Marketing analytics and AI solutions
Bring business and marketing data together for a holistic view of marketing's performance and business impact. Create advanced audiences and enhance your customer experiences with the power of your data and Google Cloud.
Understand ROI with data-driven marketing insights
Connect data from siloed systems to gain holistic marketing insights. Enable robust channel performance reporting and predictive marketing analytics. Create marketing mix modeling to optimize marketing spend.
Build predictive and advanced audience segments
Leverage Google Cloud’s machine learning capabilities to build differentiated audiences. Create audience segments like propensity to buy and high customer lifetime value to reach your most valuable customers.
Enhance customer experiences and brand measurement
Deliver enhanced customer experiences by providing relevant recommendations at scale. Monitor and leverage customer sentiment to plan product improvements, prioritize customer issues, and optimize Ads spend.
Building an ecommerce recommendation system
Learn how to build a recommendation system with BigQuery ML to generate product or service recommendations from customer data.
Build new audiences based on current customer lifetime value
Learn how to identify your most valuable current customers and then use them to develop similar audiences in Google Ads.
Creative analysis at scale with Google Cloud and ML
This article explores how to take advantage of cloud technology in order to see creative performance and insights at scale.
Looker for Google Marketing Platform
Get started with out-of-the-box insights with Looker's Blocks and Actions for Google Marketing Platform (GMP) and activate data from Looker in GMP and GA360.
Create a unified app analytics platform
Centralize your data sources in a data warehouse and dig deeper into customer behavior to make informed business decisions.
Deliver great experiences with Google Cloud and Ads products
Brands are using Google Ads and Cloud products together to deliver better campaigns and customer experiences.
Use Google Trends data for common business needs
Use the Google Trends data to solve business challenges like uncovering trends in retail locations, predicting product demand, and inspiring new marketing campaigns.