Join Google for Startups at SF Tech Week

Experience the Google for Startups hub at San Francisco Tech Week. Connect with the tech, investors, and community you need to accelerate your start-up. We are hosting two days of start-up programming on October 6 and 7. Each day will have morning and afternoon time blocks.

Attendees may register for as many blocks as they choose.


Google for Startups at SF Tech Week

Google for Startups hub schedule

Tuesday, Oct 6 morning

9:00 AM-10:00 AM | Check-in | Coffee and light breakfast items will be served.

10:00 AM-10:45 AM | The Divot: Engineering for 10X, not 10% | Join Derek Andersen (Bevy & Startup Grind) and Dr. Astro Teller (X) to explore the messy, practical reality of de-risking the impossible, maintaining velocity through failure, and the resilience required to lead a moonshot.

11:15 AM-12:00 PM | Robots, Research, and Rocketry: Engineering at 10X | Join Paige Bailey (Google DeepMind) and visionary founders to discover how 10X Startups are using Google frontier models to bring AI into the physical world and build a future that should not exist yet.


Wednesday, Oct 7 morning

9:00 AM-10:00 AM | Check-in | Coffee and light breakfast items will be served.

10:00 AM-10:45 AM | Scaling the Next Frontier | Salil Suri (Google Cloud), Jen Hoskins (NVIDIA), and Dr. Arman Zaribafiyan (SandboxAQ) will discuss how to build a competitive moat using NVIDIA accelerated computing and Google Cloud scale.

10:30 AM-11:15 AM | Building (and Breaking) Media Agents | In this deep dive, Shai Alon (Google Cloud) explores the frontier of automated character consistency, visual anchoring, and multimodal QA. [Terrace stage]

11:15 AM-12:00 PM | Securing Agentic AI with Zero-Trust Architecture | Join Len Henry (Google Cloud) to learn how to protect agentic workflows using a production-grade zero-trust framework. [Terrace stage]

11:15 AM-12:00 PM | How Startups Build Competitive Moats | Join Kathryn Van Nuys (Google Cloud) and leading founders to explore the architectural and data bets that create long-term AI defensibility.

Tuesday, Oct 6 afternoon

12:00 PM-12:45 PM | Engineering Autonomous AI for Production Scale | Bon Sethi (Google Cloud) deconstructs the fault lines across compute, routing, data, and security. [Terrace Stage]

12:45 PM-1:30 PM | The New AI Math: Balancing Model Velocity with Economic Feasibility | Join David White (Google Cloud) to learn how multi-model orchestration and edge compute can drive profitable, scalable AI.

1:30 PM-2:00 PM | The AI Growth Hacker | Join Chris Moreno (Google Ads) for an insider’s look at the "AI Essentials" revolutionizing customer acquisition, marketing execution, and creative development for resource-constrained startups. [Terrace Stage]

2:00 PM-2:45 PM | The New Startup Advantage: AI, Security & Trust | Join Jiong Liu (Wiz) to explore how Startups can turn security and responsible AI into competitive advantages.

3:15 PM-4:00 PM | Lessons from Deploying Agentic Workflows at Scale | Move beyond the demo phase. Jaclyn Konzelmann (Google Cloud) reveals the engineering secrets behind launching Pomelli and scaling agentic workflows.

4:30 PM-5:45 PM | Google DeepMind: Research to Reality | Matt Ridenour (DeepMind) will bring together the DeepMind team and pioneering founders to discuss the current and future state of AI.

Wednesday, Oct 7 afternoon

12:30 PM-1:15 PM | Model Velocity versus Unit Economics | Stephan Bitton (Google Cloud) and leading Startups share tactical strategies to optimize AI infrastructure costs, leverage big tech programs, and hit investor benchmarks.

1:30 PM-2:30 PM | Build a PDF Parsing Agent | Learn how to use Google Gemma as an agentic orchestrator to plan tasks, call tools, and leverage NVIDIA Nemotron for high-fidelity visual reasoning. [Terrace stage]

2:00 PM-2:45 PM | Innovation with Google Open Ecosystem | LangChain, Together AI, and Google Cloud reveal the blueprint for an open AI stack built for speed, scale, and total architectural freedom.

3:15 PM-4:00 PM | Frontier Intelligence: Building with Google DeepMind | Paige Bailey (Google DeepMind) provides a technical teardown of the latest DeepMind features and maps them to actionable startup use cases.

4:30 PM-5:30 PM | Accelerating Digital Biology and Digital Health | From BioNeMo-powered drug discovery and virtual screening to intelligent health applications, learn how organizations can build and scale AI workflows from the lab to the patient.

Tuesday, Oct 6 evening

5:30 PM-8:00 PM | Google for Startups x Google DeepMind Happy Hour | Join Google DeepMind and founders for a deep-dive panel and live demos focused on translating cutting-edge AI research into real-world applications. Stick around for a slide-free Demo slam where early-stage founders creatively pitch their products in three minutes, and close out the night with Generative Beats by DJ Cena & Lyria on the terrace.

Wednesday, Oct 7 evening

5:30 PM-8:00 PM | Deep Tech x Deep House: Google for Startups x NVIDIA Happy Hour | NVIDIA Inception invites you to a curated gathering focused entirely on cutting-edge technology. Amidst the incredible energy of SF Tech Week, we are carving out a concentrated space strictly for the scientists, engineers, and researchers tackling the world's hardest physical and computational problems.

Discover the technology behind the Google for Startups demos

Gemini Omni

Gemini Omni

Transform any text, audio, or image input into high-quality videos with seamless conversational editing, native Gemini integration, and limitless creative flexibility.

Nano Banana Pro

Nano Banana Pro

Turn your visions into studio-quality designs with unprecedented control, improved text rendering, and enhanced world knowledge.

Gemini Enterprise

Gemini Enterprise

Empower your startup with enterprise-grade data privacy, advanced AI reasoning and seamless workflow integrations.

WIZ

Wiz

Protect your fast-growing startup architecture with zero overhead, instant cloud connectivity and pinpoint vulnerability prioritization.

Google AI Studio

AI Studio

Launch your generative AI projects from prompt to production with rapid prototyping capabilities, accessible experimentation tools, and Google's latest model suites.

Lyria 3.5

Lyria 3.5 in Google Flow Music

Create high-fidelity music tracks with natural note-to-note flow, intuitive prompt-based generation, and limitless sonic exploration.

Google ads

Google Ads

Get your first campaign live today with simplified building tools, on-demand expert guidance, and an effortlessly streamlined setup process.

Firebase

Firebase

Build and run intelligent apps with accelerated speed, robust platform security, and seamless scalability for both developers and AI agents.

Gemini at work 2026: Enterprise for business transformation

Tune in on october 8 as Google Cloud CEO Thomas Kurian takes the stage to showcase how our customers are pushing the limits of custom AI agents with Gemini Enterprise.

If you are looking for real-world inspiration to put agents to work for your team, this is where you will find it.

Google for Startups Cloud Program

Google for Startups Cloud Program, the strategic partner for your entire startup journey. Receive up to $200,000 USD (up to $350,000 USD for AI Startups) in cloud credits over two years.

Google Cloud