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  • Become a customer‐centric, data‐driven retailer

Become a customer-centric, data-driven retailer

Data is at the center of digital transformation. Google Cloud can help you bring all your data together and extract rich insights from it in order to better understand the shopping journey, predict marketing outcomes, and personalize customer experiences.

Retail enterprise data warehouse

BigQuery, Google Cloud’s highly scalable, enterprise data warehouse solution, offers real‐time insights from streaming data and has built‐in ML and a high‐speed in‐memory BI engine for faster reporting and analysis.

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Story features

  • 60x faster network

  • 15 petabytes of data analyzed in BigQuery

  • 40,000 stock keeping units per store

Solution
Building a data lake on Google Cloud

Store, process, and analyze massive volumes of data in a cost-efficient and agile way.

Solution
Data warehouse modernization

Traditional data warehouses aren’t designed to handle the massive amounts of data that retailers must collect and analyze. Learn how migrating to BigQuery can address your analytics and data needs.

Solution
Marketing analytics

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.

Retail-specific analytics tools

No matter where your data resides, Looker gives you a unified surface to power a multitude of data experiences, from modern business intelligence and embedded analytics to workflow integrations and custom data apps.

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Story features

  • Enables near real-time business decisions by reducing query times exponentially

  • Helps improve customer service and optimize business processes with faster insights

  • Reduces costs while reclaiming up to a week per month of engineering

Solution
Looker analytics

Enterprise platform for business intelligence, data applications, and embedded analytics offers a unified surface to access and utilize the truest, most up-to-date version of your company’s data.

Targeted digital marketing

Provided by Bluecore

Google Cloud couples with Bluecore’s Retail Performance Cloud to offer targeted digital marketing solutions that help you find and activate audiences and deliver personalized customer experiences that build loyalty and increase conversion.

Sephora cosmetics and beauty products
Bluecore empowers Sephora’s digital marketing team to react to customer behaviors in real time and test quickly.

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Story features

  • 8.4% increase in revenue per client using Bluecore Next Best Category model

  • 6.3% increase in conversions per client using Bluecore Next Best Category model

Solution
Marketing analytics

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.

Solution
Recommendations AI

Earn your customers’ trust and loyalty by using Google’s artificial intelligence technology to deliver highly personalized product recommendations across all your touchpoints.

Merchandising solutions

Google Cloud uses advanced machine learning and AI technologies to help merchandising planners minimize stockouts and reduce excess inventory by more accurately forecasting future product demand.

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Story features

  • Reduces inventory carryovers by 50%

  • Improves demand planning accuracy quarter over quarter

  • Gains deeper insights into individual SKU performance

  • Improves profit margins

Solution
Build and use AI

Rapidly and cost-effectively bring AI into your business with flexible tools for every level of machine learning expertise.

Solution
Stream analytics

Ingest, process, and analyze event streams in real time to better understand the shopper journey even as it takes place.

Take the next step

Tell us what you’re solving for. A Google Cloud expert will help you find the best solution.

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