• Retail
  • Customer acquisition & retention

Customer acquisition and retention

Bring all your data together and extract rich insights to better understand the customer journey, predict marketing outcomes, and personalize customer experiences.

Break down data silos and gain insights about your customers

Power your digital transformation with a modern data strategy. BigQuery provides a flexible data warehouse with pricing for every kind of user, accelerating your time to value with real-time analysis and on-demand scaling.

Story highlights

  • Estimated 4x increase in conversion through personalization program

  • Increased customer lifetime value

  • Marketing data warehouse up and running within six months

Featured resources

Solution
Marketing analytics

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.

Solution
Data warehouse modernization

Streamline your migration path and unlock intelligent insights with BigQuery.

Solution
Building a data lake on GCP

Store, process, and analyze massive volumes of data in a cost-efficient and agile way.

Personalize marketing experiences

Provided by Bluecore

Collect, transform, analyze, and activate marketing data to drive personalized marketing experiences across channels. Bluecore’s targeted digital marketing solutions help retailers find and activate valuable audiences and deliver highly personalized customer experiences at scale.

Visit Bluecore to learn more about Sephora
Bluecore empowers Sephora’s digital marketing team to react to customer behaviors in real time and test quickly.

5-minute read

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Story highlights

  • 8.4% increase in revenue per client using Bluecore Next Best Category model

  • 6.3% increase in conversions per client using Bluecore Next Best Category model

Featured resources

Solution
Targeted digital marketing powered by Bluecore

Learn how Google Cloud is partnering with Bluecore to help retail marketers create unified customer experiences across datasets with much less effort.

Solution
Marketing analytics

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.

Solution
Recommendations AI

Deliver highly personalized product recommendations to customers.

Enhance customer support

Contact Center AI helps retailers provide personalized, intuitive customer care by combining the best of Google AI with popular contact center software, improving customer experience and operational efficiency.

Learn how Marks & Spencer is using Contact Center AI
Marks & Spencer implements Google Cloud speech recognition to better serve its customers through digitally enabled contact centers.

5-minute read

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Story highlights

  • Improved efficiency by automating 13 in-store switchboards

  • Reduced store call volume by 50% by routing more than 7 million calls through Dialogflow, under Contact Center AI

  • Enabled call center staff to program seasonal event-related vocabulary directly into Dialogflow to handle specific customer queries

Featured resources

Solution
Contact Center AI

Train a powerful AI model to speak and chat with customers, freeing your reps to handle more complex issues.

Solution
Marketing analytics

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.