Develop features and products faster
As the industry changes, you need to quickly iterate and respond. Only Google Cloud gives you a flexible framework to build what you need at a pace that matches the industry. Time spent managing operations is time not spent developing features. Products like Google Kubernetes Engine and Airflow can help you to reduce the amount of time it takes to innovate and launch products faster. NoOps products like BigQuery and Cloud Pub/Sub make it easier to get directly to the analysis without worrying about the management.
Google Cloud Platform helps us stay ahead of the competition. Our online conversions improved by up to 2x, which increased the efficiency of our investments. Once again our sales strategy is supported by our technology, in a win-win balance, which ultimately benefits our clients.Claudia Collu, Chief Commercial Officer, MainAd
Scale with a global network
As you grow, you need to be able to quickly scale to meet demand. Google Cloud is built from the bottom up to help you do just that — efficiently and securely. Our global network makes it easy to spin up and manage servers in any region.
Our engineers are 10 times more productive than they were before, and our costs are 10 times less than they would have been because GCP handles our infrastructure so we don't have to. That frees us to provide better services for our marketing customers, which is ultimately what will guarantee our success.Mickey Hsieh, Vice President of Engineering, Data and Applications, Viant
Get more for less
With Google Cloud, the cost of your infrastructure doesn't have to grow at the same pace of your business. Our customer-friendly pricing means you only pay for what you use with no lock-in, providing better overall value.
Advertising technology contains a broad set of workloads. Learn how to use Google Cloud technology to set up and architect your platform.learn more
Build a scalable, globally available multi-tiered application or host a specific part of an existing application with GCP services and infrastructure.learn more
Build your entire bidder from scratch on Google Cloud, or build the features you need like analytics pipelines, cookie matching services, or bid optimizers.learn more
Manage and analyze ad tech data
Set up and manage high volume data pipelines. Use machine learning for decisoning and other tasks performed by ad servers and bidders.learn more
Serverless pixel tracking
Set up pixel tracking servers without the complexity of having to deal with costs, latency, scaling, and high availability.learn more
Serve the right ad to the right user at the right moment by building your own flexible adserver with Google Cloud.learn more
Explore marketing technology resources.
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