Drive operational improvement

Modernizing legacy systems can improve overall capital efficiency. AI and edge computing add real-time visibility to operations and supply chain, while analytics and collaboration tools improve margins.

API management for retail

Deliver delightful shopping experiences, improve store operations, and unlock new revenue channels with an API-first architecture built on Google Cloud’s Apigee. Easily integrate retail systems and channels to provide a more unified shopping experience for your customers.

6-minute read

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Story features

  • Migrated 113 apps to Google Cloud in less than 60 days before Black Friday

  • Now support >3,300 sellers and offer 4.3 million SKUs (legacy system supported 50,000 SKUs)

  • 12 new in-store apps used by salespeople grew physical store sales 25.8% in 2018

Solution
Apigee

Quickly build and deliver modern applications, optimize costs, and use analytics and machine learning to make smarter decisions with the cross-cloud API management platform.

Personalized customer care

Add Google AI to your contact center software in order to automate simple interactions and free human agents to focus on more complex cases.

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Story features

  • Achieved 92% customer intent match in under four months

  • Reduced store call volume by 50% by routing >7 million calls through Dialogflow

  • Improved efficiency by automating 13 in-store switchboards

Solution
Contact Center AI

Train a powerful AI model to speak and chat with customers, freeing your reps to handle more complex issues.

Inventory management and analytics

Get near real-time control and AI and analytics insights into the movement of merchandise across channels to improve inventory accuracy, help avoid stockouts and excess inventory, and enable a more personalized customer experience.

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Story features

  • Global retailer operates almost 900 stores and serves millions of customers in >100 countries online

  • Warehouse management system will use Google Cloud data to serve 200+ Macy’s Backstage stores

Solution
IoT solutions

Unlock business insights from your global device network with an intelligent IoT platform.

Solution
Build and use AI

Build and use artificial intelligence, regardless of your level of expertise or investment.

G Suite for Retail

Connect frontline and corporate employees and help them work faster, smarter, and more collaboratively than ever before with our workforce transformation tools from G Suite. Corporate team members can harness data, accelerate time to impact, and collaborate in real time, while frontline workers can communicate on the job, easily access information, and share insights with corporate.

See how GANT uses Google Cloud
GANT empowers their workforce to collaborate across the globe, increasing productivity and efficiency.

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Story features

  • Reclaimed 30 to 60 minutes every working day for 800 users worldwide

  • Improved order management and delivery times from suppliers

Solution
Work transformation

Do your best work together with industry-leading collaboration and productivity tools.

Solution
Enterprise mobility

Empower employees to securely get work done anywhere, on any device.

SAP on Google Cloud for retail

Enrich your enterprise data and unlock new business value by using SAP on Google Cloud to accelerate migration from your existing ERP systems, while leveraging proven methodologies, funding, resources, and tools.

Story features

  • 100% of Colgate-Palmolive’s global revenue runs through SAP systems

  • Cut deployment times for new Hills to Home program from eight weeks to one day

Solution
SAP on Google Cloud

Learn more about running your critical business applications on our highly secure global infrastructure.

Anthos for retail

Easily modernize your existing applications, build new ones, and run them flexibly and securely with the Anthos hybrid and multi-cloud platform. Quickly get up and running on your existing hardware, with no forced stack refresh.

6-minute read

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Story features

  • Largest US beauty retailer has >1,196 stores carrying 25,000 products from 500 brands

  • Now analyzing data from 30 million members of Ultamate Rewards program

Solution
Anthos

Anthos is an open hybrid and multi-cloud application platform that enables you to modernize your existing applications, build new ones, and run them anywhere in a secure manner.

Solution
Modernize existing applications with Anthos

Use containers to incrementally modernize your existing applications and run them anywhere. Migrating to open-source-based frameworks can help eliminate licensing costs and reduce operational overhead.

Solution
Modern CI/CD with Anthos

Create a fast, secure, and scalable software delivery and development pipeline that spans on-premises and the cloud with tools and expert guidance from Google Cloud.

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