Retail

Build seamless retail experiences and win the hearts of customers with our flexible, more secure technology and integrated big data solutions.

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See how DSW turned customer data into an automated loyalty program with real-time personalization.

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Capabilities

Modernize and optimize your IT infrastructure

Spikes in traffic are great for business — if your infrastructure and operations can keep up. When every millisecond of uptime counts, global retailers are turning to Google Cloud Platform (GCP) for our flexible storage, reliable network, and powerful computing. Scale instantly to meet the demands of both preplanned sale days and unexpected surges in traffic. During slower sales cycles, GCP can easily scale down, and you only pay for the time you use. Our solutions are easily adaptable for multi-cloud or hybrid environments, and we have services to help you migrate quickly and securely.

Retail value chain

Transformation of your business needs to span the entire retail value chain.

Customer acquisition and retention

Unify data, create targeted marketing, and provide superior support to convert unknown visitors into known, loyal, and paying customers.

Cloud for Marketing

Bring your datasets together so you can better understand the customer journey and personalize experiences for your shopper.

Targeted digital marketing

Use data to create personalized marketing experiences for your shopper.

Contact Center AI

Train a powerful AI model to speak and chat with customers, freeing your reps to handle more complex issues.

Loblaws

Canada’s largest retailer built customer loyalty through better shopping experiences.

Security and compliance

We do our part to help you protect your most sensitive data, including PII, transactions, billing, and payment card information by offering comprehensive data protection, identity management, network security, and threat detection and response capabilities. To earn your trust, we certify our products against the most rigorous global security and privacy standards like ISO 27001, ISO 27017, and ISO 27018, as well as industry-specific standards such as PCI DSS.

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News and events

Resources

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How retailers used Google Cloud during Black Friday/Cyber Monday

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How retailers like Ulta and DSW are improving customer experiences using Google Cloud

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Tune up your SLI metrics: CRE life lessons

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Get started

Work with Google

Tell us about your business, and our experts will help you build the right solution for your needs.

Work with a partner

Choose one of our global partners for help with development, deployment, consulting, support, training, and more.