A consumer may authorize another person to exercise their right to know,
delete, or to opt-out of the sale of the consumer's personal information
on the consumer's behalf. An authorized agent may be a natural person or
a business entity that is registered with the California Secretary of
A person's physiological, biological or behavioral characteristics,
including their DNA, that can be used alone or combined with other
information to identify a person. Biometric information includes, but is
not limited to, images of a person's iris, retina, fingerprint, face,
hand, palm, vein patterns, and voice recordings, from which an identifier
template, such as a faceprint, a minutiae template, or a voiceprint, can
be extracted, and keystroke patterns or rhythms, gait patterns or rhythms,
and sleep, health, or exercise data that contain identifying information.
||Business purposes are:
Auditing related to a current interaction with the consumer and
concurrent transactions, including, but not limited to, counting ad
impressions to unique visitors, verifying positioning and quality of
ad impressions, and auditing compliance.
Detecting security incidents, protecting against malicious, deceptive,
fraudulent, or illegal activity, and prosecuting those responsible for
Debugging to identify and repair errors that impair existing intended
Short-term, transient use, including contextual customization of ads
as a part of the engagement.
Performing services on behalf of the business or service provider,
including maintaining or servicing accounts, providing customer
service, processing or fulfilling orders and transactions, verifying
customer information, processing payments, providing financing,
providing advertising or marketing services, providing analytic
services, or providing similar services on behalf of the business or
Undertaking internal research for technological development and
Undertaking activities to verify or maintain the quality or safety of
a service, and to improve, upgrade, or enhance the service.
Records of personal property, Offerings purchased, obtained, or
considered, financial information, or other purchasing or consuming
histories or tendencies.
For example, your precise location derived from GPS coordinates or
Name, alias, postal address, unique personal identifier, customer number,
email address, account name, social security number, driver's license
number, passport number, insurance policy number, bank account number, or
other similar identifiers.
The derivation of information, data, assumptions, or conclusions from any
of the above categories of Personal Information to create a profile about
a consumer reflecting the consumer's preferences, characteristics,
psychological trends, predispositions, behavior, attitudes, intelligence,
abilities and aptitudes.
|Internet or Network Information
Browsing history, search history, and information regarding a consumer's
interaction with an Internet website, application, or advertisement.
An online identifier or other persistent identifier that can be used to
recognize a consumer, family or device, over time and across different
services, including but not limited to, a device identifier" an Internet
Protocol address" cookies, beacons, pixel tags, mobile ad identifiers, or
similar technology" customer number, unique pseudonym, or user alias"
telephone numbers, or other forms of persistent or probabilistic
identifiers (i.e., the identification of a consumer or a device to a
degree of certainty of more probable than not) that can be used to
identify a particular consumer or device.
Professional or Employment-Related Information
This term is not defined in the CCPA, but likely includes any information
relating to a consumer's current, past or prospective professional
experience (e.g., job history).
|Protected Classification Characteristics
Age (40 years or older), race, color, ancestry, national origin,
citizenship, religion or creed, marital status, medical condition,
physical or mental disability, sex (including gender, gender identity,
gender expression, pregnancy or childbirth and related medical
conditions), sexual orientation, veteran or military status, genetic
information (including familial genetic information).
Audio, electronic, visual, thermal, olfactory, or similar information.