no-cost individual analysis and visualization, serving as the on-ramp for creating and sharing ad-hoc reports, transforming data to an interactive dashboard in minutes.

  • Data Studio Pro is designed for scaling teams and organizations that need more agility and control, including AI features and deep integration with Google Cloud for enterprise-grade security, management, and compliance capabilities. Pro licenses can be purchased directly from the Google Cloud console or the Google Workspace Admin Console.

Upgrading to the new Data Studio should be largely transparent for the many users who count on this product in their daily work. All existing reports, data sources, assets and users will be transitioned to the new experience with no action on your part. Learn more about what’s coming to Data Studio and our vision for Data Cloud and Analytics at Google Cloud Next ‘26 later this month.

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