Improve player outcomes

Enhance the experience across the player life cycle from user acquisition to long-term engagement and retention. Ingest, transform, and analyze petabytes of data in real time and utilize machine learning to better understand your players.

Optimize user acquisition

Segment your players more accurately, enhance user acquisition ROI, and increase long-term retention by using Google Cloud’s data analytics products to optimize user acquisition and expand your player base.

Story highlights

  • Doubled click-through rate

  • Cut cost per click in half on advertising spend

Build with:

Solution
Data warehouse modernization

Streamline your modernization path with a comprehensive offer, easy-to-use tools, and partners that manage your complete migration so you can get started with ease.

Solution
Smart analytics and AI

Analyze billions of events per day, and generate insights from them in near real time, with this complete serverless suite of analytics and machine learning tools.

Improve fraud and cheat detection

Improve players’ gaming experience by moving away from rules-based systems and utilizing AI to quickly identify fraudulent bots or cheating human players.

Story highlights

  • Decreasing fraudulent ads to increase revenue

  • Uses LTV predictions to inform marketing spend

Build with:

Solution
Google Cloud AI solutions

Artificial intelligence can help you deliver personalized customer experiences, increase revenue while lowering costs, and gain the insights that drive better business decisions. Try one of our prepackaged solutions or build a model that serves your specific needs.

Player recommendations

Help players adjust to the difficulty of a new game and extend the life of your old games by introducing features driven by machine learning.

Story highlights

  • Increased players’ win rate by 5%

  • Reduced churn in player base

Build with:

Solution
Smart analytics and AI

Analyze billions of events per day in near real time and generate insights from data with a complete serverless suite of analytics and machine learning tools.

Architecture
Building a game analytics pipeline

This reference architecture provides a high-level approach to collect, store, and analyze large amounts of player-telemetry data on Google Cloud.