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AI & Machine Learning

At Google I/O, generative AI gets to work

May 10, 2023
Thomas Kurian

CEO, Google Cloud

Over the past decade, artificial intelligence has evolved from experimental prototypes and early successes to mainstream enterprise use. And the recent advancements in generative AI have begun to change the way we create, connect, and collaborate. As Google CEO Sundar Pichai said in his keynote, every business and organization is thinking about how to drive transformation. That’s why we’re focused on making it easy and scalable for others to innovate with AI.

In March, we announced exciting new products that infuse generative AI into our Google Cloud offerings, empowering developers to responsibly build with enterprise-level safety, security, and privacy. They include Gen App Builder, which lets developers quickly and easily create generative chat and enterprise search applications, and Generative AI support in Vertex AI, which expands our machine learning development platform with access to foundation models from Google and others to quickly build, customize and deploy models. We also introduced our vision for Google Workspace, and delivered generative AI features to trusted testers in Gmail and Google Docs that help people write.

Last month we introduced Security AI Workbench, an industry-first extensible platform powered by our new LLM security model Sec-PaLM, which incorporates Google’s unique visibility into the evolving threat landscape and is fine-tuned for cybersecurity operations.

Today at Google I/O, we are excited to share the next steps not only in our own AI journey, but also those of our customers and partners as well. We’ve already seen a number of organizations begin to develop with and deploy our generative AI offerings. These organizations have been able to move their ideas from experimentation to enterprise-ready applications with the training models, security, compute infrastructure, and cost controls needed to provide their customers with transformative experiences. Our open ecosystem, which provides opportunities for every kind of partner, continues to grow as well. And we are also pleased to share new services and capabilities across Google Cloud and Workspace, including Duet AI—our AI-powered collaborator—to enable more users and developers to start seeing the impact AI can have on their organization.

Customers bringing ideas to life with generative AI

Leading companies in a variety of industries like eDreams ODIGEO, GitLab, Oxbotica, and more, are using our generative AI technologies to create engaging content, synthesize and organize information, automate business processes, and build amazing customer experiences. A few examples we showcased today include:

  • Adore Me, a New York-based intimate apparel brand, is creating production-worthy copy with generative AI features in Docs and Gmail. This is accelerating projects and processes in ways that even surprised the company.

  • Canva, the visual communication platform, uses Google Cloud’s rich generative AI capabilities in language translation to better support its non-English speaking users. Users can now easily translate presentations, posters, social media posts, and more into over a hundred languages. The company is also testing ways that Google's PaLM technology can turn short video clips into longer, more compelling stories. The result will be a more seamless design experience while growing the Canva brand.

  • Character.AI, a leading conversational AI platform, selected Google Cloud as its preferred cloud infrastructure provider because we offer the speed, security and flexibility required to meet the needs of its rapidly growing community of creators. We are enabling Character.AI to train and infer LLMs faster and more efficiently, and enhancing the customer experience by inspiring imagination, discovery, and understanding. 

  • Deutsche Bank is testing Google's generative AI and large language models (LLMs) at scale to provide new insights to financial analysts, driving operational efficiencies and execution velocity. There is an opportunity to significantly reduce the time it takes to perform banking operations and financial analysts’ tasks, empowering employees by increasing their productivity while helping to safeguard customer data privacy, data integrity, and system security.

  • Instacart is always looking for opportunities to adopt the latest technological innovations, and by joining the Workspace Labs program, they have access to the new features and can discover how generative AI will make an impact for their teams.

  • Orange is exploring a next-generation contact center with Google Cloud. With customers in 26 countries, the global telecommunications firm is testing generative AI to transcribe the call, summarize the exchange between the customer and service representatives, and suggest possible follow up actions to the agent based on the discussion. This experiment has the potential to dramatically improve both the efficiency and quality of customer interactions. Orange is working closely with Google to help ensure data protection and make sure that systematic employee review of Generative AI output and transparency can be implemented.

  • Replit is developing a collaborative software development platform powered by AI. Developers using Replit's Ghostwriter coding AI already have 30% of their code written by generative AI today. With real-time debugging of the code output and context awareness of the program’s files, Ghostwriter frees up developers’ time for more challenging and creative aspects of programming.

  • Uber is creating generative AI for customer-service chatbots and agent assist capabilities, which handle a range of common service issues with human-like interactions with the aim of achieving greater customer satisfaction and cost efficiency. Additionally, Uber is working on using our synthetic data systems (a technique for improving the quality of LLMs) in areas like product development, fraud detection, and employee productivity.

Wendy’s is working with Google Cloud on a groundbreaking AI solution, Wendy’s FreshAI, designed to revolutionize the quick service restaurant industry. The technology is transforming Wendy’s drive-thru food ordering experience with Google Cloud’s generative AI and LLMs—with the ability to discern the billions of possible order combinations on the Wendy’s menu. In June, Wendy’s plans to launch its first pilot of the technology in a Columbus, Ohio-area restaurant, before expanding to more drive-thru locations.


Partnering creates a strong ecosystem of real-world options for customers

At Google Cloud, we are dedicated to being the most open hyperscale cloud provider, and that includes our AI ecosystem. Today, we are excited to expand upon the partnerships announced earlier this year for every layer of the AI stack—chipmakers, companies building foundation models and AI platforms, technology partners enabling companies to develop and deploy machine learning (ML) models, app-builders solving customer use cases with generative AI, and global services and consulting firms that help enterprise customers implement all of this technology at scale. 

We announced new or expanded partnerships with SaaS companies like Box, Dialpad, Jasper, Salesforce, and UKG; and consultancies including Accenture, BCG, Cognizant, Deloitte, and KPMG. Together with our previous announcements with companies like AI21 Labs, Aible, Anthropic, Anyscale, Bending Spoons, Cohere, Faraday, Glean, Gretel, Labelbox, Midjourney, Osmo, Replit, Snorkel AI, Tabnine, Weights & Biases, and many more, they provide the a wide range of options for businesses and governments looking to bring generative AI into their organizations. 

Introducing new generative AI capabilities for Google Cloud

To help cloud users of all skill levels solve their everyday work challenges, we’re excited to announce Duet AI for Google Cloud, a new generative AI-powered collaborator. Duet AI serves as your expert pair programmer and assists cloud users with contextual code completion, offering suggestions tuned to your code base, generating entire functions in real-time, and assisting you with code reviews and inspections. It can fundamentally transform the way cloud users of all skill sets build new experiences and is embedded across Google Cloud interfaces—within the integrated development environment (IDE), Google Cloud Console, and even chat. 

For developers looking to create generative AI applications more simply and efficiently, we are also introducing new foundation models and capabilities across our Google Cloud AI products. And to continue to enable and inspire more customers and partners, we are opening up generative AI support in Vertex AI and expanding access to many of these new innovations to more organizations.

  • New foundation models are now available in Vertex AI. Codey, our code generation foundation model, helps accelerate software development with code generation, code completion, and code chat. Imagen, our text-to-image foundation model, lets customers generate and customize studio-grade images. And Chirp, our state-of-the-art speech model, allows customers to more deeply engage with their customers and constituents inclusively in their native languages with captioning and voice assistance. They can each be accessed via APIs, tuned through our intuitive Generative AI Studio, and feature enterprise-grade security and reliability, including encryption, access control, content moderation, and recitation capabilities that let organizations see the sources behind model outputs. 

  • Text Embeddings API is a new API endpoint that lets developers build recommendation engines, classifiers, question-answering systems, similarity matching, and other sophisticated applications based on semantic understanding of text or images. 

  • Reinforcement Learning from Human Feedback (RLHF) allows organizations to incorporate human feedback to deeply customize and improve model performance. 

Underpinning all of these innovations is our AI-optimized infrastructure. We provide the widest choice of compute options among leading cloud providers and are excited to continue to build them out with the introduction of new A3 Virtual Machines based on NVIDIA’s H100 GPU. These VMs, alongside the recently announced G2 VMs, offer a comprehensive range of GPU power for training and serving AI models.

Extending generative AI across Google Workspace 

Earlier this year, we shared our vision for bringing generative AI to Workspace, and gave many users early access to features that helped them write in Gmail and Google Docs. Today, we are excited to announce Duet AI for Google Workspace, which brings together our powerful generative AI features and lets users collaborate with AI so they can get more done every day. We're delivering the following features to trusted testers via Workspace Labs: 

  • In Gmail, we’re adding the ability to draft responses that consider the context of your existing email thread—and making the experience available on mobile.

  • In Google Slides and Meet, we’re enabling you to easily generate images from text descriptions. Custom images in slides can help bring your story to life, and in Meet they can be used to create custom backgrounds.

  • In Google Sheets, we’re automating data classification and the creation of custom plans—helping you analyze and organize data faster than ever. 

Moving the industry forward, responsibly

Customers continue to amaze us with their ideas and creativity, and we look forward to continuing to help them discover their own paths forward with generative AI. While the potential for impact on business is great, we remain committed to taking a responsible approach, guided by our AI Principles. As we gather more feedback from our customers and users, we will continue to bring new innovations to market, with a goal to enable organizations of every size and industry to increase efficiency, connect with customers in new ways, and unlock entirely new revenue streams.

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